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Good Juju
British Columbia · Est. 2024 · Affordable
Good Juju is a Vancouver-based brand founded in 2024, specializing in science-backed, plastic-free haircare and personal-care bars. Its probiotic-powered shampoo and conditioner bars combine rice protein and natural oils to promote scalp balance and strengthen hair while eliminating waste. Every product is vegan, cruelty-free, and packaged in compostable materials, reflecting commitment to environmental impact reduction. The brand makes sustainability accessible to everyday consumers through high-performing, waste-free formulations. Good Juju stands out for fusing green innovation with biotechnology, delivering ethical beauty solutions for conscious global consumers.
Viori
United States · Est. 2019 · Mid-range
Viori is a U.S.-based sustainable haircare brand founded in 2019 by Ezra Kwong and Chase Sagum, based in Orem, Utah. Inspired by the centuries-old hair rituals of the Red Yao tribe in Longsheng, China, Viori creates solid shampoo and conditioner bars using Longsheng rice water, combining traditional Asian haircare wisdom with modern eco-friendly innovation. All products are vegan, sulfate-free, and made with natural ingredients that strengthen and smooth hair. Viori works directly with the Red Yao community, sharing profits to support cultural preservation and economic growth. The brand is distinctive for cultural authenticity and sustainability, proving that every bar reduces plastic waste while honoring an ancient beauty tradition, making it a global favorite for eco-conscious consumers.
Reerth
Singapore · Est. 2017 · Mid-range
Re:erth (short for Return to Earth) was founded in 2017 by Shinji Yamasaki and Toh Ziling in Singapore, merging Japanese botanical expertise with advanced biotechnology for regenerative beauty. The brand's signature formulas feature patented turmeric root extract and Japanese white turmeric, clinically proven to support scalp and hair health through natural actives. All products are cruelty-free and sustainably packaged, embodying Re:erth's philosophy of balance and long-term wellness. The fusion of Japanese traditions and scientific rigor positions Re:erth at the intersection of ancient wisdom and modern efficacy, delivering gentle yet powerful haircare rooted in biotechnological innovation.
