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Mid Range Beauty Brands – Page 3

Brands 49–72 of 181. Back to page 1 · Browse brands A–Z

181 brands

GESGEP

Affordable

GESGEP is a Korean beauty brand founded by Son Min-jung. The brand focuses on modern cosmetics designed around a more refined, minimalist approach to everyday beauty. Positioned within the mid-range Korean beauty category, GESGEP offers products that sit above basic affordable cosmetics while remaining more approachable than traditional luxury beauty. Minimalist beauty is an important part of the brand’s identity. Its products are designed to support straightforward makeup routines and polished looks without unnecessary complexity. The brand’s everyday beauty positioning also makes its cosmetics practical for regular use, giving customers a balance between refined presentation and functional makeup. Overall, GESGEP is a mid-range Korean beauty brand combining minimalist beauty, everyday cosmetics, modern K-beauty, and an elevated but approachable approach to makeup.

#everyday #affordable

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mixsoon

South Korea · Est. 2020 · Mid-range

mixsoon is a Korean skincare brand founded in 2020 by Hwang Joo-up and based in Seoul, South Korea. The beauty brand focuses on natural, ingredient-conscious skincare designed around simplicity and everyday use. Natural beauty is central to mixsoon’s identity, with plant-based and organic ingredients forming an important part of its approach. The brand also fits within clean beauty and emphasizes ethical and sustainable practices. Minimalist beauty is another defining element of mixsoon. Its products are designed to support uncomplicated routines, making the brand relevant for customers who prefer fewer, more purposeful skincare steps. Positioned within the mid-range Korean beauty category, mixsoon balances accessible skincare with a more considered approach to ingredients and sustainability. Overall, mixsoon is a mid-range Korean skincare brand combining natural beauty, plant-based and organic ingredients, ethical values, sustainability, minimalist skincare, and everyday beauty.

#clean beauty #natural

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Pestle & Mortar

Ireland · Est. 2014 · Mid-range

Pestle & Mortar is an Irish skincare brand founded in 2014 by Sonia Deasy and based in Naas, County Kildare. The European beauty brand creates skincare designed around straightforward routines, accessible product use, and a modern approach to everyday skin maintenance. As a vegan and cruelty-free beauty brand, Pestle & Mortar is relevant for shoppers looking for animal-friendly skincare within the mid-range beauty category. Sustainability also plays a role in the brand’s identity, including the use of recycled materials and a more considered approach to packaging and production. Minimalist beauty is another natural fit for Pestle & Mortar. Its products are designed to support uncomplicated routines, making them suitable for customers who prefer fewer, more purposeful skincare steps. The brand also carries a sense of heritage within its broader identity, helping distinguish it from more trend-driven skincare labels. Overall, Pestle & Mortar is a mid-range European skincare brand combining vegan beauty, cruelty-free practices, sustainability, recycled materials, heritage, minimalist skincare, and everyday beauty.

#vegan #cruelty-free

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Disciple London

United Kingdom · Est. 2016 · Mid-range

DISCIPLE London is a UK skincare brand founded in 2016 by Charlotte Ferguson and based in London. The beauty brand focuses on streamlined skincare designed for customers who prefer practical routines and products that can be used consistently in everyday life. As a vegan and cruelty-free beauty brand, DISCIPLE appeals to shoppers looking for animal-friendly skincare. Natural beauty is also part of its positioning, alongside products designed with sensitive skin in mind. Minimalist beauty plays an important role in the brand’s approach. Rather than encouraging overly complicated routines, DISCIPLE focuses on skincare that can be integrated more simply into regular self-care. Its locally made UK identity adds another layer to the brand’s independent positioning, while mid-range pricing keeps the products more accessible than traditional luxury skincare. Overall, DISCIPLE London is a mid-range UK skincare brand combining natural beauty, vegan and cruelty-free practices, sensitive-skin-friendly products, locally made beauty, and a straightforward everyday approach to skincare.

#vegan #cruelty-free

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HoliFrog

United States · Luxury

HoliFrog is an American skincare brand founded by Emily Parr and Majeed Hemmat and based in New York. The beauty brand focuses on skincare designed to work naturally within everyday routines, with products suited to customers who prefer a thoughtful but approachable approach to skin maintenance. Cruelty-free beauty is an important part of HoliFrog’s positioning. The brand is also associated with fragrance-free and paraben-free formulations, making it relevant for shoppers who pay closer attention to ingredient choices. Although its product presentation has a more elevated feel, HoliFrog sits comfortably within the mid-range beauty category, offering a step up from basic skincare without relying entirely on traditional luxury positioning. Its everyday beauty approach makes the products suitable for consistent routines and customers who want practical skincare rather than highly complicated regimens. Overall, HoliFrog is an American skincare brand combining cruelty-free beauty, fragrance-free and paraben-free formulas, mid-range positioning, and everyday skincare for modern routines.

#cruelty-free #fragrance-free

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PSA Skin

Singapore · Mid-range

PSA Skincare is a Singapore-based skincare brand founded by Nicolas Travis. The beauty brand focuses on straightforward, modern skincare designed to fit easily into everyday routines. Positioned within the mid-range beauty category, PSA aims to make more considered skincare approachable without moving fully into luxury pricing. Cruelty-free beauty and ethical beauty are important parts of its positioning, making the brand relevant for shoppers who consider more than just product performance when choosing skincare. Minimalist beauty also plays an important role in PSA’s identity. Its products are designed around practical routines rather than excessive layering, helping customers build skincare habits that are easier to maintain consistently. This combination of simplicity and everyday usability gives PSA a clear place within contemporary skincare. Overall, PSA Skincare is a mid-range beauty brand combining cruelty-free practices, ethical beauty, minimalist skincare, and everyday products for customers who want a streamlined and practical approach to maintaining their skin.

#minimalist #everyday

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Educated Mess

United States · Est. 2021 · Luxury

Educated Mess is an American skincare brand founded in 2021 by Alex Padgett and Catherine Chick. The beauty brand takes a streamlined approach to skincare, creating products designed to make everyday routines easier to understand and maintain. Vegan beauty is part of the brand’s identity, making Educated Mess relevant for shoppers who prefer skincare without animal-derived ingredients. Minimalist beauty is equally important to its positioning, with the brand focusing on concise routines rather than encouraging unnecessarily complicated product layering. Its everyday beauty approach makes the products suitable for consistent use, particularly for customers who want skincare to feel practical rather than overwhelming. Positioned within the mid-range beauty category, Educated Mess balances a more elevated skincare experience with straightforward product selection. Overall, Educated Mess is an American skincare brand combining vegan beauty, minimalist skincare, mid-range positioning, and everyday routines for customers who prefer a simplified approach to modern beauty.

#vegan #minimalist

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Gen See

United States · Est. 2020 · Mid-range

Gen See is an American beauty brand founded in 2020 by Danya Klein and Tamar Yaniv and based in Montebello, New York. The makeup brand focuses on clean, modern cosmetics designed to integrate easily into everyday beauty routines. As a vegan and cruelty-free beauty brand, Gen See appeals to shoppers seeking animal-friendly makeup with a more thoughtful formulation approach. Its products are also associated with fragrance-free, paraben-free, and sulfate-free beauty, reinforcing the brand’s clean beauty positioning. Ethical and sustainable practices are important parts of Gen See’s identity. The use of recycled materials adds another environmental consideration, helping the brand appeal to customers who think about packaging and impact alongside product performance. Positioned within the mid-range beauty category, Gen See offers an elevated but approachable alternative to both mass-market cosmetics and traditional luxury makeup. Overall, Gen See is a mid-range American makeup brand combining clean beauty, vegan and cruelty-free practices, ethical values, sustainable packaging, recycled materials, and everyday cosmetics.

#clean beauty #vegan

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REFY

United Kingdom · Est. 2020 · Mid-range

REFY is a UK beauty brand founded in 2020 by Jess Hunt and Jenna Meek and based in Manchester, England. The makeup brand is built around a streamlined approach to beauty, creating products designed to help customers achieve polished looks without overly complicated routines. REFY is a vegan and cruelty-free beauty brand, making it relevant for shoppers who prioritize animal-friendly cosmetics. Its products are also associated with fragrance-free and paraben-free beauty, supporting a more considered approach to formulation. Minimalist beauty is one of the strongest parts of REFY’s identity. The brand focuses on edited routines and products that work naturally within everyday makeup, rather than encouraging customers to build unnecessarily large collections. Positioned within the mid-range beauty category, REFY balances accessible pricing with a more elevated, modern presentation. Overall, REFY is a mid-range UK makeup brand combining vegan beauty, cruelty-free practices, paraben-free formulas, minimalist beauty, and everyday cosmetics for customers who prefer streamlined, contemporary makeup routines.

#vegan #cruelty-free

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BPerfect Cosmetics

United Kingdom · Est. 2012 · Mid-range

BPerfect Cosmetics is a UK makeup brand founded in 2012 by Brendan McDowell and based in Belfast, Northern Ireland. The beauty brand creates cosmetics designed for customers who enjoy both everyday makeup and more expressive, polished looks. Positioned within the mid-range beauty category, BPerfect offers products that sit between budget cosmetics and premium luxury makeup. This makes the brand accessible to beauty enthusiasts who want a broader product experience without moving into high-end pricing. Cruelty-free beauty is an important part of BPerfect’s identity, while sustainability also plays a role in how the brand approaches modern cosmetics. These values make it relevant for shoppers who consider both product performance and broader beauty practices when choosing a makeup brand. Its everyday beauty positioning means the range can suit regular routines as well as more creative makeup applications. Overall, BPerfect Cosmetics is a mid-range UK beauty brand combining cruelty-free makeup, sustainable beauty values, accessible pricing, and everyday cosmetics for a broad range of beauty customers.

#cruelty-free #sustainable

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Sugarpill

United States · Est. 2010 · Affordable

Sugarpill is an American makeup brand founded in 2010 by Amy Doan and based in Berkeley, California. The beauty brand has built its identity around expressive color cosmetics and products designed for customers who see makeup as a form of creativity and personal expression. Cruelty-free beauty is central to Sugarpill’s positioning, making the brand relevant for shoppers who want colorful cosmetics developed without animal testing. Ethical considerations are also part of its identity, supporting a more conscious approach to independent makeup. Sugarpill is connected to locally made American beauty, giving the brand a stronger sense of independent production compared with large multinational cosmetics companies. Its mid-range positioning places it between affordable mass-market makeup and traditional luxury beauty. The brand is particularly suited to makeup enthusiasts who enjoy bold shades and statement looks rather than relying only on neutral everyday cosmetics. Overall, Sugarpill is a mid-range American makeup brand combining cruelty-free beauty, ethical practices, locally made cosmetics, creative color, and a distinctive independent identity.

#cruelty-free #ethical

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Necromancy Cosmetica

United States · Est. 2015 · Mid-range

Necromancy Cosmetica is an American makeup brand founded in 2015 by Desiree Rodríguez and Salvador Pérez and based in San Juan, Puerto Rico. The beauty brand is known for an alternative approach to cosmetics, combining artistic presentation with products created for customers who enjoy distinctive and unconventional makeup. As a vegan and cruelty-free beauty brand, Necromancy Cosmetica aligns with shoppers looking for animal-friendly cosmetics. Ethical and sustainable practices are also part of its positioning, alongside an eco-friendly approach that gives the brand a more conscious identity within independent beauty. Its hand-crafted and locally made production further differentiates Necromancy Cosmetica from large-scale makeup companies. These qualities support its mid-range beauty positioning, where customers are paying for more specialized products and independent craftsmanship rather than mass-market production. Overall, Necromancy Cosmetica is a Puerto Rico-based American makeup brand combining vegan beauty, cruelty-free standards, ethical practices, sustainability, eco-friendly values, hand-crafted production, and locally made cosmetics with a distinctive creative identity.

#vegan #cruelty-free

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Arami Essentials

Nigeria · Est. 2016 · Affordable

Arami Essentials is a Nigerian skincare and beauty brand founded in 2016 by Ore Runsewe and based in Lagos. The Black-owned beauty brand draws on African beauty traditions while creating practical products designed for modern skincare and personal care routines. Natural beauty is central to Arami Essentials, with products developed around carefully selected ingredients and a non-toxic approach to formulation. The brand is cruelty-free and avoids parabens, sulfates, and silicones, making it relevant for ingredient-conscious shoppers. Sustainability also plays an important role in the brand’s identity. Arami Essentials incorporates refillable and recycled elements, locally made production, and more thoughtful packaging choices into its broader approach. Its hand-crafted character and connection to heritage beauty give the brand a distinct sense of place, while its minimalist philosophy keeps products suitable for straightforward everyday routines. Overall, Arami Essentials is a Nigerian beauty brand combining natural skincare, cruelty-free practices, paraben-free and sulfate-free formulas, sustainable beauty, refillable packaging, locally made craftsmanship, African heritage, and minimalist everyday care.

#black-owned #natural

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Sallve

Brazil · Est. 2019 · Affordable

Sallve is a Brazilian skincare brand founded in 2019 by Julia Petit, Daniel Wjuniski, Juliana Shor, and Marcia Netto and based in São Paulo. The beauty brand creates approachable skincare designed around practical products that can fit easily into everyday routines. Sallve is a vegan and cruelty-free skincare brand, making it relevant for customers looking for animal-friendly beauty within the contemporary Brazilian market. Its formulas are also associated with paraben-free and sulfate-free beauty, giving the brand additional appeal to ingredient-conscious shoppers. Eco-friendly thinking forms part of Sallve’s wider approach, complementing its emphasis on straightforward skincare and products intended for regular use. The brand’s accessible positioning helps bring modern skincare concepts to a broad audience without making routines feel overly complicated. This everyday focus gives Sallve a practical identity within the growing Latin American beauty market. Overall, Sallve is a Brazilian skincare brand combining vegan beauty, cruelty-free practices, paraben-free and sulfate-free formulas, eco-friendly values, accessible products, and everyday skincare designed for modern beauty routines.

#vegan #cruelty-free

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Fluff

Australia · Est. 2017 · Luxury

Fluff is an Australian beauty brand founded in 2017 by Erika Geraerts and based in Melbourne, Victoria. The brand approaches beauty through simplicity, conscious consumption, and products designed to become part of relaxed everyday routines. As a vegan and cruelty-free beauty brand, Fluff appeals to shoppers looking for animal-friendly cosmetics and skincare with a more considered philosophy. Natural and plant-based ingredients are also central to its identity, alongside influences from Ayurvedic beauty and holistic self-care. Sustainability is one of Fluff’s strongest defining features. The brand incorporates refillable products, plastic-free concepts, and more mindful packaging choices, encouraging customers to buy less and use products more intentionally. Minimalist beauty is closely connected to this approach. Rather than promoting large routines, Fluff focuses on versatile products and a simplified relationship with beauty. Overall, Fluff is an Australian beauty brand combining vegan beauty, cruelty-free standards, natural and plant-based ingredients, sustainable packaging, refillable products, Ayurvedic influences, and minimalist everyday beauty for customers seeking a more conscious approach to cosmetics.

#ayurvedic #vegan

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Sioris

South Korea · Mid-range

Sioris is a Korean skincare brand based in Seoul, South Korea and founded by Isaac Han. The beauty brand focuses on gentle, thoughtfully formulated skincare built around natural ingredients and a clean, uncomplicated approach to daily routines. Sioris fits naturally within clean and natural beauty, using organic-inspired ingredients and an eco-conscious philosophy as important parts of its identity. The brand is cruelty-free and places strong emphasis on skincare that can work comfortably for sensitive skin. Minimalist beauty is another defining element of Sioris. Its products are designed to support straightforward routines without unnecessary complexity, making the brand particularly relevant for customers who prefer practical, gentle skincare for everyday use. Sustainability and eco-friendly practices also influence the brand’s overall approach, helping Sioris appeal to shoppers who consider environmental impact alongside formulation quality. Positioned within the mid-range Korean beauty category, Sioris offers a balance between accessible skincare and more considered ingredients. Overall, it is a clean Korean skincare brand centered on natural beauty, cruelty-free practices, sensitive-skin-friendly formulas, sustainability, and minimalist everyday skincare.

#clean beauty #cruelty-free

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Oden’s Eye

Sweden · Mid-range

Oden’s Eye is a European makeup brand based in Solna, Stockholm County, Sweden. The beauty brand is known for creative color cosmetics and visually distinctive makeup collections aimed at customers who enjoy expressive shades, detailed themes, and artistic eye looks. Cruelty-free beauty is an important part of Oden’s Eye’s positioning, making the brand relevant for shoppers who want cosmetics developed without animal testing. Its products sit within the mid-range beauty category, offering more specialized and creative makeup while remaining below traditional luxury pricing. The brand has developed a recognizable identity through imaginative product presentation and makeup designed for experimentation. Rather than focusing only on neutral everyday basics, Oden’s Eye appeals strongly to beauty enthusiasts interested in color, texture, and more decorative makeup styles. Its European beauty positioning also differentiates it from many US-based independent makeup brands, bringing a Scandinavian identity to the wider international color cosmetics market. Overall, Oden’s Eye is a mid-range European makeup brand for customers looking for cruelty-free beauty, creative cosmetics, and distinctive products that support expressive makeup styles.

#cruelty-free #mid-range

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Emi Jay

United States · Est. 2009 · Mid-range

Emi Jay is an American beauty brand founded in 2009 by Emily Matson and Julianne Goldmark and based in Los Angeles, California. The brand is best known for hair accessories and beauty essentials designed to make everyday styling feel polished, playful, and easy to wear. Cruelty-free beauty and sustainability are important parts of Emi Jay’s positioning. The brand incorporates biodegradable materials, upcycled elements, and hand-crafted production into parts of its range, helping give its products a more considered approach compared with conventional mass-produced accessories. Emi Jay also has a strong connection to locally made beauty, with its Los Angeles roots influencing both its identity and production. This local focus works naturally alongside the brand’s emphasis on creativity, styling, and practical products designed for regular use. Positioned within the mid-range beauty category, Emi Jay sits between affordable everyday accessories and more premium designer hair products. Its products are designed to be functional while still feeling distinctive and fashion-conscious. Overall, Emi Jay is a Los Angeles beauty brand combining cruelty-free values, sustainable practices, locally made products, upcycled materials, and everyday beauty with a recognizable modern aesthetic.

#biodegradable #cruelty-free

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54 Thrones

United States · Est. 2016 · Mid-range

54 Thrones is an American beauty brand founded in 2016 by Christina Funke Tegbe and based in Houston, Texas. The Black-owned and women-owned beauty brand draws inspiration from African beauty traditions, ingredients, and rituals, creating skincare and body care that connect modern beauty with heritage. The brand fits naturally within clean and natural beauty, using plant-based and organic ingredients as part of its approach. Ethical sourcing and sustainability are also central to 54 Thrones, reflecting the brand’s emphasis on responsible relationships with ingredients, communities, and traditional beauty practices. Hand-crafted elements further reinforce the brand’s connection to heritage beauty and independent production. Rather than treating African ingredients simply as trends, 54 Thrones builds its identity around their cultural context and long-standing use within beauty and self-care. Positioned within the mid-range beauty category, the brand offers an accessible way to explore elevated natural skincare while maintaining a strong focus on everyday beauty. Overall, 54 Thrones combines Black-owned beauty, women-owned leadership, clean beauty, natural and organic ingredients, ethical sourcing, sustainability, heritage, and plant-based skincare in a distinctive American beauty brand.

#black-owned #women-owned

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Experiment Beauty

United States · Est. 2020 · Mid-range

Experiment Beauty is an American skincare brand founded in 2020 by Lisa Guerrera and Emmy Ketcham and based in New York City. The beauty brand approaches skincare with a modern, science-led mindset, creating products designed to make routines more effective without becoming unnecessarily complicated. Experiment Beauty fits naturally within minimalist beauty, with products developed for straightforward everyday skincare. The brand is also associated with vegan beauty and places strong emphasis on formulas suitable for sensitive skin, including fragrance-free options that are easier to incorporate into routines where irritation is a concern. Sustainability is another important part of the brand’s positioning. Experiment Beauty incorporates recycled materials and refillable concepts into its approach, helping reduce unnecessary packaging while making repeat use more practical. These choices make the brand relevant for shoppers exploring sustainable and recycled beauty. Positioned within the mid-range beauty category, Experiment Beauty balances accessible skincare with thoughtful formulation and packaging choices. Overall, it is a modern American beauty brand for customers seeking vegan skincare, sensitive-skin-friendly formulas, minimalist routines, fragrance-free options, refillable packaging, and a more sustainable approach to everyday beauty.

#fragrance-free #sensitive-skin-friendly

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Phytosurgence

Canada · Est. 2019 · Mid-range

Phytosurgence is a Canadian beauty brand founded in 2019 by Jason Lau and based in Vancouver, British Columbia. The brand creates thoughtfully developed makeup and beauty products with an emphasis on wearable formulas, considered ingredients, and products designed to fit naturally into everyday routines. As a vegan and cruelty-free beauty brand, Phytosurgence appeals to shoppers looking for animal-friendly cosmetics without compromising on performance or creativity. Ethical practices and hand-crafted production are also part of the brand’s identity, giving its products a more personal, independent feel compared with mass-produced beauty lines. Phytosurgence sits within the mid-range beauty category, offering products for customers who want elevated formulas while keeping them practical enough for regular use. Its focus on everyday beauty makes the brand particularly suitable for people who prefer versatile makeup that can move easily between simple daytime looks and more expressive applications. Overall, Phytosurgence is an independent beauty brand combining vegan beauty, cruelty-free values, ethical production, hand-crafted products, and wearable design. Its Vancouver roots and locally made approach further strengthen its identity within modern independent beauty.

#cruelty-free #vegan

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Alamar Cosmetics

United States · Est. 2018 · Mid-range

Alamar Cosmetics is an American beauty brand founded in 2018 by Gabriela Trujillo and based in Miami Lakes, Florida. The makeup brand creates cosmetics designed to fit naturally into modern beauty routines, combining expressive products with options suitable for everyday wear. Positioned within the mid-range beauty category, Alamar Cosmetics offers an accessible balance between everyday makeup and more elevated beauty products. The brand is cruelty-free and incorporates ethical beauty values into its positioning, making it relevant for shoppers who consider animal welfare and responsible practices when choosing cosmetics. Alamar Cosmetics is also a women-owned beauty brand, with Gabriela Trujillo’s leadership forming an important part of its identity. This places the company among independent American beauty brands shaped by female entrepreneurship and a strong connection to their community and customers. Its focus on everyday beauty makes Alamar suitable for customers who want products that can move easily between simple daily routines and more polished makeup looks. Overall, Alamar Cosmetics combines American beauty, mid-range pricing, cruelty-free practices, ethical values, women-owned leadership, and wearable cosmetics in a cohesive modern makeup brand.

#cruelty-free #ethical

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Menagerie Cosmetics

United States · Est. 2019 · Mid-range

Menagerie Cosmetics is an American makeup brand established in 2019 and based in Newman Lake, Washington. The beauty brand focuses on expressive color cosmetics and is positioned within the mid-range beauty category, appealing to makeup enthusiasts who enjoy creative shades and distinctive looks. Cruelty-free beauty is an important part of Menagerie Cosmetics’ identity. The brand is also associated with ethical beauty practices, making it relevant for customers who consider how their cosmetics are developed and sourced when choosing a makeup brand. Menagerie Cosmetics also offers fragrance-free beauty options, an attribute that can be particularly useful for shoppers who prefer cosmetics without added fragrance. Combined with its cruelty-free and ethical positioning, this gives the brand a more considered approach to beauty while maintaining a strong focus on color and makeup artistry. With products connected to locally made American beauty, Menagerie Cosmetics stands apart from larger mass-market brands through its independent positioning. Overall, it is a mid-range makeup brand for customers seeking expressive cosmetics alongside cruelty-free, ethical, fragrance-free, and locally focused beauty values.

#cruelty-free #ethical

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Touch of Glam Beauty

United States · Mid-range

Touch of Glam Beauty is an American makeup brand specializing in creative, handmade cosmetics for beauty enthusiasts who enjoy distinctive colors and eye-catching finishes. The brand operates in the United States and is positioned within the mid-range beauty category, offering more specialized makeup while remaining outside traditional luxury pricing. As a vegan and cruelty-free beauty brand, Touch of Glam Beauty appeals to customers who want expressive cosmetics while avoiding animal-derived ingredients and animal testing. Handmade production is another important part of the brand’s identity, helping distinguish it from mass-produced beauty brands. The makeup brand is particularly suited to shoppers looking for unique products that allow them to experiment with color, texture, and more dramatic makeup styles. Its locally made approach also gives Touch of Glam Beauty a strong connection to independent American beauty. By combining vegan beauty, cruelty-free practices, handmade cosmetics, and mid-range positioning, Touch of Glam Beauty offers a distinctive choice for makeup enthusiasts who value both creativity and more considered beauty choices. The brand is a natural fit for shoppers exploring independent American makeup brands with specialized, artistic products.

#cruelty-free #vegan

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