Ere Perez Beauty Brand Featured Image
Beauty Brands

Location

Sydney, New South Wales, Australia

Founded

2002

Price range

A$37 – A$65

Shipping

USA, Canada, UK, Europe

Catalogue

84 products

Size range

10–30

New arrivals

2 this month

Ere Perez Beauty Brand Logo

Ere Perez

Independent brand — verified
About

Ere Perez is an Australian natural beauty brand that has been quietly ahead of the industry since 2002. Founded in Bondi Beach by Ere Perez, whose Mexican childhood included a grandfather who practised traditional medicine and a mother with a gift for home remedies, the brand combines that inherited botanical knowledge with modern formulation science. The range spans natural skincare and colour cosmetics built on plant and botanical ingredients, with Australian native botanicals featuring throughout. Multitasking essentials define the catalogue, designed to be gentle on sensitive skin and worn every day rather than saved for occasions, and the brand's stated philosophy is unapologetically less-is-more. Its ethical credentials are among the strongest in Australian beauty. Ere Perez is certified cruelty-free by both PETA and Choose Cruelty Free Australia, and has been a certified carbon neutral beauty brand since 2016 through the Carbon Reduction Institute. It is a signatory to the UN Global Compact. The brand is predominantly vegan, using no animal-derived ingredients. Packaging is where it goes furthest. Plastic-free makeup pencils, zero waste skincare, prioritised post-consumer recycled and recyclable plastics, refillable natural compact powders and biodegradable plant-based sponges and boxes all feature, and one dollar from every order funds ocean cleaning. The brand has expanded steadily into international markets without diluting those standards. Priced in the mid-range tier, Ere Perez offers a natural beauty brand old enough to have proved the model works. For shoppers seeking vegan, cruelty-free, sustainable and genuinely natural Australian beauty from a women-owned business, it is a benchmark.

Tags
#everyday#minimalist#mid-range#vegan#cruelty-free#natural#plant-based#plastic-free#recycled#biodegradable#zero-waste#sustainable#women-owned

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Brand Details

Contract manufactured

Multiple (Australia/Mexico/France/Italy)

Carbon Neutral Certification - Carbon Reduction Institute
Choose Cruelty Free
FSC
PETA Beauty Without Bunnies
Recyclable
Reusable
Plastic-free
Recycled materials
Refillable
Last reviewed
Oct 2026
Independent brand
Verified
E
Ere Perez

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Frequently asked questions

Is Ere Perez good quality?
Ere Perez is often listed among the best natural makeup brands, with reviewers praising its Rice Powder Blush as gentle, lightweight, and breathable.
Who founded Ere Perez?
Ere Perez was founded by Ere Perez, who grew up around her grandfather's traditional medicine practice in Mexico before training in nutrition and naturopathy.
When and where was Ere Perez founded?
Ere Perez was founded in 2002 in Bondi Beach, Sydney, launching with a Natural Almond Mascara as its very first product.
What makes Ere Perez different?
Ere Perez differentiates itself by formulating makeup with edible superfood ingredients like avocado, beetroot, and oats, chosen to nourish skin rather than just color it.
Is Ere Perez cruelty free and vegan?
Ere Perez is PETA certified cruelty free, though it is not fully vegan since some products still contain animal derived ingredients.
What's the bigger story behind Ere Perez?
Ere Perez has been carbon neutral for over six years and was named to HOLA USA's Top 100 Latina Powerhouses, cementing it among the best natural beauty brands.

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