Beauty Brands – Page 6

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400 brands

Irene Forte Skincare featured image

Irene Forte Skincare

Italy · Est. 2018 · Luxury

Irene Forte Skincare is a European luxury beauty brand founded in 2018 by Irene Forte and based in Sciacca, Sicily, Italy. The skincare brand combines natural and plant-based ingredients with a premium approach to modern beauty. The brand is vegan and cruelty-free, while clean beauty, ethical sourcing, and sustainability are central to its positioning. Irene Forte Skincare is also associated with organic beauty, helping it appeal to customers looking for elevated formulas rooted in more naturally focused ingredients. Its sustainability approach includes recycled materials, refillable concepts, upcycled elements, and circular beauty practices. Locally made production further strengthens the brand’s connection to Sicily and European craftsmanship. As a B Corp beauty brand, Irene Forte also reflects a broader commitment to responsible business practices alongside product quality. Overall, Irene Forte Skincare is a luxury European beauty brand combining natural and organic skincare, vegan and cruelty-free practices, ethical sourcing, sustainability, recycled and refillable packaging, locally made production, and premium beauty.

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Disciple London

United Kingdom · Est. 2016 · Mid-range

DISCIPLE London is a UK skincare brand founded in 2016 by Charlotte Ferguson and based in London. The beauty brand focuses on streamlined skincare designed for customers who prefer practical routines and products that can be used consistently in everyday life. As a vegan and cruelty-free beauty brand, DISCIPLE appeals to shoppers looking for animal-friendly skincare. Natural beauty is also part of its positioning, alongside products designed with sensitive skin in mind. Minimalist beauty plays an important role in the brand’s approach. Rather than encouraging overly complicated routines, DISCIPLE focuses on skincare that can be integrated more simply into regular self-care. Its locally made UK identity adds another layer to the brand’s independent positioning, while mid-range pricing keeps the products more accessible than traditional luxury skincare. Overall, DISCIPLE London is a mid-range UK skincare brand combining natural beauty, vegan and cruelty-free practices, sensitive-skin-friendly products, locally made beauty, and a straightforward everyday approach to skincare.

Le Prunier featured image

Le Prunier

United States · Est. 2018 · Luxury

Le Prunier is an American skincare brand founded in 2018 by Jacqueline Taylor, Allison Taylor, and Elaine Taylor and based in Yuba City, California. The luxury beauty brand combines clean skincare with a strong connection to natural ingredients, heritage, and more conscious beauty practices. Le Prunier is vegan and cruelty-free, while its formulas are also associated with paraben-free, sulfate-free, and fragrance-free beauty. These qualities make the brand relevant for shoppers seeking premium skincare with a more ingredient-conscious approach. Sustainability and eco-friendly practices are central to the brand’s identity, with upcycled elements adding another dimension to its environmental positioning. Its local California roots and heritage connection further distinguish Le Prunier within American luxury beauty. Minimalist beauty also fits naturally with the brand’s approach, with products designed to integrate easily into everyday routines. Overall, Le Prunier is a luxury American skincare brand combining clean beauty, vegan and cruelty-free formulas, sustainability, upcycling, heritage, locally made beauty, and minimalist everyday skincare.

May Lindstrom featured image

May Lindstrom

United States · Est. 2011 · Luxury

May Lindstrom is an American skincare brand founded in 2011 by May Lindstrom and based in Los Angeles, California. The luxury beauty brand creates elevated skincare built around natural and organic ingredients, hand-crafted production, and a more ritual-focused approach to everyday beauty. Cruelty-free beauty is an important part of the brand’s identity, while ethical and fair-trade sourcing further supports its conscious approach to ingredients and production. Sustainability is also central to May Lindstrom’s positioning, helping connect its luxury skincare experience with more responsible beauty practices. Locally made and hand-crafted production give the brand a strong independent character and reinforce its connection to Los Angeles. Its products are designed for customers who see skincare as both practical care and a more intentional self-care experience. Overall, May Lindstrom is a luxury American skincare brand combining natural and organic beauty, cruelty-free practices, ethical and fair-trade sourcing, sustainable values, hand-crafted production, and locally made skincare.

Josh Rosebrook featured image

Josh Rosebrook

United States · Est. 2008 · Luxury

Josh Rosebrook is an American skincare and beauty brand founded in 2008 by Josh Rosebrook and based in Los Angeles, California. The luxury beauty brand focuses on natural and organic formulations designed for customers seeking elevated skincare with a strong connection to conscious ingredient choices. Clean beauty is central to the brand’s identity, alongside cruelty-free practices, ethical sourcing, and fair-trade principles. Sustainability is also an important part of Josh Rosebrook’s positioning, supported by biodegradable elements, eco-friendly practices, and recycled materials. Locally made production adds another dimension to the brand’s American beauty identity and allows its luxury positioning to remain closely connected to craftsmanship and formulation. Its products are designed to fit into everyday beauty routines while still providing the experience expected from premium skincare. Overall, Josh Rosebrook is a luxury American skincare brand combining clean beauty, natural and organic ingredients, cruelty-free practices, ethical and fair-trade values, sustainability, recycled materials, and locally made production.

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HoliFrog

United States · Luxury

HoliFrog is an American skincare brand founded by Emily Parr and Majeed Hemmat and based in New York. The beauty brand focuses on skincare designed to work naturally within everyday routines, with products suited to customers who prefer a thoughtful but approachable approach to skin maintenance. Cruelty-free beauty is an important part of HoliFrog’s positioning. The brand is also associated with fragrance-free and paraben-free formulations, making it relevant for shoppers who pay closer attention to ingredient choices. Although its product presentation has a more elevated feel, HoliFrog sits comfortably within the mid-range beauty category, offering a step up from basic skincare without relying entirely on traditional luxury positioning. Its everyday beauty approach makes the products suitable for consistent routines and customers who want practical skincare rather than highly complicated regimens. Overall, HoliFrog is an American skincare brand combining cruelty-free beauty, fragrance-free and paraben-free formulas, mid-range positioning, and everyday skincare for modern routines.

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PSA Skin

Singapore · Mid-range

PSA Skincare is a Singapore-based skincare brand founded by Nicolas Travis. The beauty brand focuses on straightforward, modern skincare designed to fit easily into everyday routines. Positioned within the mid-range beauty category, PSA aims to make more considered skincare approachable without moving fully into luxury pricing. Cruelty-free beauty and ethical beauty are important parts of its positioning, making the brand relevant for shoppers who consider more than just product performance when choosing skincare. Minimalist beauty also plays an important role in PSA’s identity. Its products are designed around practical routines rather than excessive layering, helping customers build skincare habits that are easier to maintain consistently. This combination of simplicity and everyday usability gives PSA a clear place within contemporary skincare. Overall, PSA Skincare is a mid-range beauty brand combining cruelty-free practices, ethical beauty, minimalist skincare, and everyday products for customers who want a streamlined and practical approach to maintaining their skin.

Educated Mess featured image

Educated Mess

United States · Est. 2021 · Luxury

Educated Mess is an American skincare brand founded in 2021 by Alex Padgett and Catherine Chick. The beauty brand takes a streamlined approach to skincare, creating products designed to make everyday routines easier to understand and maintain. Vegan beauty is part of the brand’s identity, making Educated Mess relevant for shoppers who prefer skincare without animal-derived ingredients. Minimalist beauty is equally important to its positioning, with the brand focusing on concise routines rather than encouraging unnecessarily complicated product layering. Its everyday beauty approach makes the products suitable for consistent use, particularly for customers who want skincare to feel practical rather than overwhelming. Positioned within the mid-range beauty category, Educated Mess balances a more elevated skincare experience with straightforward product selection. Overall, Educated Mess is an American skincare brand combining vegan beauty, minimalist skincare, mid-range positioning, and everyday routines for customers who prefer a simplified approach to modern beauty.

Root Pretty featured image

Root Pretty

United States · Est. 2013 · Mid-range

Root Pretty is an American beauty brand founded in 2013 by Krista Dolash and based in Waverly, Iowa. The women-owned brand focuses on natural cosmetics created around clean beauty principles and a more conscious approach to everyday makeup. Root Pretty is vegan and cruelty-free, with natural and organic ingredients forming an important part of its identity. The brand also emphasizes non-toxic beauty and formulas without parabens or sulfates, making it relevant for ingredient-conscious shoppers. Ethical production, sustainability, recycled materials, refillable options, and locally made craftsmanship further strengthen the brand’s conscious beauty positioning. Its products are also associated with sensitive-skin-friendly beauty. Despite this extensive focus on formulation and sustainability, Root Pretty remains accessible rather than luxury-driven. Overall, Root Pretty is an American natural beauty brand combining women-owned leadership, vegan and cruelty-free practices, organic ingredients, ethical production, sustainable and refillable beauty, locally made cosmetics, and everyday products for shoppers seeking a more conscious makeup routine.

Notoriously Morbid featured image

Notoriously Morbid

United States · Est. 2013 · Affordable

Notoriously Morbid is an American makeup brand established in 2013 and based in Beckley, West Virginia. The independent beauty brand creates distinctive cosmetics with a strong focus on creativity, hand-crafted production, and products that stand apart from conventional mass-market makeup. As a vegan and cruelty-free beauty brand, Notoriously Morbid appeals to shoppers seeking animal-friendly cosmetics with an independent character. Ethical considerations are also part of the brand’s broader positioning. Hand-crafted production gives the brand a locally made identity and helps emphasize the smaller-scale approach behind its cosmetics. This is particularly relevant for customers who enjoy supporting independent American makeup brands and more specialized beauty products. With accessible pricing, Notoriously Morbid makes creative independent cosmetics available without moving into luxury territory. Overall, Notoriously Morbid is an affordable American makeup brand combining vegan beauty, cruelty-free practices, ethical values, hand-crafted production, and locally made cosmetics for shoppers interested in distinctive independent beauty.

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Rude Cosmetics

United States · Est. 2016 · Affordable

Rude Cosmetics is an American makeup brand founded in 2016 by Stacey Lee and based in Los Angeles, California. The beauty brand focuses on affordable cosmetics designed for customers who enjoy creativity, experimentation, and expressive makeup without premium pricing. As a vegan and cruelty-free beauty brand, Rude Cosmetics appeals to shoppers who want animal-friendly makeup across their everyday routines. The brand is also associated with paraben-free beauty, adding another formulation consideration for ingredient-conscious customers. Affordability is central to the brand’s positioning. Its products are designed to make different makeup styles more accessible, from simple daily looks to bolder applications. Rude Cosmetics fits naturally within everyday beauty because its range is intended to be easy to incorporate into regular routines while still supporting experimentation. Overall, Rude Cosmetics is an affordable American makeup brand combining vegan beauty, cruelty-free practices, paraben-free formulas, accessible pricing, and everyday cosmetics for customers who want playful and versatile makeup choices.

Kara Beauty featured image

Kara Beauty

United States · Est. 2011 · Affordable

KARA Beauty is an American makeup brand established in 2011 and based in Los Angeles, California. The beauty brand creates affordable cosmetics with a focus on accessible products for customers who enjoy both everyday makeup and more expressive looks. The brand fits within clean beauty and is vegan and cruelty-free, making it relevant for shoppers looking for animal-friendly cosmetics at an accessible price point. Its products are also associated with paraben-free beauty, supporting a more ingredient-conscious approach to affordable makeup. KARA Beauty’s everyday positioning helps make the range practical for regular use while still giving customers room to experiment with color and different makeup styles. Its affordable pricing allows beauty enthusiasts to explore new products without the higher cost usually associated with prestige cosmetics. Overall, KARA Beauty is an affordable American makeup brand combining clean beauty, vegan formulas, cruelty-free practices, paraben-free products, accessible pricing, and everyday cosmetics for customers seeking practical and expressive beauty options.

J.Cat Beauty featured image

J.Cat Beauty

United States · Affordable

J.Cat Beauty is an American makeup brand founded by Victor Chang and based in Santa Fe Springs, California. The beauty brand focuses on accessible cosmetics designed for customers who enjoy experimenting with different looks without moving into premium pricing. Positioned within affordable beauty, J.Cat Beauty offers products suited to everyday makeup routines as well as more creative applications. This accessible approach makes the brand relevant for shoppers who want variety and experimentation while keeping beauty spending manageable. Cruelty-free beauty is part of J.Cat Beauty’s positioning, giving customers an animal-friendly consideration alongside affordability and product choice. Its everyday beauty focus means the range can work for regular use, whether customers prefer simple makeup or more expressive styles. Overall, J.Cat Beauty is an affordable American makeup brand combining cruelty-free beauty, accessible cosmetics, everyday products, and a practical approach to makeup for customers who want variety without luxury-level prices.

Moira Beauty featured image

Moira Beauty

United States · Affordable

MOIRA Beauty is an American makeup brand based in Commerce, California and founded by Christine Ko. The beauty brand focuses on accessible cosmetics designed for customers who enjoy experimenting with makeup while keeping products practical enough for everyday use. As a vegan and cruelty-free beauty brand, MOIRA appeals to shoppers looking for animal-friendly makeup at an affordable price point. Its formulas are also associated with paraben-free and sulfate-free beauty, adding another layer of consideration for ingredient-conscious customers. Affordability is an important part of the brand’s positioning. MOIRA provides a way for shoppers to explore different makeup categories, shades, and looks without relying on premium or luxury pricing. Its everyday beauty focus makes the range suitable for regular routines while still allowing room for more expressive makeup styles. Overall, MOIRA Beauty is an affordable American makeup brand combining vegan beauty, cruelty-free practices, paraben-free and sulfate-free formulas, accessible pricing, and everyday cosmetics for a broad beauty audience.

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Gen See

United States · Est. 2020 · Mid-range

Gen See is an American beauty brand founded in 2020 by Danya Klein and Tamar Yaniv and based in Montebello, New York. The makeup brand focuses on clean, modern cosmetics designed to integrate easily into everyday beauty routines. As a vegan and cruelty-free beauty brand, Gen See appeals to shoppers seeking animal-friendly makeup with a more thoughtful formulation approach. Its products are also associated with fragrance-free, paraben-free, and sulfate-free beauty, reinforcing the brand’s clean beauty positioning. Ethical and sustainable practices are important parts of Gen See’s identity. The use of recycled materials adds another environmental consideration, helping the brand appeal to customers who think about packaging and impact alongside product performance. Positioned within the mid-range beauty category, Gen See offers an elevated but approachable alternative to both mass-market cosmetics and traditional luxury makeup. Overall, Gen See is a mid-range American makeup brand combining clean beauty, vegan and cruelty-free practices, ethical values, sustainable packaging, recycled materials, and everyday cosmetics.

LYS Beauty featured image

LYS Beauty

United States · Est. 2021 · Mid-range

LYS Beauty is an American makeup brand founded in 2021 by Tisha Thompson and based in Kennesaw, Georgia. The Black-owned beauty brand combines accessible cosmetics with clean beauty principles and products designed for everyday wear. LYS is a vegan and cruelty-free beauty brand with plant-based formulas and an ingredient-conscious approach. Its products are also positioned as paraben-free and sulfate-free, making the brand relevant for customers looking for cleaner formulation standards within modern makeup. Sustainability is another part of the brand’s identity, supported by the use of recycled materials and a broader focus on more responsible beauty choices. Although the brand maintains an accessible approach to pricing, its presentation and formulas give customers an elevated experience without traditional luxury costs. Overall, LYS Beauty is an American clean makeup brand combining Black-owned beauty, vegan and cruelty-free formulas, plant-based ingredients, paraben-free and sulfate-free beauty, recycled materials, sustainability, and everyday cosmetics designed for modern routines.

REFY featured image

REFY

United Kingdom · Est. 2020 · Mid-range

REFY is a UK beauty brand founded in 2020 by Jess Hunt and Jenna Meek and based in Manchester, England. The makeup brand is built around a streamlined approach to beauty, creating products designed to help customers achieve polished looks without overly complicated routines. REFY is a vegan and cruelty-free beauty brand, making it relevant for shoppers who prioritize animal-friendly cosmetics. Its products are also associated with fragrance-free and paraben-free beauty, supporting a more considered approach to formulation. Minimalist beauty is one of the strongest parts of REFY’s identity. The brand focuses on edited routines and products that work naturally within everyday makeup, rather than encouraging customers to build unnecessarily large collections. Positioned within the mid-range beauty category, REFY balances accessible pricing with a more elevated, modern presentation. Overall, REFY is a mid-range UK makeup brand combining vegan beauty, cruelty-free practices, paraben-free formulas, minimalist beauty, and everyday cosmetics for customers who prefer streamlined, contemporary makeup routines.

Fabulous Makeup featured image

Fabulous Makeup

United Kingdom · Est. 2014 · Affordable

Fabulous Makeup is a UK beauty brand founded in 2014 by Kate Matthews and Nicola Smith and based in Liverpool, England. The makeup brand focuses on accessible cosmetics designed for customers who want practical products that can fit easily into everyday beauty routines. Positioned within affordable beauty, Fabulous Makeup offers an approachable alternative to premium cosmetics. Its products are particularly relevant for shoppers who want to experiment with makeup, refresh daily essentials, or build a routine without moving into luxury-level pricing. Cruelty-free beauty is part of the brand’s positioning, giving customers an animal-friendly consideration alongside affordability and ease of use. The brand’s everyday beauty focus helps make its cosmetics suitable for regular wear rather than being limited to highly specialized or occasional makeup looks. This practical approach supports its place within accessible UK beauty. Overall, Fabulous Makeup is an affordable UK makeup brand combining cruelty-free beauty, everyday cosmetics, accessible pricing, and a straightforward approach to makeup for customers seeking practical products for regular use.

BPerfect Cosmetics featured image

BPerfect Cosmetics

United Kingdom · Est. 2012 · Mid-range

BPerfect Cosmetics is a UK makeup brand founded in 2012 by Brendan McDowell and based in Belfast, Northern Ireland. The beauty brand creates cosmetics designed for customers who enjoy both everyday makeup and more expressive, polished looks. Positioned within the mid-range beauty category, BPerfect offers products that sit between budget cosmetics and premium luxury makeup. This makes the brand accessible to beauty enthusiasts who want a broader product experience without moving into high-end pricing. Cruelty-free beauty is an important part of BPerfect’s identity, while sustainability also plays a role in how the brand approaches modern cosmetics. These values make it relevant for shoppers who consider both product performance and broader beauty practices when choosing a makeup brand. Its everyday beauty positioning means the range can suit regular routines as well as more creative makeup applications. Overall, BPerfect Cosmetics is a mid-range UK beauty brand combining cruelty-free makeup, sustainable beauty values, accessible pricing, and everyday cosmetics for a broad range of beauty customers.

Sugarpill featured image

Sugarpill

United States · Est. 2010 · Affordable

Sugarpill is an American makeup brand founded in 2010 by Amy Doan and based in Berkeley, California. The beauty brand has built its identity around expressive color cosmetics and products designed for customers who see makeup as a form of creativity and personal expression. Cruelty-free beauty is central to Sugarpill’s positioning, making the brand relevant for shoppers who want colorful cosmetics developed without animal testing. Ethical considerations are also part of its identity, supporting a more conscious approach to independent makeup. Sugarpill is connected to locally made American beauty, giving the brand a stronger sense of independent production compared with large multinational cosmetics companies. Its mid-range positioning places it between affordable mass-market makeup and traditional luxury beauty. The brand is particularly suited to makeup enthusiasts who enjoy bold shades and statement looks rather than relying only on neutral everyday cosmetics. Overall, Sugarpill is a mid-range American makeup brand combining cruelty-free beauty, ethical practices, locally made cosmetics, creative color, and a distinctive independent identity.

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Crow & Pebble

United Kingdom · Est. 2017 · Affordable

Crow & Pebble is a UK makeup brand founded in 2017 by Karen McCusker and based in Glasgow, Scotland. The women-owned beauty brand creates affordable cosmetics with a strong independent identity and an emphasis on handmade production. The brand is vegan and cruelty-free, making it particularly relevant for shoppers seeking animal-friendly makeup within the affordable beauty category. Ethical beauty is also part of Crow & Pebble’s positioning, adding another layer to its approach beyond price and product performance. Handmade and locally made production help distinguish the brand from larger cosmetics companies. This gives Crow & Pebble a close connection to independent UK beauty and customers who prefer supporting smaller businesses with more personal production methods. Its accessible pricing allows shoppers to explore independent cosmetics without moving into premium or luxury price points. Overall, Crow & Pebble is an affordable UK makeup brand combining vegan beauty, cruelty-free practices, ethical values, women-owned leadership, handmade cosmetics, and locally made beauty for customers interested in creative independent makeup.

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Necromancy Cosmetica

United States · Est. 2015 · Mid-range

Necromancy Cosmetica is an American makeup brand founded in 2015 by Desiree Rodríguez and Salvador Pérez and based in San Juan, Puerto Rico. The beauty brand is known for an alternative approach to cosmetics, combining artistic presentation with products created for customers who enjoy distinctive and unconventional makeup. As a vegan and cruelty-free beauty brand, Necromancy Cosmetica aligns with shoppers looking for animal-friendly cosmetics. Ethical and sustainable practices are also part of its positioning, alongside an eco-friendly approach that gives the brand a more conscious identity within independent beauty. Its hand-crafted and locally made production further differentiates Necromancy Cosmetica from large-scale makeup companies. These qualities support its mid-range beauty positioning, where customers are paying for more specialized products and independent craftsmanship rather than mass-market production. Overall, Necromancy Cosmetica is a Puerto Rico-based American makeup brand combining vegan beauty, cruelty-free standards, ethical practices, sustainability, eco-friendly values, hand-crafted production, and locally made cosmetics with a distinctive creative identity.

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Dandy Lions Cosmetics

United States · Est. 2018 · Affordable

Dandy Lions Cosmetics is an American makeup brand founded in 2018 by Daniel Jurkic and based in Oldsmar, Florida. The independent beauty brand focuses on affordable, creative cosmetics for shoppers who enjoy experimenting with color while supporting smaller makeup businesses. As a vegan and cruelty-free beauty brand, Dandy Lions Cosmetics appeals to customers looking for animal-friendly makeup at an accessible price point. Its products are also paraben-free, adding another consideration for shoppers who pay closer attention to formulation choices. Handmade production is an important part of the brand’s identity and gives Dandy Lions a locally made character that distinguishes it from larger mass-market cosmetics companies. This smaller-scale approach works naturally with its emphasis on distinctive color cosmetics and independent beauty. Overall, Dandy Lions Cosmetics is an affordable American makeup brand combining vegan beauty, cruelty-free practices, paraben-free formulas, handmade production, locally made cosmetics, and everyday beauty for customers who enjoy expressive makeup without luxury-level pricing.

Arami Essentials featured image

Arami Essentials

Nigeria · Est. 2016 · Affordable

Arami Essentials is a Nigerian skincare and beauty brand founded in 2016 by Ore Runsewe and based in Lagos. The Black-owned beauty brand draws on African beauty traditions while creating practical products designed for modern skincare and personal care routines. Natural beauty is central to Arami Essentials, with products developed around carefully selected ingredients and a non-toxic approach to formulation. The brand is cruelty-free and avoids parabens, sulfates, and silicones, making it relevant for ingredient-conscious shoppers. Sustainability also plays an important role in the brand’s identity. Arami Essentials incorporates refillable and recycled elements, locally made production, and more thoughtful packaging choices into its broader approach. Its hand-crafted character and connection to heritage beauty give the brand a distinct sense of place, while its minimalist philosophy keeps products suitable for straightforward everyday routines. Overall, Arami Essentials is a Nigerian beauty brand combining natural skincare, cruelty-free practices, paraben-free and sulfate-free formulas, sustainable beauty, refillable packaging, locally made craftsmanship, African heritage, and minimalist everyday care.

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