Viori

Viori is a U.S.-based sustainable haircare brand founded in 2019 by Ezra Kwong and Chase Sagum. The brand was inspired by the centuries-old hair rituals of the Red Yao tribe in China’s Longsheng mountains, whose women are known for their long, healthy hair. Viori creates solid shampoo and conditioner bars using Longsheng rice water, combining traditional Asian haircare wisdom with modern, eco-friendly innovation. All products are vegan, sulfate-free, and made with natural ingredients that strengthen and smooth hair. The brand is deeply committed to ethical and works directly with the Red Yao community, sharing profits to support their cultural preservation and economic growth. What makes Viori unique is its cultural authenticity and sustainability-driven mission — every bar not only reduces plastic waste but also honors an ancient beauty tradition. Viori has quickly become a global favorite for eco-conscious consumers who value heritage and high performance.