Norse Projects Clothing Brand Featured Image
Clothing Brands

Location

Copenhagen, Denmark

Founded

2004

Price range

150 DKK – 9,000 DKK

Shipping

EU, USA, Canada, UK, Australia, New Zealand, Japan, Singapore, Hong Kong, South Korea, UAE, Switzerland +

Catalogue

492 products

Size range

XS–XXL

New arrivals

45 this month

Norse Projects

Independent brand — verified
About

Norse Projects is a minimalist European designer clothing label for men and women, founded in Copenhagen in 2004 by Tobia Sloth, Anton Juul and Mikkel Grønnebæk. The three met at the Copenhagen skate shop Street Machine and opened Norse Projects as a streetwear store with an art gallery in the basement. In 2009 they launched a full wholesale menswear line, aiming to create a modern sportswear company in the spirit of Nordic functionalism. Rooted in skateboarding and street culture, the collection is built for an adaptable, all-season wardrobe: shirting in poplin, organic oxford and Italian flannel, Norse Standard tees and sweatshirts, Aran and lambswool knitwear, trousers such as the Volda Pleated Trouser, and GORE-TEX shells and wool coats. Womenswear followed for Fall/Winter 2015. Production is spread across partners in Portugal, Turkey and Tunisia. Fabrics are chosen for function as much as form, from organic cotton and merino to recycled nylon and weatherproof textiles developed with mills including Japan's Komatsu. Complex named Norse Projects the best Scandinavian menswear brand in 2013, and the label is known for collaborations with adidas.

Tags
#minimalist#organic#everyday#natural#recycled#mid-range

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Brand Details

Portugal, Turkey & Tunisia

Cotton
Wool
Merino Wool
Nylon
Polyester
Last reviewed
Oct 2026
Independent brand
Verified
T
Tobia Sloth
A
Anton Juul
M
Mikkel Grønnebæk

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Frequently asked questions

What kind of clothing does Norse Projects make?
Norse Projects is a Copenhagen label known for minimalist Scandinavian menswear with a streetwear edge. It focuses on quality basics, technical outerwear and knitwear designed for an adaptable, all-season wardrobe.
What products does Norse Projects sell?
Norse Projects sells trousers such as the Volda Pleated Trouser and Trysil Regular Twill Trouser, along with shirts, Norse Standard T-shirts and sweatshirts, and knitwear like the Nordhavn Aran Crewneck. It also makes GORE-TEX jackets, wool coats, shorts, caps, beanies, socks, gloves, bags and shoes.
How much does Norse Projects cost?
Norse Projects is a luxury brand, with products priced from about kr150 to kr9,000 DKK. Most T-shirts cost around kr500–kr1,600, trousers about kr1,200–kr2,200, and coats and jackets go up to about kr9,000.
Where is Norse Projects located?
Norse Projects is based in Copenhagen, Denmark, where it began as a store in 2004.
Who founded Norse Projects?
Norse Projects was founded in Copenhagen in 2004 by Tobia Sloth, Anton Juul and Mikkel Grønnebæk.
Who owns Norse Projects?
Norse Projects is an independent, privately held company led by co-founder Tobia Sloth.
Where is Norse Projects made?
Norse Projects produces its collections with partners in Portugal, Turkey and Tunisia. It uses materials such as organic cotton, merino, Donegal wool and recycled nylon, along with GORE-TEX technical fabrics.

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