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Shedavi
United States · Est. 2014 · Mid-range
Shedavi is a U.S. holistic beauty brand founded in 2014 by Elizabeth Davis and based in Atlanta, Georgia, focused on hair growth and wellness from the inside out. The brand's product line includes herbal hair oils, vitamins, and botanical-based shampoos and conditioners blending Ayurvedic and modern botanical ingredients such as hibiscus, bamboo, and biotin to promote strong, healthy hair. All products are vegan, cruelty-free, and free from sulfates and silicones. Shedavi's philosophy centers on intentional beauty, encouraging women to care for themselves naturally and consistently through both topical and nutritional approaches. The brand distinguishes itself through its integrative wellness-focused approach, positioning haircare as part of a holistic personal care routine.
Nu Standard
United States · Est. 2017 · Affordable
Nu Standard is a Dallas-based textured-haircare company founded in 2017, built on the foundational belief that healthy hair begins at the scalp. The brand creates clean, dermatologist-tested products that address common concerns—scalp buildup, dryness, and thinning—through natural actives and gentle surfactants. Its focused system includes a pre-cleanse, shampoo, and conditioner formulated with aloe, peppermint, and niacinamide to support scalp balance and wellness. All products are sulfate-free and paraben-free, safe for protective styles and designed to work alongside natural-hair care routines. What makes Nu Standard distinctive is its emphasis on scalp health as the foundation of hair wellness, offering education-backed care routines supported by scientific insight rather than styling alone. The brand serves those seeking sustainable growth and scalp wellness rooted in dermatological science.
Natural Club
Ohio (USA) · Est. 2015 · Affordable
Natural Club (now NaturAll) was founded in 2015 by Muhga Eltigani in Cleveland, Ohio, evolving from a kitchen experiment into a science-backed haircare company. The brand specializes in clean, nutrient-rich formulations featuring real fruits like avocado, flaxseed, and pomegranate, designed to hydrate and strengthen textured hair. All products are vegan, cruelty-free, and free from silicones, sulfates, and parabens, reflecting NaturAll's farm-to-hair philosophy that combines natural ingredient freshness with clinical testing. The brand empowers customers through transparency and education, proving that effective haircare can be rooted in real, recognizable ingredients backed by science.
