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Umberto Giannini
England · Est. 1990 · Mid-range
Umberto Giannini is a Worcester-based vegan haircare brand founded in 1990 by hairstylist Umberto Giannini. Born from his award-winning salons, the brand developed salon-quality formulas specifically for curls and textured hair. Its hero ranges like Curl Jelly feature natural botanicals and innovative styling technology without animal products or testing. Umberto Giannini champions sustainability through recyclable packaging and eco-friendly manufacturing, making it one of the UK's most trusted choices for curly hair. The brand combines creative salon heritage with ethical principles, delivering professional results for texture care.
Serge Destel
France · Est. 2019 · Mid-range
Serge Destel Paris is a French professional haircare brand founded in 2019 that combines salon expertise with premium, natural formulations. Designed for both professional stylists and consumers, its products use botanical extracts and essential oils to cleanse, repair, and protect hair while supporting scalp wellness. Every formula is vegan, sulfate-free, and enriched with nourishing oils like argan and macadamia. Serge Destel emphasizes a holistic approach to professional haircare, blending French sophistication with clean innovation. The brand has gained recognition in high-end salons for its balance of performance, purity, and design, establishing itself as a distinctive voice in premium European haircare.
Niche Beauty Lab
Spain · Est. 2018 · Mid-range
Founded in 2018, Niche Beauty Lab is a Barcelona-based cosmetics manufacturer specializing in science-backed skincare and haircare brands including Freshly Cosmetics, Theramid, and Transparent Lab. The company's Spanish research team develops haircare innovations using strengthening peptides, botanical actives, and minimalist formulas free from sulfates and silicones. Niche Beauty Lab emphasizes transparency in ingredient sourcing and clinical testing to ensure efficacy. The brand's vertical integration of research and production enables rapid innovation while maintaining strict quality standards. What sets Niche Beauty Lab apart is its commitment to combining rigorous European science with clean formulation principles and sustainable practices, delivering high-performance haircare grounded in research and integrity.
