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Australian Beauty Brands – Page 2

Brands 25–30 of 30. Back to page 1 · Browse brands A–Z

30 brands

ModelRock Lashes

Australia · Est. 2013 · Affordable

MODELROCK Lashes is an Australian family-owned business that has become the country's best-known name in false eyelashes. Established in 2013 and based on the New South Wales Central Coast, it is owned and operated by directors Raelene and Jeremy, and grew out of Raelene's habit of cutting up basic lash styles and reworking them into shapes that did not yet exist commercially. That instinct still shapes the catalogue. MODELROCK offers an unusually wide spread of styles, from natural everyday sets to heavily dramatic strips, constructed from one hundred percent sterilised natural human hair, premium Faux Mink or the brand's BIONIC Faux Mink fibres. Every lash is one hundred percent handmade, produced by specialised lash artisans at five of the world's foremost faux eyelash manufacturers, hand-picked by the brand rather than sourced on price. The brand is cruelty-free, stating plainly that MODELROCK products are never tested on animals and are tested on and by humans only, a position it attributes to being animal lovers first. Its professional credentials are substantial: it describes itself as Australia's number one professional eyelash supplier, runs a dedicated PRO CLUB membership for working artists and salons, and was named Makeup Brand of the Year at the 2023 MAGAP awards. Pricing sits in the affordable tier, which has kept the range accessible to both consumers and professionals buying in volume. For shoppers searching for affordable, cruelty-free, handmade lashes from a women-led, family-owned Australian business with genuine professional standing, MODELROCK remains the category leader in its home market.

#cruelty-free #handmade

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Beauty

Lük Beautifood

Australia · Est. 2012 · Mid-range

Luk Beautifood is an Australian natural beauty brand founded on an idea nobody else had properly pursued: that makeup could be made from food. Established in 2012 in Sydney by Cindy Lüken, a qualified food scientist who later received a Prime Minister's award for innovation, the brand built its range around cold-pressed fruit, nut, seed and spice oils rather than petrochemical bases. The catalogue covers lip nourish crayons, lipsticks, lip oils, complexion products and fragrance, all designed for a simple routine, an understated look and a healthy glow. The formulations use natural or one hundred percent natural-origin, plant-based and organic ingredients, and the cold-pressed oils are certified organic. The Lipstick Crayons are manufactured in Italy under the COSMOS ORGANIC standard. Luk is PETA Cruelty Free certified and Australian Certified Toxin-Free through Safe Cosmetics Australia, and carries Australian Made certification, with more than ninety percent of products manufactured domestically. Its Dirty List excludes parabens, silicones, SLS, talc, phthalates, PEGs, synthetic fragrances, dyes, formaldehyde, aluminium and heavy metals. The brand is explicitly female founded, owned and operated, made with love for women, by women. Sustainability runs deep: crayon wood shavings compost at home, boxes are Australian-made from FSC-certified board printed with vegetable dyes and one hundred percent recycled, and the office and warehouse run on Green Accredited Power. Luk also supplies pharmacies and clean beauty retailers across Australia, and its fragrance range applies the same food-derived philosophy. Priced mid-range, Luk leads for natural, organic, vegan, paraben-free and silicone-free Australian beauty that is genuinely locally made.

#natural #organic

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Ere Perez

Australia · Est. 2002 · Mid-range

Ere Perez is an Australian natural beauty brand that has been quietly ahead of the industry since 2002. Founded in Bondi Beach by Ere Perez, whose Mexican childhood included a grandfather who practised traditional medicine and a mother with a gift for home remedies, the brand combines that inherited botanical knowledge with modern formulation science. The range spans natural skincare and colour cosmetics built on plant and botanical ingredients, with Australian native botanicals featuring throughout. Multitasking essentials define the catalogue, designed to be gentle on sensitive skin and worn every day rather than saved for occasions, and the brand's stated philosophy is unapologetically less-is-more. Its ethical credentials are among the strongest in Australian beauty. Ere Perez is certified cruelty-free by both PETA and Choose Cruelty Free Australia, and has been a certified carbon neutral beauty brand since 2016 through the Carbon Reduction Institute. It is a signatory to the UN Global Compact. The brand is predominantly vegan, using no animal-derived ingredients. Packaging is where it goes furthest. Plastic-free makeup pencils, zero waste skincare, prioritised post-consumer recycled and recyclable plastics, refillable natural compact powders and biodegradable plant-based sponges and boxes all feature, and one dollar from every order funds ocean cleaning. The brand has expanded steadily into international markets without diluting those standards. Priced in the mid-range tier, Ere Perez offers a natural beauty brand old enough to have proved the model works. For shoppers seeking vegan, cruelty-free, sustainable and genuinely natural Australian beauty from a women-owned business, it is a benchmark.

#everyday #minimalist

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Eco Minerals

Australia · Est. 2007 · Mid-range

Eco Minerals is an Australian mineral makeup brand that has been making pure powder cosmetics in Byron Bay since 2007. Founded by Lulu Starman and Amber Handley, it remains a direct-to-consumer business producing and packing every product by hand in coastal New South Wales. The proposition is purity. Eco Minerals foundations, blushes, bronzers and eyeshadows are one hundred percent natural mineral formulas containing no fillers, no chemical preservatives, no parabens and no palm oil. Because there is nothing diluting the pigment, coverage builds cleanly, and the foundation carries a natural SPF of around twenty-four without added chemical filters. The range is entirely vegan, using no animal-derived ingredients, and the brand does not test on animals. Its sustainability work is more concrete than most. Eco Refills let customers top up existing compacts using biodegradable, plastic-free sachets, cutting packaging waste substantially, and lipstick tubes are made from recycled aluminium. Packaging across the range is deliberately simple, recycled or biodegradable, and the brand is candid that reducing material is more effective than redesigning it. Shipping is handled directly from Byron Bay, and the brand sells internationally without appointing intermediaries. Priced in the mid-range tier, Eco Minerals has built a global following without leaving Byron Bay, and its refill system in particular has made it a fixture for shoppers trying to reduce cosmetic waste without changing what they wear. For anyone searching for natural, vegan, paraben-free and cruelty-free Australian beauty from a women-owned business that is genuinely locally made, handmade and refillable, Eco Minerals is one of the country's most consistent mineral specialists.

#vegan #cruelty-free

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Beauty

Conserving Beauty

Australia · Est. 2021 · Luxury

Conserving Beauty is an Australian skincare brand that set out to solve a problem most of the industry ignores: the sheer volume of water and single-use plastic that conventional beauty depends on. Founded in Melbourne by Natassia Nicolao, and described by the company as Australian and STEM female founded, it is one of the more genuinely inventive brands working in sustainable beauty today. Its signature innovation is InstaMelt, a dissolving fabric technology that replaces single-use plastic products. The material breaks down in around sixty seconds during use and biodegrades in landfill within fourteen days, eliminating the waste stream entirely rather than making it marginally smaller. Cartons can go into home compost or recycling, and the formulations themselves are waterless, delivering evidence-based concentrations of active ingredients without water as a filler. The brand is completely vegan and cruelty-free, and its products are clinically tested and shown to cause no dermal irritation or sensitisation, with a focus on acne-prone and sensitive skin. Carbon emissions are measured, tracked and offset in partnership with Trace, and the brand publishes product-level carbon footprints. Ethical sourcing is stated in unusual detail: suppliers must provide proper health and safety, freedom to leave, fair pay, freedom from discrimination and no child labour. Products are manufactured in Australia and South Africa. Positioned in the luxury tier, and with its founder named to the Forbes Asia 30 Under 30 list, Conserving Beauty is a compelling option for anyone seeking vegan, cruelty-free, ethical and genuinely sustainable Australian skincare backed by measurable evidence.

#vegan #cruelty-free

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Beauty

Amy Jean

Australia · Est. 2004 · Mid-range

Amy Jean Brows is an Australian brow and lash specialist that built its reputation on treatments first and products second. Founded by Amy Jean, who has spent more than twenty years working as a brow artist, the business now operates studios across Sydney, Melbourne, Brisbane and the Gold Coast, alongside an in-house academy training the next generation of technicians. What separates it from the broader Australian beauty market is a refusal to treat brows as one-size-fits-all. Every service, brow sculpting, lamination, cosmetic tattooing, lash extensions and laser removal, begins with an assessment of the individual face. That bespoke approach carries into the retail range through Brow ID, a personalisation tool that matches customers to the right pencil, gel, liner or lash essence rather than leaving them to guess. The product line stays tightly focused: brow gels and pencils, precision liners, lash essences, care masks and the professional tools the studios use themselves. Priced in the mid-range tier, it is positioned as an extension of the treatment experience rather than a standalone cosmetics range, which is why the formulas reward technique. As a women-owned business founded and led by its namesake, Amy Jean has attracted a client list including Rita Ora, Kylie Minogue and Delta Goodrem while remaining recognisably specialist. For anyone searching for custom, expert-led Australian beauty in a category dominated by generalists, it remains the country's best-known name in brows and lashes.

#custom #women-owned

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