8 New Zealand clothing brands in 2026

"Emroce is a New Zealand based swimwear brand, founded in 2018 by Emma La Rocca, headquartered in Papamoa, Bay of Plenty. The brand is strongly focused on sustainability, creating swimwear designs made from regenerated nylon fabrics like ECONYL. Emroce’s collections feature clean, functional silhouettes designed for active lifestyles such as surfing, swimming, and open-water activities. What makes Emroce unique is its pioneering approach to pattern cutting—each design is carefully constructed to eliminate textile waste while ensuring durability and performance. By merging sustainability with innovation, Emroce appeals to eco-conscious women who want swimwear that is as functional as it is environmentally friendly. With its strong roots in New Zealand’s coastal culture, Emroce has quickly earned recognition as a leader in sustainable swimwear innovation."

02

Caitlin Crisp Bridal

Crisp is a sustainable bridal clothing brand founded in Auckland, New Zealand, offering a thoughtfully crafted collection of bridal gowns and bridesmaid dresses made locally in New Zealand using all-natural fabrics. The brand introduced a feminine, eco-conscious approach to bridal fashion, combining effortless silhouettes with sustainably sourced materials that prioritise both the environment and the wearer's comfort. Each piece reflects the brand's deep commitment to slow fashion, locally made production, and timeless design, appealing to modern brides who seek beauty without compromise. With a welcoming showroom in Auckland and an online offering reaching brides globally, Caitlin Crisp has established itself as a pioneering name in sustainable New Zealand bridal fashion.

03

Rue de Seine

Rue de Seine is a New Zealand–based fashion brand founded by Michele Corty in 2012 that focuses on ethereal, bohemian bridal and occasion wear. The brand creates wedding gowns, special occasion dresses, and whimsical pieces with romantic details like lace, flowing fabrics, and artistic touches. Rue de Seine’s designs combine vintage-inspired shapes with modern finishes, creating clothing that feels dreamy and expressive for weddings, parties, and meaningful celebrations. The brand is known for its relaxed yet finely crafted aesthetic — dresses that feel soft, beautiful, and distinctive rather than stiff or overly formal. Rue de Seine appeals to brides and fashion lovers who want something that feels romantic, artistic, and full of character. It is ideal for customers who enjoy fashion with a story — pieces that feel expressive, meaningful, and perfect for memorable moments.

04

Videris Lingerie

Lingerie is a New Zealand-based activewear and lingerie brand founded by Chloé Julian, a designer whose background in fashion and interest in holistic health inspired her to create a brand centered on ethics, sustainability, and mindfulness. The brand specializes in wire-free lingerie and underwear made from sustainable materials, offering comfort and support without sacrificing style, with every design rooted in the conviction that women should never have to choose between feeling good and living responsibly. Videris sources eco-certified fabrics and manufactures with ethical practices, earning strong loyalty from customers who appreciate its commitment to both quality craftsmanship and environmental conscientiousness.

05

Milady

Fashion and Lingerie is a New Zealand women's activewear and fashion retailer based in Masterton, operating since 2003. The store carries on-trend and affordable women's fashion from a curated selection of top brands, with a mission to empower women to look and feel good in their everyday lives. Serving the Wairarapa region and shipping free to all of New Zealand on orders over a threshold amount, Milady offers a range including clothing, lingerie, accessories, and sleepwear sourced from trusted brands for women of diverse styles and sizes.

06

Milady

Fashion and Lingerie is a New Zealand women's activewear and fashion retailer based in Masterton, operating since 2003. The store carries on-trend and affordable women's fashion from a curated selection of top brands, with a mission to empower women to look and feel good in their everyday lives. Serving the Wairarapa region and shipping free to all of New Zealand on orders over a threshold amount, Milady offers a range including clothing, lingerie, accessories, and sleepwear sourced from trusted brands for women of diverse styles and sizes.

07

Tuesday Label

Label is a New Zealand-designed boutique activewear and fashion brand founded by Biddie, a designer with over 20 years of experience in the fashion industry who champions women to wear beautiful things every day, not just for special occasions. The brand is built on the belief that a great outfit has the power to transform how a woman feels, and that this confidence should be accessible on any ordinary Tuesday, whether walking the dog, attending a meeting, or simply being at home. Known for its romantic, sophisticated aesthetic and signature dresses, Tuesday Label creates timeless pieces for feminine women all over the world who want to feel beautiful as part of their daily routine.

08

Wynn Hamlyn

Hamlyn is founded in 2015 by New Zealand designer Wynn Crawshaw, who hails from the kiwifruit orchards of New Zealand's Bay of Plenty and built this designer clothing brand organically from a small Auckland studio where he was experimenting with garments outside of work hours. The brand started with a debut knitwear collection that stores picked up and wanted to buy, growing from there into a fully formed label known for technical knitwear, precision tailoring, and handcrafted details including macramé, crochet, and unique prints. Wynn Hamlyn became a beloved presence at New Zealand Fashion Week and gained international stockists including Bloomingdale's, Harvey Nichols in the Middle East, and Moda Operandi, with Michelle Obama and Pete Davidson both wearing the brand. Sadly, in 2026 Crawshaw announced the brand would be pressing pause, citing a business structure that no longer supported his vision for creation.