
Norse Projects
Denmark · Est. 2004 · Mid-range
Norse Projects is a minimalist European designer clothing label for men and women, founded in Copenhagen in 2004 by Tobia Sloth, Anton Juul and Mikkel Grønnebæk. The three met at the Copenhagen skate shop Street Machine and opened Norse Projects as a streetwear store with an art gallery in the basement. In 2009 they launched a full wholesale menswear line, aiming to create a modern sportswear company in the spirit of Nordic functionalism. Rooted in skateboarding and street culture, the collection is built for an adaptable, all-season wardrobe: shirting in poplin, organic oxford and Italian flannel, Norse Standard tees and sweatshirts, Aran and lambswool knitwear, trousers such as the Volda Pleated Trouser, and GORE-TEX shells and wool coats. Womenswear followed for Fall/Winter 2015. Production is spread across partners in Portugal, Turkey and Tunisia. Fabrics are chosen for function as much as form, from organic cotton and merino to recycled nylon and weatherproof textiles developed with mills including Japan's Komatsu. Complex named Norse Projects the best Scandinavian menswear brand in 2013, and the label is known for collaborations with adidas.






















