Location

Mumbai, Maharashtra, India

Founded

2019

Price range

₹300 – ₹1,175

Shipping

India

Catalogue

332 products

New arrivals

18 this month

Kiro Beauty Brand Logo

Kiro Beauty

Independent brand — verified
About

Kiro is an Indian clean beauty brand that made a deliberate decision most of its domestic competitors did not: to build on cosmetic science and skin-loving plant oils rather than on heritage positioning. Founded by Vasundhara Patni and based in Mumbai, it trades openly as Kiro Clean Beauty, and the word clean is in the name because the formulation standard is the product. The range is a makeup and skincare hybrid, with complexion products, lip colour, eye products and treatments all infused with the goodness of skincare rather than simply pigmented. Formulas draw on argan, mango seed, jojoba, avocado, rosehip and calendula oils alongside added vitamins, giving colour products a conditioning quality that suits daily wear in warm climates. Every Kiro product is one hundred percent vegan, using no animal products or by-products, and the brand is PETA approved and completely cruelty-free, displaying the certification on both site and packaging. Products are paraben-free. Where Kiro goes further than most Indian beauty brands is circularity. Through its partnership with Recircle, the brand runs a packaging recycling and take-back programme, closing a loop that the vast majority of the market simply ignores, and its accessories use vegan leather. Kiro sells through its own site and major Indian beauty retailers, and its shade ranges are developed specifically for Indian skin tones rather than adapted from Western palettes. Priced in the affordable tier, Kiro makes properly formulated clean beauty accessible rather than aspirational, and is among the most credible names in Indian clean beauty.

Brand Details

Not disclosed
PETA Beauty Without Bunnies
Recycled materials
Yes — select products
Last reviewed
Oct 2026
Independent brand
Verified
V
Vasundhara Patni

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Frequently asked questions

Is Kiro Beauty's quality actually good?
Kiro Beauty's liquid lipstick holds a 4.4 out of 5 rating from over 4,300 Nykaa reviews, though shoppers commonly report it crumbling or transferring after a heavy meal.
Who founded Kiro Beauty?
Founder Vasundhara Patni interviewed over 200 Indian women before launching Kiro Beauty, discovering many were importing makeup from abroad because no domestic brand matched their skin tone or climate needs.
When and where was Kiro Beauty founded?
Kiro Beauty was founded in Mumbai in 2019, funded without outside venture capital.
What makes Kiro Beauty different, and is it a strong contender for best makeup brand for Indian skin tones?
Kiro Beauty is reportedly the first Indian beauty brand to use 3D printing on its packaging, formulating humidity resistant, skincare infused makeup built specifically for Indian skin tones.
Is Kiro Beauty cruelty free and vegan?
PETA lists Kiro Beauty's parent company Svah Cosmetics as cruelty free, and the brand calls its formulas 100 percent vegan, though no Leaping Bunny certification appears anywhere.
What's the bigger story behind Kiro Beauty?
Kiro Beauty's packaging design work by Studio Glyph was featured in Communication Arts, an unusual crossover of design world press attention for a budget focused Indian makeup brand.

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