
Vieri
United States · Est. 2015 · Affordable
Vieri is a New York-based fine jewellery brand founded by Guya Merkle, known for its luxurious yet ethical approach. The collections include rings, earrings, necklaces, and bracelets crafted in 18K recycled gold and adorned with responsibly sourced diamonds and gemstones. Vieri’s philosophy centres on the belief that fine jewellery should bring joy without exploitation, actively supporting initiatives for fair mining through the Earthbeat Foundation. What makes Vieri distinct is its ability to combine modern luxury with social impact, offering jewellery that feels indulgent yet responsible. With an identity rooted in elegance and ethics, Vieri appeals to customers who want ethical jewelry that represents both beauty and conscience, positioning itself as a leading name in Europe’s sustainable fine jewellery scene.






















