Location
Orem, Utah, United States
Founded
2019
Price
Mid-range
Shipping
Worldwide
Viori
About
Viori is a U.S.-based sustainable haircare brand founded in 2019 by Ezra Kwong and Chase Sagum, based in Orem, Utah. Inspired by the centuries-old hair rituals of the Red Yao tribe in Longsheng, China, Viori creates solid shampoo and conditioner bars using Longsheng rice water, combining traditional Asian haircare wisdom with modern eco-friendly innovation. All products are vegan, sulfate-free, and made with natural ingredients that strengthen and smooth hair. Viori works directly with the Red Yao community, sharing profits to support cultural preservation and economic growth. The brand is distinctive for cultural authenticity and sustainability, proving that every bar reduces plastic waste while honoring an ancient beauty tradition, making it a global favorite for eco-conscious consumers.
Brand Details
Frequently asked questions
Does Viori support the Red Yao community?
Yes. Viori works directly with the Red Yao community and shares profits to support their cultural preservation and economic growth.
Are Viori products vegan and plastic-reducing?
Yes, the bars are vegan, sulfate-free, and reduce plastic waste through their solid format.
Who founded Viori and where is it based?
Viori was founded in 2019 by Ezra Kwong and Chase Sagum and is based in Orem, Utah.
What price range does Viori fall in and does it ship worldwide?
Viori sits in a mid-range price tier and ships worldwide.
What tradition inspired Viori?
Viori was inspired by the centuries-old hair rituals of the Red Yao tribe in China's Longsheng mountains, whose women are known for long, healthy hair.
What is the key ingredient in Viori's bars?
Viori's solid shampoo and conditioner bars are made with Longsheng rice water to strengthen and smooth hair.
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Viori