Beauty Brands – Page 7

Brands 145–168 of 400. Back to page 1 · Browse brands A–Z

400 brands

Nokware Skincare

Ghana · Est. 2017 · Mid-range

Nokware Skincare is a Ghanaian beauty brand founded in 2017 by Tutuwa Ahwoi and Akyaa Ampa-Sowa and based in Accra. The Black-owned and women-owned brand creates skincare inspired by African ingredients, traditional beauty knowledge, and locally rooted craftsmanship. Natural beauty is central to Nokware’s identity, with clean formulations and hand-crafted production supporting its connection to traditional skincare practices. Ethical and fair-trade principles are also important to the brand, particularly in its approach to sourcing and working with local communities. Sustainability forms another major part of Nokware’s positioning. The beauty brand incorporates refillable concepts, eco-friendly practices, and locally made production to help reduce unnecessary environmental impact. Its heritage-inspired approach gives the brand a distinctive identity while its minimalist, everyday products keep the skincare practical and approachable. Overall, Nokware Skincare is a Ghanaian beauty brand combining Black-owned and women-owned leadership, natural skincare, ethical and fair-trade sourcing, sustainability, locally made craftsmanship, refillable beauty, African heritage, and accessible everyday skincare.

#black-owned #women-owned

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Malée

South Africa · Est. 2010 · Luxury

Malée Natural Science is a South African skincare and body care brand founded in 2010 by Zeze Oriaikhi-Sao and based in Johannesburg. The luxury beauty brand draws inspiration from African ingredients, traditions, and wellness rituals while presenting them through contemporary skincare and body care. Natural beauty is central to Malée’s identity, with the brand combining carefully selected ingredients and clean beauty principles with an emphasis on ethical and sustainable production. Its formulas are cruelty-free and developed without parabens and silicones. Malée also places importance on locally made beauty, connecting its products to South African craftsmanship and heritage. Sustainability and eco-friendly thinking further shape the brand’s approach to ingredients, packaging, and responsible beauty. Its minimalist aesthetic allows the natural ingredients and cultural influences behind the products to remain central to the experience. Overall, Malée Natural Science is a luxury South African beauty brand combining natural skincare, cruelty-free practices, ethical sourcing, sustainable beauty, locally made products, African heritage, and refined everyday self-care.

#clean beauty #cruelty-free

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lelive

South Africa · Est. 2021 · Affordable

lelive is a South African skincare brand founded in 2021 by Amanda Du-Pont and based in Cape Town. The Black-owned and women-owned beauty brand creates modern skincare with a strong connection to African beauty, locally made production, and conscious formulation. The brand fits naturally within clean and natural beauty, with vegan and cruelty-free products forming an important part of its identity. Its formulas are also developed without parabens, silicones, and sulfates and are dermatologist-tested for a more considered skincare experience. Sustainability and ethical beauty are central to lelive’s positioning. The brand incorporates eco-friendly practices and locally made production while maintaining a minimalist approach to skincare routines. Its products are designed for everyday use, balancing elevated formulation with practical application. This makes lelive appealing to customers looking for modern African skincare that combines performance with conscious values. Overall, lelive is a South African beauty brand combining Black-owned and women-owned beauty, clean skincare, vegan and cruelty-free formulas, sustainable practices, locally made production, and minimalist everyday beauty.

#sulfate-free #locally made

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Sallve

Brazil · Est. 2019 · Affordable

Sallve is a Brazilian skincare brand founded in 2019 by Julia Petit, Daniel Wjuniski, Juliana Shor, and Marcia Netto and based in São Paulo. The beauty brand creates approachable skincare designed around practical products that can fit easily into everyday routines. Sallve is a vegan and cruelty-free skincare brand, making it relevant for customers looking for animal-friendly beauty within the contemporary Brazilian market. Its formulas are also associated with paraben-free and sulfate-free beauty, giving the brand additional appeal to ingredient-conscious shoppers. Eco-friendly thinking forms part of Sallve’s wider approach, complementing its emphasis on straightforward skincare and products intended for regular use. The brand’s accessible positioning helps bring modern skincare concepts to a broad audience without making routines feel overly complicated. This everyday focus gives Sallve a practical identity within the growing Latin American beauty market. Overall, Sallve is a Brazilian skincare brand combining vegan beauty, cruelty-free practices, paraben-free and sulfate-free formulas, eco-friendly values, accessible products, and everyday skincare designed for modern beauty routines.

#vegan #cruelty-free

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Syrene Skincare

New Zealand · Est. 2016 · Luxury

Syrene Skincare is a New Zealand skincare brand founded in 2016 by Jo Gilberd and Karen Yang and based in Auckland. The beauty brand creates premium skincare designed around skin comfort, hydration, and formulas that can fit easily into everyday routines. Positioned within luxury beauty, Syrene combines natural ingredients with dermatologist-tested formulations and a strong focus on sensitive-skin-friendly skincare. The brand is cruelty-free and formulates without parabens and sulfates, making it relevant for shoppers seeking gentler premium beauty options. Sustainability is another important part of Syrene’s identity. The brand incorporates recycled materials and locally made production into its approach, adding a more environmentally conscious dimension to its luxury skincare positioning. Its New Zealand roots also contribute to the brand’s character, connecting modern formulation with a locally produced beauty philosophy. Overall, Syrene Skincare is a luxury New Zealand beauty brand combining cruelty-free beauty, dermatologist-tested skincare, sensitive-skin-friendly formulas, natural ingredients, sustainable and recycled materials, locally made production, and premium everyday skincare.

#cruelty-free #dermatologist-tested

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Fluff

Australia · Est. 2017 · Luxury

Fluff is an Australian beauty brand founded in 2017 by Erika Geraerts and based in Melbourne, Victoria. The brand approaches beauty through simplicity, conscious consumption, and products designed to become part of relaxed everyday routines. As a vegan and cruelty-free beauty brand, Fluff appeals to shoppers looking for animal-friendly cosmetics and skincare with a more considered philosophy. Natural and plant-based ingredients are also central to its identity, alongside influences from Ayurvedic beauty and holistic self-care. Sustainability is one of Fluff’s strongest defining features. The brand incorporates refillable products, plastic-free concepts, and more mindful packaging choices, encouraging customers to buy less and use products more intentionally. Minimalist beauty is closely connected to this approach. Rather than promoting large routines, Fluff focuses on versatile products and a simplified relationship with beauty. Overall, Fluff is an Australian beauty brand combining vegan beauty, cruelty-free standards, natural and plant-based ingredients, sustainable packaging, refillable products, Ayurvedic influences, and minimalist everyday beauty for customers seeking a more conscious approach to cosmetics.

#ayurvedic #vegan

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Shiro

Japan · Est. 2009 · Luxury

SHIRO is a Japanese beauty brand established in 2009 and based in Sunagawa, Hokkaido. Founded by Hiroe Imai, the brand has developed a distinctive identity around natural ingredients, Japanese craftsmanship, and a more thoughtful approach to product creation. Positioned within luxury Japanese beauty, SHIRO combines skincare, cosmetics, fragrance, and personal care with an emphasis on carefully selected ingredients and locally made production. Sustainability is a major part of the brand’s philosophy, with upcycling, circular practices, and zero-waste thinking helping shape its broader approach. The brand is also cruelty-free and incorporates ethical considerations into how products and materials are developed. Its minimalist aesthetic reflects a preference for simplicity, functionality, and products that can integrate naturally into everyday routines. SHIRO’s connection to Hokkaido and local production gives the brand a strong Japanese identity while its sustainability efforts distinguish it within premium beauty. Overall, SHIRO is a luxury Japanese beauty brand combining natural ingredients, cruelty-free practices, ethical production, sustainability, upcycling, circular beauty, locally made products, and minimalist everyday design.

#cruelty-free #natural

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Haruharu Wonder

South Korea · Est. 2018 · Mid-range

Haruharu Wonder is a Korean skincare brand established in 2018 and based in Seoul, South Korea. Founded by Jung Jae-won, the beauty brand combines modern K-beauty formulation with plant-based ingredients and products designed for consistent everyday skincare. The brand fits strongly within clean and natural beauty, with vegan and cruelty-free values forming an important part of its identity. Its formulas are also associated with non-toxic beauty principles and dermatologist testing, making Haruharu Wonder relevant for shoppers who want approachable skincare backed by thoughtful formulation standards. Sustainability is another key part of the brand’s positioning. Haruharu Wonder incorporates eco-friendly practices and recycled materials into its approach, reflecting growing demand for more environmentally conscious Korean beauty. Its products are designed to be easy to incorporate into daily routines, helping the brand maintain an accessible, everyday character despite its ingredient-focused positioning. Overall, Haruharu Wonder is an affordable Korean skincare brand combining vegan beauty, cruelty-free practices, natural and plant-based ingredients, clean formulations, dermatologist-tested skincare, sustainability, and practical everyday beauty.

#clean beauty #vegan

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Sioris

South Korea · Mid-range

Sioris is a Korean skincare brand based in Seoul, South Korea and founded by Isaac Han. The beauty brand focuses on gentle, thoughtfully formulated skincare built around natural ingredients and a clean, uncomplicated approach to daily routines. Sioris fits naturally within clean and natural beauty, using organic-inspired ingredients and an eco-conscious philosophy as important parts of its identity. The brand is cruelty-free and places strong emphasis on skincare that can work comfortably for sensitive skin. Minimalist beauty is another defining element of Sioris. Its products are designed to support straightforward routines without unnecessary complexity, making the brand particularly relevant for customers who prefer practical, gentle skincare for everyday use. Sustainability and eco-friendly practices also influence the brand’s overall approach, helping Sioris appeal to shoppers who consider environmental impact alongside formulation quality. Positioned within the mid-range Korean beauty category, Sioris offers a balance between accessible skincare and more considered ingredients. Overall, it is a clean Korean skincare brand centered on natural beauty, cruelty-free practices, sensitive-skin-friendly formulas, sustainability, and minimalist everyday skincare.

#clean beauty #cruelty-free

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Unleashia

South Korea · Affordable

UNLEASHIA is a Korean makeup brand based in Seoul, South Korea and founded by Eunyoung Choi. The beauty brand is known for playful, expressive cosmetics that combine contemporary K-beauty trends with accessible products designed for everyday experimentation. As a vegan and cruelty-free beauty brand, UNLEASHIA appeals to customers looking for animal-friendly Korean makeup without moving into premium pricing. Its affordable beauty positioning makes the brand particularly accessible to younger shoppers and makeup enthusiasts who enjoy trying new colors, textures, and finishes. Sustainability also forms part of UNLEASHIA’s identity. The brand incorporates biodegradable and eco-friendly elements into its approach, reflecting a more environmentally conscious direction within modern Korean beauty. UNLEASHIA is especially recognizable for cosmetics that bring creativity into everyday beauty routines rather than limiting bold finishes to special occasions. Overall, UNLEASHIA is an affordable Korean beauty brand combining vegan makeup, cruelty-free practices, eco-friendly values, biodegradable elements, sustainability, and playful everyday cosmetics for customers who enjoy expressive K-beauty.

#vegan #cruelty-free

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Rowse

Spain · Est. 2018 · Luxury

ROWSE is a European skincare brand founded in 2018 by Nuria Val and Gabriela Salord and based in Madrid, Spain. The women-owned beauty brand creates plant-focused skincare designed around simplicity, natural ingredients, and thoughtful everyday routines. Positioned within luxury beauty, ROWSE combines clean beauty principles with natural, organic, and plant-based formulations. The brand is vegan and cruelty-free, making it relevant for shoppers looking for premium skincare that aligns with animal-friendly beauty choices. Ethical and sustainable beauty are also central to ROWSE’s identity. Its use of recycled materials, locally made production, and more conscious sourcing reflects a broader commitment to reducing environmental impact while maintaining an elevated skincare experience. Minimalist beauty plays an important role in the brand’s approach, with products designed to support uncomplicated routines rather than excessive layering. Overall, ROWSE is a Spanish luxury skincare brand combining clean beauty, vegan formulas, cruelty-free practices, organic and natural ingredients, ethical production, sustainability, and minimalist everyday skincare.

#women-owned #clean beauty

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Oden’s Eye

Sweden · Mid-range

Oden’s Eye is a European makeup brand based in Solna, Stockholm County, Sweden. The beauty brand is known for creative color cosmetics and visually distinctive makeup collections aimed at customers who enjoy expressive shades, detailed themes, and artistic eye looks. Cruelty-free beauty is an important part of Oden’s Eye’s positioning, making the brand relevant for shoppers who want cosmetics developed without animal testing. Its products sit within the mid-range beauty category, offering more specialized and creative makeup while remaining below traditional luxury pricing. The brand has developed a recognizable identity through imaginative product presentation and makeup designed for experimentation. Rather than focusing only on neutral everyday basics, Oden’s Eye appeals strongly to beauty enthusiasts interested in color, texture, and more decorative makeup styles. Its European beauty positioning also differentiates it from many US-based independent makeup brands, bringing a Scandinavian identity to the wider international color cosmetics market. Overall, Oden’s Eye is a mid-range European makeup brand for customers looking for cruelty-free beauty, creative cosmetics, and distinctive products that support expressive makeup styles.

#cruelty-free #mid-range

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Cosmic Brushes

United Kingdom · Est. 2017 · Affordable

Cosmic Brushes is a UK makeup brand founded in 2017 by Fay Rochelle Walker and based in Doncaster, England. The beauty brand focuses on accessible makeup products and tools designed for customers who enjoy experimenting with color without moving into premium or luxury pricing. As a vegan and cruelty-free beauty brand, Cosmic Brushes appeals to shoppers who want animal-friendly cosmetics at an affordable price point. These values make the brand particularly relevant for customers seeking affordable vegan makeup and cruelty-free beauty within the UK market. The brand’s approach centers on making creative makeup more accessible. Its products are suited to beauty enthusiasts who want to experiment with different looks while keeping their purchases budget-conscious. This gives Cosmic Brushes a clear position between basic mass-market cosmetics and more expensive independent makeup brands. Its combination of accessible pricing and vegan, cruelty-free standards also makes it a practical choice for shoppers who want their beauty preferences to align with their values without significantly increasing their spending. Overall, Cosmic Brushes is an affordable UK makeup brand built around vegan beauty, cruelty-free cosmetics, creativity, and accessible products for makeup enthusiasts.

#vegan #cruelty-free

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Kate McLeod

United States · Est. 2018 · Mid-range

Kate McLeod is an American beauty brand founded in 2018 by Kate McLeod and based in Brooklyn, New York. The women-owned brand is known for body care that brings together natural ingredients, thoughtful craftsmanship, and a minimalist approach to everyday self-care. As a vegan and cruelty-free beauty brand, Kate McLeod appeals to customers looking for animal-friendly products with a more conscious formulation philosophy. Natural and plant-based ingredients form an important part of the brand’s identity, while handmade and locally made production reinforce its independent character. Sustainability is particularly central to Kate McLeod. The brand incorporates plastic-free, refillable, zero-waste, and upcycled concepts into its approach, helping reduce unnecessary packaging and encouraging customers to rethink how everyday body care is used and replenished. The brand’s elevated presentation places it comfortably within luxury beauty, while its products are designed to remain practical enough for regular routines. Overall, Kate McLeod combines women-owned beauty, vegan and cruelty-free practices, natural ingredients, local craftsmanship, minimalist design, and strong sustainability principles in a distinctive American body care brand.

#women-owned #vegan

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Tammy Fender

United States · Est. 2003 · Luxury

Tammy Fender is an American skincare brand founded in 2003 by Tammy Fender and based in West Palm Beach, Florida. The luxury beauty brand focuses on botanical skincare created around natural, plant-based, and organic ingredients, giving the range a strong connection to holistic and ingredient-conscious beauty. Natural beauty is central to the brand’s identity. Tammy Fender products are positioned around carefully selected botanicals and handmade production, while the range also follows cruelty-free practices and avoids ingredients such as parabens and sulfates. The brand’s luxury positioning reflects its emphasis on formulation, botanical ingredients, and a more elevated skincare experience. At the same time, its products are designed to become part of consistent everyday beauty rituals rather than being reserved only for occasional treatments. For shoppers interested in organic skincare, Tammy Fender offers an alternative to conventional luxury beauty brands by combining premium positioning with a more natural approach to formulation. Overall, Tammy Fender is a luxury American skincare brand built around natural beauty, plant-based ingredients, organic skincare, cruelty-free practices, handmade production, and paraben-free formulas, with a strong focus on thoughtful everyday skincare rituals.

#natural #plant-based

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Emi Jay

United States · Est. 2009 · Mid-range

Emi Jay is an American beauty brand founded in 2009 by Emily Matson and Julianne Goldmark and based in Los Angeles, California. The brand is best known for hair accessories and beauty essentials designed to make everyday styling feel polished, playful, and easy to wear. Cruelty-free beauty and sustainability are important parts of Emi Jay’s positioning. The brand incorporates biodegradable materials, upcycled elements, and hand-crafted production into parts of its range, helping give its products a more considered approach compared with conventional mass-produced accessories. Emi Jay also has a strong connection to locally made beauty, with its Los Angeles roots influencing both its identity and production. This local focus works naturally alongside the brand’s emphasis on creativity, styling, and practical products designed for regular use. Positioned within the mid-range beauty category, Emi Jay sits between affordable everyday accessories and more premium designer hair products. Its products are designed to be functional while still feeling distinctive and fashion-conscious. Overall, Emi Jay is a Los Angeles beauty brand combining cruelty-free values, sustainable practices, locally made products, upcycled materials, and everyday beauty with a recognizable modern aesthetic.

#biodegradable #cruelty-free

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54 Thrones

United States · Est. 2016 · Mid-range

54 Thrones is an American beauty brand founded in 2016 by Christina Funke Tegbe and based in Houston, Texas. The Black-owned and women-owned beauty brand draws inspiration from African beauty traditions, ingredients, and rituals, creating skincare and body care that connect modern beauty with heritage. The brand fits naturally within clean and natural beauty, using plant-based and organic ingredients as part of its approach. Ethical sourcing and sustainability are also central to 54 Thrones, reflecting the brand’s emphasis on responsible relationships with ingredients, communities, and traditional beauty practices. Hand-crafted elements further reinforce the brand’s connection to heritage beauty and independent production. Rather than treating African ingredients simply as trends, 54 Thrones builds its identity around their cultural context and long-standing use within beauty and self-care. Positioned within the mid-range beauty category, the brand offers an accessible way to explore elevated natural skincare while maintaining a strong focus on everyday beauty. Overall, 54 Thrones combines Black-owned beauty, women-owned leadership, clean beauty, natural and organic ingredients, ethical sourcing, sustainability, heritage, and plant-based skincare in a distinctive American beauty brand.

#black-owned #women-owned

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Linné Botanicals

United States · Luxury

LINNÉ Botanicals is an American skincare brand founded by Jenna Levine and based in Brooklyn, New York. The women-owned luxury beauty brand focuses on natural, plant-based skincare designed around thoughtfully selected botanical ingredients and a more intentional approach to everyday beauty. Clean beauty is central to LINNÉ Botanicals, with products positioned around natural and organic ingredients while avoiding parabens, silicones, and sulfates. The brand is also cruelty-free and incorporates ethical and non-toxic beauty principles into its broader formulation philosophy. Sustainability plays an important role in the brand’s identity. LINNÉ combines eco-conscious practices with a minimalist approach to skincare, creating products that encourage customers to build more focused routines rather than relying on unnecessarily complicated systems. Its luxury positioning reflects both the ingredient selection and the overall experience of the brand. At the same time, the products are intended to work within everyday skincare routines, making the line relevant for customers seeking elevated but practical beauty. Overall, LINNÉ Botanicals is a natural luxury skincare brand combining organic beauty, cruelty-free practices, sustainability, clean formulation standards, women-owned leadership, and minimalist skincare.

#clean beauty #natural

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Klur

United States · Est. 2015 · Luxury

KLUR is an American skincare brand founded in 2015 by Lesley Thornton and based in Los Angeles, California. The Black-owned and women-owned beauty brand is positioned within luxury beauty, combining sophisticated skincare with a strong focus on conscious formulation and responsible beauty practices. KLUR is a vegan and cruelty-free beauty brand with plant-based formulas that align closely with clean beauty principles. Its products are also formulated without parabens and sulfates, making the brand relevant for shoppers looking for premium skincare with thoughtfully considered ingredient standards. Sustainability is another important part of KLUR’s identity. The brand incorporates eco-friendly practices and recycled materials into its approach, reflecting a broader commitment to reducing environmental impact while maintaining an elevated presentation. Despite its luxury positioning, KLUR is designed around skincare that can be integrated into everyday beauty routines. This balance between premium formulation and practical use makes it appealing to customers who want sophisticated products without unnecessary complexity. Overall, KLUR combines Black-owned beauty, women-owned leadership, vegan skincare, cruelty-free practices, plant-based formulas, sustainable values, and luxury beauty within a modern Los Angeles skincare brand.

#black-owned #clean beauty

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Sofie Pavitt Face

United States · Est. 2023 · Luxury

Sofie Pavitt Face is an American skincare brand founded in 2023 by Sofie Pavitt and based in New York City. The luxury beauty brand focuses on streamlined skincare designed for people who want targeted products without building an overly complicated routine. The brand is vegan and cruelty-free, making it relevant for customers searching for premium skincare that aligns with animal-friendly beauty preferences. Its formulas are also dermatologist-tested, fragrance-free, and suited to sensitive skin, helping position Sofie Pavitt Face as a more considered option for shoppers who prioritize both performance and skin comfort. Minimalist beauty is central to the brand’s identity. Rather than overwhelming customers with large routines, Sofie Pavitt Face emphasizes products that can fit naturally into consistent everyday skincare. This approach makes the brand particularly appealing to customers who want focused, easy-to-understand beauty routines. Positioned within the luxury beauty category, Sofie Pavitt Face combines modern New York skincare with vegan beauty, cruelty-free standards, sensitive-skin-friendly formulations, and minimalist product design. Overall, it is a refined skincare brand for customers seeking elevated everyday beauty with a focused, practical approach.

#cruelty-free #vegan

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Experiment Beauty

United States · Est. 2020 · Mid-range

Experiment Beauty is an American skincare brand founded in 2020 by Lisa Guerrera and Emmy Ketcham and based in New York City. The beauty brand approaches skincare with a modern, science-led mindset, creating products designed to make routines more effective without becoming unnecessarily complicated. Experiment Beauty fits naturally within minimalist beauty, with products developed for straightforward everyday skincare. The brand is also associated with vegan beauty and places strong emphasis on formulas suitable for sensitive skin, including fragrance-free options that are easier to incorporate into routines where irritation is a concern. Sustainability is another important part of the brand’s positioning. Experiment Beauty incorporates recycled materials and refillable concepts into its approach, helping reduce unnecessary packaging while making repeat use more practical. These choices make the brand relevant for shoppers exploring sustainable and recycled beauty. Positioned within the mid-range beauty category, Experiment Beauty balances accessible skincare with thoughtful formulation and packaging choices. Overall, it is a modern American beauty brand for customers seeking vegan skincare, sensitive-skin-friendly formulas, minimalist routines, fragrance-free options, refillable packaging, and a more sustainable approach to everyday beauty.

#fragrance-free #sensitive-skin-friendly

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Terra Moons Cosmetics

United States · Est. 2018 · Affordable

Terra Moons Cosmetics is an American makeup brand founded in 2018 by Laura Santiago and based in Tampa, Florida. The brand is known for colorful, expressive cosmetics designed for makeup enthusiasts who enjoy experimenting with distinctive shades, finishes, and creative eye looks. As a vegan and cruelty-free beauty brand, Terra Moons appeals to customers looking for animal-friendly makeup alongside bold performance. Handmade production is an important part of the brand’s identity, giving its cosmetics the character of an independent beauty company rather than a large-scale mass-market label. Terra Moons is also a women-owned beauty brand, adding another meaningful dimension to its position within independent American beauty. Its products are accessible enough to sit within the affordable beauty category while still offering specialized formulas for shoppers who want something beyond conventional everyday cosmetics. The brand works well for both everyday beauty experimentation and more artistic makeup styles. Overall, Terra Moons Cosmetics combines affordable beauty, vegan and cruelty-free practices, ethical values, handmade production, women-owned leadership, and locally made American beauty in a colorful, enthusiast-focused makeup brand.

#cruelty-free #handmade

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Phytosurgence

Canada · Est. 2019 · Mid-range

Phytosurgence is a Canadian beauty brand founded in 2019 by Jason Lau and based in Vancouver, British Columbia. The brand creates thoughtfully developed makeup and beauty products with an emphasis on wearable formulas, considered ingredients, and products designed to fit naturally into everyday routines. As a vegan and cruelty-free beauty brand, Phytosurgence appeals to shoppers looking for animal-friendly cosmetics without compromising on performance or creativity. Ethical practices and hand-crafted production are also part of the brand’s identity, giving its products a more personal, independent feel compared with mass-produced beauty lines. Phytosurgence sits within the mid-range beauty category, offering products for customers who want elevated formulas while keeping them practical enough for regular use. Its focus on everyday beauty makes the brand particularly suitable for people who prefer versatile makeup that can move easily between simple daytime looks and more expressive applications. Overall, Phytosurgence is an independent beauty brand combining vegan beauty, cruelty-free values, ethical production, hand-crafted products, and wearable design. Its Vancouver roots and locally made approach further strengthen its identity within modern independent beauty.

#cruelty-free #vegan

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Alamar Cosmetics

United States · Est. 2018 · Mid-range

Alamar Cosmetics is an American beauty brand founded in 2018 by Gabriela Trujillo and based in Miami Lakes, Florida. The makeup brand creates cosmetics designed to fit naturally into modern beauty routines, combining expressive products with options suitable for everyday wear. Positioned within the mid-range beauty category, Alamar Cosmetics offers an accessible balance between everyday makeup and more elevated beauty products. The brand is cruelty-free and incorporates ethical beauty values into its positioning, making it relevant for shoppers who consider animal welfare and responsible practices when choosing cosmetics. Alamar Cosmetics is also a women-owned beauty brand, with Gabriela Trujillo’s leadership forming an important part of its identity. This places the company among independent American beauty brands shaped by female entrepreneurship and a strong connection to their community and customers. Its focus on everyday beauty makes Alamar suitable for customers who want products that can move easily between simple daily routines and more polished makeup looks. Overall, Alamar Cosmetics combines American beauty, mid-range pricing, cruelty-free practices, ethical values, women-owned leadership, and wearable cosmetics in a cohesive modern makeup brand.

#cruelty-free #ethical

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