Vieri

Vellva is an elegant jewellery label that leans into refined simplicity. The brand offers rings, necklaces, earrings and bracelets in clean geometric forms, with occasional gemstone accents. Its style is understated yet deliberate: lines and proportions chosen to feel balanced without extra fuss. What gives Vellva character is its restraint instead of layering on detail, each piece is meant to stand quietly on its own or mix well with others. The identity feels considered and calm, attracting people who gravitate toward jewellery that supports rather than dominates their look.

Vurchoo is a British jewelry brand founded in 2015 by designer Alex Angel-Benscher. Based in London, the brand was created with a mission to blend creativity with positive social impact. Inspired by global art and culture, Alex designs pieces that are modern, simple, and versatile, while each carries a story of giving back. Vurchoo is best known for its “Studs of Hope” collection, a line of earrings inspired by children’s drawings from around the world. A portion of every sale goes directly to support education projects in developing countries, turning jewelry into a way to make real change. All pieces are made from sterling silver, gold plating, or recycled metals, and are designed to be worn every day. Customers love Vurchoo for its mix of meaningful design, affordability, and strong values, making it a trusted name in the UK for ethical jewelry that combines style with purpose.

Vuoi was founded in 2023 as the ready-to-wear arm of the bespoke jewellery brand Ele4orce. Vuoi emerged from Geneva roots and matured in Sydney with the ambition of blending fine jewellery with playful design. The founder’s vision was to create pieces that feel luxurious yet expressive, giving customers a way to wear elegance with edge. Vuoi’s collections encompass rings, necklaces, earrings, bracelets, and personalized pieces crafted in solid 14K gold and gold vermeil, often paired with gemstones and enamel accents. What makes Vuoi unique is its balance of boldness and wearability: each piece is designed to be comfortable for daily wear while making a statement. The identity leans toward modern luxury infused with artistry and spontaneity. Vuoi appeals to those who want jewellery that is refined yet spirited, positioning itself as a dynamic name in the space where fine jewellery meets fashion expression.