List of 60 Circular Brands – Page 3

Brands 49–60 of 60. Back to page 1 · Browse brands A–Z

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60 brands

Kiro Beauty featured image
Beauty

Kiro Beauty

India · Est. 2019 · Affordable

Kiro is an Indian clean beauty brand that made a deliberate decision most of its domestic competitors did not: to build on cosmetic science and skin-loving plant oils rather than on heritage positioning. Founded by Vasundhara Patni and based in Mumbai, it trades openly as Kiro Clean Beauty, and the word clean is in the name because the formulation standard is the product. The range is a makeup and skincare hybrid, with complexion products, lip colour, eye products and treatments all infused with the goodness of skincare rather than simply pigmented. Formulas draw on argan, mango seed, jojoba, avocado, rosehip and calendula oils alongside added vitamins, giving colour products a conditioning quality that suits daily wear in warm climates. Every Kiro product is one hundred percent vegan, using no animal products or by-products, and the brand is PETA approved and completely cruelty-free, displaying the certification on both site and packaging. Products are paraben-free. Where Kiro goes further than most Indian beauty brands is circularity. Through its partnership with Recircle, the brand runs a packaging recycling and take-back programme, closing a loop that the vast majority of the market simply ignores, and its accessories use vegan leather. Kiro sells through its own site and major Indian beauty retailers, and its shade ranges are developed specifically for Indian skin tones rather than adapted from Western palettes. Priced in the affordable tier, Kiro makes properly formulated clean beauty accessible rather than aspirational, and is among the most credible names in Indian clean beauty.

#vegan#cruelty-free
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Half Magic Beauty featured image
Beauty

Half Magic Beauty

United States · Est. 2022 · Mid-range

Half Magic Beauty is an American colour cosmetics brand created by Donni Davy, the Emmy-winning head makeup artist behind HBO's Euphoria, and it carries the same appetite for saturated, unapologetic colour that made the show's beauty looks culturally inescapable. Founded in Los Angeles, the brand exists to put professional-grade pigment in the hands of people who want to play rather than blend in. The range is built around intensity. CHROMADDICTION eye paints, GLITTERPILL glitter, SCULPTITUDE sculpting sticks, LIGHT TRAP powders, MAGIC FLIK liners and DEW LOCK products span bold mattes and multidimensional shimmers, described by the brand as being for makeup extroverts and introverts, newbies and pros alike. The tagline, half you, half magic, sums up an approach that treats makeup as transformation rather than correction. Every product is vegan and cruelty-free, formulated without animal-derived ingredients. Where Half Magic goes further than most colour brands is packaging. CHROMADDICTION and GLITTERPILL components use thirty percent post-consumer recycled material, SCULPTITUDE bodies are one hundred percent PCR, the LIGHT TRAP compact uses fully recycled FSC-certified cardboard, MAGIC FLIK incorporates recycled ocean plastics and DEW LOCK bottles are aluminium. The brand was an inaugural member of Pact Collective, offering mail-back recycling for empties with store credit in return, and it is candid that its sustainability work remains a continuing project rather than a finished one. Priced in the mid-range tier, it competes with prestige colour on payoff while remaining women-owned and founder-led. For shoppers searching for vegan, cruelty-free, sustainable and recycled American beauty with genuine artistic credibility behind it, Half Magic is one of the boldest options available.

#vegan#cruelty-free
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Fitglow Beauty featured image
Beauty

Fitglow Beauty

United States · Est. 2014 · Luxury

Fit Glow Beauty is an American clean beauty brand working on a single premise: that makeup should perform as skincare while it sits on your face. Founded in 2014 by Renee Ribeiro, a beauty industry veteran of two decades, it has built its reputation on plant-based biomimetic formulations that mimic the skin's own structures rather than merely covering them. The range spans complexion, colour, skincare and body, with formulas developed specifically for sensitive and rosacea-prone skin. Products are evidence-based and non-comedogenic, backed by comedogenicity studies rather than assumption, which is unusual at any price point. The brand has been Leaping Bunny Certified since 2014 and is entirely vegan. Its exclusion list runs to over 1,300 banned ingredients, and formulations are free of silicones, PEGs, nano-ingredients, fragrance and gluten. Ingredients are described as ethically sourced and bioavailable plant extracts, and the brand publishes its ingredient rationale rather than simply listing what has been left out. Sustainability is handled with specifics rather than slogans. Fit Glow has upcycled more than 95,000 pieces of packaging, uses FSC-certified materials, recyclable glass and post-consumer recycled plastics, and offers refillable solutions for its deodorant, palettes and cleanser. Formulations themselves are biodegradable. Priced in the luxury tier, the brand competes on formulation rigour rather than volume, and its everyday positioning means products are designed for daily wear. For shoppers searching for vegan, silicone-free, Leaping Bunny certified clean beauty from a women-owned American brand with genuine sustainability credentials, Fit Glow Beauty is among the most substantiated options available.

#vegan#cruelty-free
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Elate Beauty featured image
Beauty

Elate Beauty

Canada · Est. 2014 · Mid-range

Elate Beauty is a Canadian cosmetics brand that treats waste as the central design problem in makeup. Founded in 2014 in Victoria, British Columbia by Melodie Reynolds, a twenty-year beauty industry veteran, it exists because roughly thirty percent of all waste attributed to cosmetics comes from packaging that was never designed to be reused. Elate's answer is a refill system built into the product architecture. Bamboo compacts are bought once and refilled indefinitely, with pressed foundation, creme concealer and brow balm refills sold to slot into what customers already own. Packaging is recyclable and, in the case of seed-paper cartons, literally plantable. Empties that cannot be recycled at home can be mailed back through PACT Collective. The published impact figures are specific: over 697,000 plastic packages diverted, more than 157,500 seed paper gardens planted and 22,000 trees. The brand is a Certified B Corporation, meeting independently audited standards for social and environmental performance, and its products are vegan and PETA-certified cruelty-free, made with ethically sourced ingredients. Two percent of profits are donated, split between social and environmental causes. Elate also publishes its progress openly, including where targets have not yet been met, which is rarer than it should be. Products are Canadian founded and Canadian made, with pencils crafted in Italy and bamboo components made by long-term partners. Priced in the mid-range tier, the range is deliberately everyday and minimalist. For shoppers seeking vegan, cruelty-free, B Corp certified and genuinely low-waste beauty from a women-owned business, Elate is among the most rigorous refillable makeup brands anywhere.

#vegan#cruelty-free
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Eco Minerals featured image
Beauty

Eco Minerals

Australia · Est. 2007 · Mid-range

Eco Minerals is an Australian mineral makeup brand that has been making pure powder cosmetics in Byron Bay since 2007. Founded by Lulu Starman and Amber Handley, it remains a direct-to-consumer business producing and packing every product by hand in coastal New South Wales. The proposition is purity. Eco Minerals foundations, blushes, bronzers and eyeshadows are one hundred percent natural mineral formulas containing no fillers, no chemical preservatives, no parabens and no palm oil. Because there is nothing diluting the pigment, coverage builds cleanly, and the foundation carries a natural SPF of around twenty-four without added chemical filters. The range is entirely vegan, using no animal-derived ingredients, and the brand does not test on animals. Its sustainability work is more concrete than most. Eco Refills let customers top up existing compacts using biodegradable, plastic-free sachets, cutting packaging waste substantially, and lipstick tubes are made from recycled aluminium. Packaging across the range is deliberately simple, recycled or biodegradable, and the brand is candid that reducing material is more effective than redesigning it. Shipping is handled directly from Byron Bay, and the brand sells internationally without appointing intermediaries. Priced in the mid-range tier, Eco Minerals has built a global following without leaving Byron Bay, and its refill system in particular has made it a fixture for shoppers trying to reduce cosmetic waste without changing what they wear. For anyone searching for natural, vegan, paraben-free and cruelty-free Australian beauty from a women-owned business that is genuinely locally made, handmade and refillable, Eco Minerals is one of the country's most consistent mineral specialists.

#vegan#cruelty-free
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Cheekbone Beauty featured image
Beauty

Cheekbone Beauty

Canada · Est. 2016 · Mid-range

Cheekbone Beauty is an Indigenous-owned Canadian cosmetics brand and one of the most credentialed independents in North American beauty. Founded in 2016 by Jenn Harper, who is Ojibwe and a member of Northwest Angle #33 First Nation, it operates from St. Catharines, Ontario, on traditional Haudenosaunee and Anishinaabe territory, and was built around representation as much as product. The range covers lips, eyes and face: lipsticks, glosses, liners and oils, shadows, liners and mascara, primer, blush, bronzer, setting powder, contour and multi-use pencils, sold individually and in kits. Colour payoff is strong, and the brand is explicit that its formulas are made for a full spectrum of skin tones rather than adapted to them afterwards. Its ethics are verified rather than asserted. Cheekbone Beauty is a Certified B Corporation, meeting independently audited standards for social and environmental performance, and it sources only Fair-Trade Certified, vegan ingredients that are never tested on animals. Packaging must be plantable seed paper, refillable or reusable, mailers are recyclable or made from recycled material, and the brand works to circular-economy principles. Products are made in Canada and sit in the mid-range tier, competing on performance with far larger brands. For shoppers searching for vegan, cruelty-free, fair-trade and B Corp certified clean beauty from a women-owned, Indigenous-owned business, Cheekbone Beauty is genuinely without peer, and one of the very few brands where every ethical claim carries third-party proof.

#b corp#sustainable
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Caliray featured image
Beauty

Caliray

United States · Est. 2020 · Mid-range

Caliray is an American clean beauty brand founded in 2020 by Wende Zomnir, the co-founder of Urban Decay, and it carries the confidence of someone who has built a category-defining brand before. Dreamed up in California and shaped by a surf-and-wellness sensibility, its philosophy is summarised in three words: less makeup, more living. The range covers eyes, face, cheeks and lips, from the widely praised mascara and eyeliner to primer, setting spray, bronzer, illuminator and SPF lipguard. Formulas favour effortless, lived-in finishes over full coverage, with multitasking products designed for movement rather than the mirror. Caliray is Leaping Bunny certified cruelty-free and meets the requirements for the CLEAN at Sephora seal, with the majority of products vegan. Its exclusion list is explicit, ruling out parabens, sulfates, phthalates, microplastics, nanomaterials, cyclic silicones, BPA and mineral oil, alongside responsibly sourced palm oil. Sustainability is where the brand is genuinely ambitious. Packaging uses post-consumer recycled materials, sugarcane bioplastics and mono-materials chosen for recyclability, with FSC-certified recycled paper and no foils or coatings that compromise it. Refills are sold, empties can be returned through the Pact Collective mailback programme, and emissions are offset via Cloverly. Priced in the mid-range tier, Caliray is a strong answer for anyone seeking vegan, paraben-free, sulfate-free American beauty from a women-owned brand where the sustainability commitments are specific, measurable and unusually well documented.

#vegan#cruelty-free
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ID.EIGHT featured image
Footwear

ID.EIGHT

Italy · Est. 2019 · Mid-range

ID.EIGHT is a sneaker brand founded in Florence in 2019 by South Korean designer Dong Seon Lee and Italian product manager Giuliana Borzillo. The pair met at a footwear trade fair in 2017 and developed a shared idea for genderless sneakers with 1990s influences. A crowdfunding campaign in 2020 helped finance the first production run. The sneakers are made in Italy, the brand’s home country. ID.EIGHT uses a mix of recycled materials and partly plant-based alternatives in its designs. Its materials guide describes uppers containing components derived from apple waste, grape residue, corn or mycelium, and cactus, depending on the model. It also identifies recycled textiles used in components such as laces, labels, and some uppers. Those ingredients vary by shoe, so the product page is the best place to check a particular pair. Customers can shop online or use the brand’s store finder. ID.EIGHT also provides sizing advice and describes a programme for collecting worn sneakers for recycling. Its investment history includes outside funding, which does not by itself establish that the brand has lost independent control.

#circular#cruelty-free
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Thaely featured image
Footwear

Thaely

United Arab Emirates · Est. 2019 · Affordable

Thaely is a sustainable sneaker brand created by Ashay Bhave in the United Arab Emirates. The idea began in 2017 while Bhave studied at Amity University Dubai, followed by a competition-winning prototype and business plan in 2019. Thaely officially launched in 2019, turning discarded plastic bags into vegan footwear designed to address waste through material innovation. The brand’s ThaelyTex fabric is made from waste plastic bags without additional chemicals or toxic by-products. Each pair uses ten upcycled plastic bags and twelve recycled plastic bottles, alongside recycled rubber and recycled paper packaging. Classic basketball-inspired shapes give the sneakers a familiar streetwear appearance while replacing animal leather and virgin plastic components. Thaely controls production through its factory in India and supports ethical working practices within its waste-management supply chain. The brand is PETA certified, reinforcing its environmental and social commitments. For shoppers searching for sustainable sneakers, vegan shoes made from recycled plastic or ethical footwear from Dubai, Thaely offers traceable material choices, comfortable everyday styling and an inventive approach to turning difficult waste into useful products.

#circular#cruelty-free
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Magnetic Me featured image
Clothing

Magnetic Me

USA · Est. 2010 · Mid-range

Me is an innovative kids clothing brand founded in 2010 in New York City's Garment District by two college friends who left corporate careers to make parenting life easier. Inspired by a 2008 moment of watching a nephew cry as velcro tore out his fine baby hair, co-founder Lauren developed the idea of replacing snaps and velcro with patented magnetic closures. After two years of research and development, Magnetic Me launched a full line of infant wear that revolutionized how parents dress their babies. The brand's magnetic fasteners, combined with thoughtfully designed footies, one-pieces, and sets, significantly reduce dressing time and stress. Their mission remains unchanged — to help parents reclaim precious moments with their children by making the daily routine of dressing as seamless, gentle, and effortless as possible.

#organic#sustainable
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E
Clothing

Ecuvo Japan

Japan · Mid-range

Ecuvo Japan is a Japan-based clothing brand that focuses on minimalist design and everyday wear. The brand creates clean, understated pieces designed to feel calm and wearable. Ecuvo Japan’s collections often feature simple cuts, neutral colours, and thoughtful construction that suits daily routines. The clothing is designed to be easy to style and comfortable to wear for long hours. Instead of bold trends, the brand prioritises balance, simplicity, and function. Ecuvo Japan appeals to people who prefer quiet, minimal fashion that feels intentional. It is ideal for customers looking for everyday clothing with a refined, understated aesthetic rooted in Japanese design sensibilities.

#sustainable#ethical
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Holistic Hair featured image
Hair Care

Holistic HairVerified Brand Owner

New Zealand · Est. 2006 · Mid-range

Nature's hair care. Trichology-led haircare rooted in scalp health, plant actives, and conscious design.

#b corp#circular
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