Named Collective

Named Collective is a British designer streetwear label for men and women, founded in London in 2017 by Georgie and Sam. The brand began as Georgie's bedroom project customising second-hand clothing, which she started at 15. When demand grew beyond what she could handle alone, Sam left his job to join her as co-founder, and together they turned it into an independent East London leisurewear label. Its mission is simple: to redefine leisurewear for a new generation. The gender-neutral range covers hoodies, sweatpants, tops, shorts, bikinis, underwear, activewear and outerwear, known for rhinestone embellishment and maximalist graphics. Signature pieces include the Dusk Rhinestone Zip Hoodie, the Chains Sweatpants, the Cryptic Rhinestone Tank Top, the Feral Faux Fur Reversible Bomber Jacket, Named Classics logo underwear and the Nth Active range. Clothing is listed as made in the UK. The label releases limited-run drops rather than mass collections and describes itself as co-creating the future of leisurewear with the community at its core. Named Collective has been featured by Clash magazine, New Wave Magazine and LDNFASHION, and it calls itself a brand, a community and a revolution.