House of Sunny

House of Sunny is a British designer label for women and men, founded in London in 2011 by Sunny Williams. A trained tailor, Williams started the label in a studio flat in East London, and he now runs it with his wife, Camilla Williams, as managing director. Describing itself as crafted, conscious and independent, the Hackney brand focuses on craft and aims to make "a staple of the moment with a feeling that lasts", with an aesthetic it calls uniquely its own. House of Sunny is known for 1970s-inspired prints, knits and bright colours. Its range includes double-layer second-skin mesh tops, Peggy cardigans, knit dresses such as the Hockney, 13oz straight-leg denim and outerwear like the Hustle Fur Patchwork Coat, along with skirts, swimwear and bags. The brand produces two small collections a year, often on pre-order, and uses faux fur and vegan materials in many pieces. It has said its clothing is manufactured in Turkey, China, Thailand and Italy. In 2021 House of Sunny turned its Hackney showroom into its first store, and its Hockney dress became a social media favourite.