Location

Melbourne, Victoria, Australia

Founded

2021

Price

Luxury

Shipping

Worldwide

Catalogue

20 products

Size range

1–3

New arrivals

4 this month

Conserving Beauty logo

Conserving Beauty

About

Conserving Beauty is an Australian skincare brand that set out to solve a problem most of the industry ignores: the sheer volume of water and single-use plastic that conventional beauty depends on. Founded in Melbourne by Natassia Nicolao, and described by the company as Australian and STEM female founded, it is one of the more genuinely inventive brands working in sustainable beauty today. Its signature innovation is InstaMelt, a dissolving fabric technology that replaces single-use plastic products. The material breaks down in around sixty seconds during use and biodegrades in landfill within fourteen days, eliminating the waste stream entirely rather than making it marginally smaller. Cartons can go into home compost or recycling, and the formulations themselves are waterless, delivering evidence-based concentrations of active ingredients without water as a filler. The brand is completely vegan and cruelty-free, and its products are clinically tested and shown to cause no dermal irritation or sensitisation, with a focus on acne-prone and sensitive skin. Carbon emissions are measured, tracked and offset in partnership with Trace, and the brand publishes product-level carbon footprints. Ethical sourcing is stated in unusual detail: suppliers must provide proper health and safety, freedom to leave, fair pay, freedom from discrimination and no child labour. Products are manufactured in Australia and South Africa. Positioned in the luxury tier, and with its founder named to the Forbes Asia 30 Under 30 list, Conserving Beauty is a compelling option for anyone seeking vegan, cruelty-free, ethical and genuinely sustainable Australian skincare backed by measurable evidence.

Brand Details
N
Natassia Nicolao

Shop Conserving Beauty

Picked by the brand. Checkout happens on Conserving Beauty’s own site.

Frequently asked questions

Is Conserving Beauty cruelty free and vegan?
Conserving Beauty markets most of its range as vegan and cruelty free through retailers like Space NK, though it holds no formal third party certification.
What makes Conserving Beauty different?
Conserving Beauty differentiates itself through waterless formulations verified by the Water Footprint Network, a science backed approach few other skincare brands use.
Is Conserving Beauty good quality?
Conserving Beauty is praised as one of the best sustainable skincare brands, with reviewers singling out its face oil for giving an incredibly healthy glow.
When and where was Conserving Beauty founded?
Conserving Beauty was founded in 2021 in Melbourne, Australia, built around concentrated, waterless formulas rather than the typical mostly water skincare formula.
What's the bigger story behind Conserving Beauty?
Conserving Beauty is stocked by Mecca and Space NK within about two years of launch, quickly becoming known as one of the best new beauty brands.
Who founded Conserving Beauty?
Conserving Beauty was founded by Natassia Nicolao, a biochemist who realized most beauty products are mostly water and wanted to build real change.

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