Location

Carrollton, Texas, United States

Founded

2014

Price range

$10 – $35.99

Shipping

USA, Canada

Catalogue

115 products

Size range

2–7.5

Beauty by Earth Brand Logo

Beauty by Earth

Independent brand — verified
About

Beauty by Earth is an American natural beauty brand that has grown from a self-tanner specialist into a full personal care range without loosening its formulation standards. Founded in 2014 by Prudence Millsap and based in Texas, it now covers self-tan, mineral sunscreen, facial skincare, body care, hair care, lip care and bath. Its credentials are unusually concrete. The brand is Leaping Bunny Certified cruelty-free, and products carrying the USDA Organic mark are fully certified organic rather than simply organic-adjacent. Formulations are paraben-free, sulfate-free, gluten-free and free of phthalates, phenoxyethanol, synthetic fragrance and GMOs, with plant-based ingredients throughout. The range is vegan with a single stated exception, a boar bristle hair brush. Sustainability is handled with similar specificity. Beauty by Earth has been Plastic Neutral Certified through rePurpose Global since 2022, and its cartons are made from fully recyclable materials with soy-based inks on SFI-certified board. All formulations are made in the United States. Sitting in the mid-range tier and priced from around ten dollars, the brand is built for daily use rather than occasional treatment, and the mineral sunscreen and self-tan lines in particular have made it a fixture for families avoiding conventional chemical formulas. For shoppers searching for natural, organic, paraben-free and sulfate-free American beauty from a women-owned business with third-party certification behind the claims, Beauty by Earth is one of the most substantiated options in clean personal care.

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Brand Details

Contract manufactured
USA
Certified Vegan
Leaping Bunny
USDA Organic
Recyclable
Recycled materials
Last reviewed
Oct 2026
Independent brand
Verified
P
Prudence Millsap
R
Ryan Greve

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Frequently asked questions

Is Beauty By Earth good quality?
Beauty By Earth earns solid reviews for affordable, natural formulas and self tanners with a non orange finish, though its overall EWG brand safety score is modest.
Who founded Beauty By Earth?
Beauty By Earth was founded by Prudence Millsap and Ryan Greve, after Millsap's son's medical scare led her to discover greenwashing in household products.
When and where was Beauty By Earth founded?
Beauty By Earth was founded in January 2014 in the Dallas Fort Worth area, and now operates from a 30,000 square foot Carrollton, Texas facility.
What makes Beauty By Earth different?
Beauty By Earth differentiates itself by proving clean beauty doesn't have to be expensive, developing formulas in house rather than through private label manufacturers.
Is Beauty By Earth cruelty free and vegan?
Beauty By Earth is Leaping Bunny certified and USDA organic on qualifying products, with vegan options available across a portion of its full range.
What's the bigger story behind Beauty By Earth?
Beauty By Earth made the Inc. 5000 fastest growing companies list in 2019 and donates at least 10 percent of profits to women's charities.

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