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List of 550+ Mid-Range Brands – Page 11

Brands 241–264 of 599. Back to page 1 · Browse brands A–Z

599 brands

Yanga Beauty

Nigeria · Affordable

Yanga Beauty is a Nigerian beauty brand founded by Jennifer Uloko. The brand combines vegan and cruelty-free beauty with accessible products intended for everyday routines, giving it a clear position within conscious African beauty. Animal-friendly formulation is one of the strongest parts of Yanga Beauty’s identity. Its vegan and cruelty-free positioning makes the brand relevant to customers who want products aligned with those values without automatically moving into luxury pricing. Ethical beauty also fits naturally into the brand’s profile, helping it stand apart from companies that focus solely on affordability or trend-led product launches. Yanga Beauty sits around the affordable-to-mid-range segment, giving customers access to a more considered beauty experience while keeping products practical enough for regular use. The Nigerian origin adds further character. As locally rooted African beauty brands continue to expand their influence, Yanga Beauty represents a model that combines modern product expectations with ethical and animal-friendly values. Overall, Yanga Beauty is a Nigerian beauty brand for customers looking for vegan beauty, cruelty-free products, ethical positioning, approachable pricing, and cosmetics that can work naturally within everyday routines.

#vegan #cruelty-free

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House of Tara

Nigeria · Est. 1998 · Affordable

House of Tara is a Nigerian beauty brand founded in 1998 by Tara Fela-Durotoye and based in Lagos. With roots stretching back to the late 1990s, the brand carries a level of heritage that distinguishes it from many newer African beauty companies. Its Black-owned and women-owned identity is central to the story. House of Tara represents founder-led Nigerian beauty with a long-standing local presence, making it relevant not only as a cosmetics business but also as part of the wider development of modern African beauty entrepreneurship. Sustainability and ethical beauty are also part of its current positioning. These values sit alongside its everyday beauty focus, helping the brand remain relevant to customers who want products that are practical while still reflecting broader social and environmental considerations. Pricing places the brand around the accessible to mid-range segment, making it easier for customers to engage with a heritage beauty name without the barriers associated with luxury cosmetics. Overall, House of Tara is a Nigerian beauty brand shaped by heritage, Black-owned and women-owned leadership, sustainability, ethical values, and everyday usability. Its longevity is one of its strongest assets, giving the brand a sense of continuity in a beauty market that often changes quickly.

#black-owned #women-owned

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Uncover

Kenya · Est. 2020 · Mid-range

Uncover Skincare is a Kenyan beauty brand founded in 2020 by Sneha Mehta, Jade Oyateru, and Catherine Lee and based in Nairobi. The skincare brand sits within the mid-range beauty category and is designed around practical products that can become part of everyday routines. Dermatologist-tested skincare is one of the clearest parts of its positioning. That adds a more clinical layer to the brand’s identity and makes Uncover relevant for shoppers who want some degree of testing behind the products they use consistently. Its Nairobi base is also important. Uncover represents a newer generation of African beauty brands building products around local consumers while participating in the broader global skincare conversation. The brand’s everyday beauty focus means the products are not positioned solely as occasional treatments or luxury indulgences. Instead, the emphasis is on regular use and building a routine that can realistically be maintained. Sitting in the mid-range segment gives Uncover room to offer a more elevated skincare experience without moving fully into prestige pricing. For customers seeking an African skincare brand with dermatologist-tested products, accessible mid-range positioning, and a strong everyday focus, Uncover provides a modern option rooted in Nairobi and designed around practical beauty habits.

#dermatologist-tested #everyday

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Suki Suki Naturals

South Africa · Est. 2014 · Affordable

Suki Suki Naturals is a South African beauty brand founded in 2014 by Linda Gieskes-Mwamba and based in Johannesburg. The Black-owned and women-owned brand brings together clean beauty, natural ingredients, hand-crafted production, and a strong connection to locally made skincare. Its approach feels distinctly independent. Rather than relying on large-scale manufacturing or a generic global aesthetic, Suki Suki Naturals uses craftsmanship and local production as part of its identity. That gives the brand a closer relationship to its South African roots and to shoppers who prefer smaller founder-led beauty companies. Cruelty-free beauty is another important part of the brand’s positioning, while sustainability adds a broader environmental dimension. These values sit naturally alongside its clean and natural beauty profile. The brand falls around the accessible-to-mid-range segment, giving customers a more considered experience without pushing entirely into luxury pricing. This makes its natural and sustainable approach easier to incorporate into everyday routines. Suki Suki Naturals is especially relevant for shoppers looking for a Black-owned beauty brand that combines clean formulations, natural ingredients, cruelty-free practices, sustainability, women-owned leadership, local craftsmanship, and everyday usability. Its identity is rooted as much in who makes the products and where they come from as in the products themselves.

#black-owned #women-owned

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SKIN functional

South Africa · Est. 2019 · Affordable

SKIN functional is a South African skincare brand founded in 2019 by Shannon Dougall. The brand takes a practical, formulation-conscious approach to beauty, with products positioned around everyday use rather than overly elaborate skincare rituals. Its vegan and cruelty-free identity gives the brand a clear place within animal-friendly beauty. SKIN functional is also fragrance-free and sensitive-skin-friendly, which makes it particularly relevant for customers who prefer formulas that avoid unnecessary sensory additions or who want to be more cautious about irritation. Local production is another part of the brand’s character. Being locally made connects SKIN functional more directly to South African beauty and gives the brand a stronger sense of origin than globally standardized skincare labels. Although its tags position it around the mid-range, the pricing data places it on the affordable side, giving customers access to more considered skincare without the premium usually attached to specialist formulations. The brand is therefore less about luxury storytelling and more about useful, repeatable skincare. SKIN functional suits customers who want vegan beauty, cruelty-free practices, fragrance-free formulas, sensitive-skin-friendly products, and locally made South African skincare that can become part of a straightforward everyday routine.

#vegan #cruelty-free

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Sensatia Botanicals

Indonesia · Est. 2000 · Mid-range

Sensatia Botanicals is an Indonesian beauty brand established in 2000 by Michael Lorenti. With more than two decades in the market, the brand has had time to build a clear identity around clean beauty, natural ingredients, responsible production, and products intended for regular use rather than short-lived trends. Its formulation profile is one of its strongest features. Sensatia Botanicals is associated with cruelty-free beauty and products made without parabens, sulfates, or silicones, giving it a straightforward appeal for ingredient-conscious shoppers. Natural beauty sits at the core of the brand rather than functioning as a secondary label. The brand also has a strong ethical and environmental side. Eco-friendly and sustainable practices, together with locally made production, connect Sensatia Botanicals closely to Indonesia and give its beauty products a more grounded sense of origin. That local production is especially important in distinguishing the brand from global labels that use natural positioning without the same regional connection. Sitting in the mid-range beauty segment, Sensatia Botanicals offers a more considered experience than basic mass-market personal care while remaining practical enough for everyday routines. Its long-standing presence, clean formulation approach, cruelty-free values, and sustainability focus make it a strong option for shoppers looking for natural Indonesian skincare and beauty with a well-established identity.

#clean beauty #natural

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Oasis Skin

Mid-range

Oasis Skin is a beauty brand built around the idea that skincare can be effective without generating unnecessary waste. Its positioning combines natural and plant-based beauty with vegan values, cruelty-free practices, and a strong emphasis on refillable, low-waste consumption. That makes sustainability part of the brand experience rather than a separate marketing message. Refillable packaging and zero-waste thinking are among the clearest elements of the brand’s identity. For customers who are trying to reduce single-use beauty packaging, Oasis Skin offers a more practical route into sustainable beauty. Its eco-friendly approach is supported by locally made and hand-crafted production, giving the brand a smaller-scale, more intentional feel than mass-manufactured skincare. The formulas sit within natural and organic beauty, while the plant-based and vegan positioning makes the brand relevant for shoppers who want products aligned with animal-friendly values. Minimalist beauty is another natural fit: the focus is on simpler routines, thoughtful consumption, and choosing products with a clear purpose rather than building oversized collections. Oasis Skin sits comfortably in the mid-range beauty space. Its appeal is not just the formula itself, but the wider system around it—refills, reduced waste, hand-crafted production, and locally made care. For conscious shoppers, it brings together natural skincare, vegan beauty, sustainability, zero-waste principles, and everyday practicality in one coherent brand.

#vegan #cruelty-free

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TUNEMAKERS

Japan · Est. 2006 · Mid-range

TUNEMAKERS is a Japanese skincare brand established in 2006 and based in Tokyo. Its approach is built around flexibility: rather than asking customers to follow a large, fixed routine, the brand fits naturally into minimalist beauty by focusing on targeted products that can be used according to individual skincare needs. That makes TUNEMAKERS particularly relevant for people who prefer to keep their routines functional and easy to adjust. The brand’s everyday beauty positioning is less about elaborate rituals and more about giving customers practical options that can be added, removed, or combined without turning skincare into a complicated process. Its place in the mid-range beauty segment is also part of the appeal. TUNEMAKERS offers a more refined experience than basic mass-market skincare while remaining more approachable than traditional luxury labels. For customers exploring Japanese beauty, that creates a useful middle ground between affordability and premium positioning. The brand’s longevity also matters. Having been established in 2006, TUNEMAKERS predates many of the newer minimalist skincare brands now competing for attention. Its identity feels less driven by short-lived trends and more by a long-standing focus on simple, adaptable care. For shoppers seeking mid-range Japanese skincare, minimalist routines, and products designed for consistent everyday use, TUNEMAKERS offers a practical and established option.

#minimalist #everyday

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mixsoon

South Korea · Est. 2020 · Mid-range

mixsoon is a Korean skincare brand founded in 2020 by Hwang Joo-up and based in Seoul, South Korea. The beauty brand focuses on natural, ingredient-conscious skincare designed around simplicity and everyday use. Natural beauty is central to mixsoon’s identity, with plant-based and organic ingredients forming an important part of its approach. The brand also fits within clean beauty and emphasizes ethical and sustainable practices. Minimalist beauty is another defining element of mixsoon. Its products are designed to support uncomplicated routines, making the brand relevant for customers who prefer fewer, more purposeful skincare steps. Positioned within the mid-range Korean beauty category, mixsoon balances accessible skincare with a more considered approach to ingredients and sustainability. Overall, mixsoon is a mid-range Korean skincare brand combining natural beauty, plant-based and organic ingredients, ethical values, sustainability, minimalist skincare, and everyday beauty.

#clean beauty #natural

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Pestle & Mortar

Ireland · Est. 2014 · Mid-range

Pestle & Mortar is an Irish skincare brand founded in 2014 by Sonia Deasy and based in Naas, County Kildare. The European beauty brand creates skincare designed around straightforward routines, accessible product use, and a modern approach to everyday skin maintenance. As a vegan and cruelty-free beauty brand, Pestle & Mortar is relevant for shoppers looking for animal-friendly skincare within the mid-range beauty category. Sustainability also plays a role in the brand’s identity, including the use of recycled materials and a more considered approach to packaging and production. Minimalist beauty is another natural fit for Pestle & Mortar. Its products are designed to support uncomplicated routines, making them suitable for customers who prefer fewer, more purposeful skincare steps. The brand also carries a sense of heritage within its broader identity, helping distinguish it from more trend-driven skincare labels. Overall, Pestle & Mortar is a mid-range European skincare brand combining vegan beauty, cruelty-free practices, sustainability, recycled materials, heritage, minimalist skincare, and everyday beauty.

#vegan #cruelty-free

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Disciple London

United Kingdom · Est. 2016 · Mid-range

DISCIPLE London is a UK skincare brand founded in 2016 by Charlotte Ferguson and based in London. The beauty brand focuses on streamlined skincare designed for customers who prefer practical routines and products that can be used consistently in everyday life. As a vegan and cruelty-free beauty brand, DISCIPLE appeals to shoppers looking for animal-friendly skincare. Natural beauty is also part of its positioning, alongside products designed with sensitive skin in mind. Minimalist beauty plays an important role in the brand’s approach. Rather than encouraging overly complicated routines, DISCIPLE focuses on skincare that can be integrated more simply into regular self-care. Its locally made UK identity adds another layer to the brand’s independent positioning, while mid-range pricing keeps the products more accessible than traditional luxury skincare. Overall, DISCIPLE London is a mid-range UK skincare brand combining natural beauty, vegan and cruelty-free practices, sensitive-skin-friendly products, locally made beauty, and a straightforward everyday approach to skincare.

#vegan #cruelty-free

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PSA Skin

Singapore · Mid-range

PSA Skincare is a Singapore-based skincare brand founded by Nicolas Travis. The beauty brand focuses on straightforward, modern skincare designed to fit easily into everyday routines. Positioned within the mid-range beauty category, PSA aims to make more considered skincare approachable without moving fully into luxury pricing. Cruelty-free beauty and ethical beauty are important parts of its positioning, making the brand relevant for shoppers who consider more than just product performance when choosing skincare. Minimalist beauty also plays an important role in PSA’s identity. Its products are designed around practical routines rather than excessive layering, helping customers build skincare habits that are easier to maintain consistently. This combination of simplicity and everyday usability gives PSA a clear place within contemporary skincare. Overall, PSA Skincare is a mid-range beauty brand combining cruelty-free practices, ethical beauty, minimalist skincare, and everyday products for customers who want a streamlined and practical approach to maintaining their skin.

#minimalist #everyday

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Gen See

United States · Est. 2020 · Mid-range

Gen See is an American beauty brand founded in 2020 by Danya Klein and Tamar Yaniv and based in Montebello, New York. The makeup brand focuses on clean, modern cosmetics designed to integrate easily into everyday beauty routines. As a vegan and cruelty-free beauty brand, Gen See appeals to shoppers seeking animal-friendly makeup with a more thoughtful formulation approach. Its products are also associated with fragrance-free, paraben-free, and sulfate-free beauty, reinforcing the brand’s clean beauty positioning. Ethical and sustainable practices are important parts of Gen See’s identity. The use of recycled materials adds another environmental consideration, helping the brand appeal to customers who think about packaging and impact alongside product performance. Positioned within the mid-range beauty category, Gen See offers an elevated but approachable alternative to both mass-market cosmetics and traditional luxury makeup. Overall, Gen See is a mid-range American makeup brand combining clean beauty, vegan and cruelty-free practices, ethical values, sustainable packaging, recycled materials, and everyday cosmetics.

#clean beauty #vegan

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REFY

United Kingdom · Est. 2020 · Mid-range

REFY is a UK beauty brand founded in 2020 by Jess Hunt and Jenna Meek and based in Manchester, England. The makeup brand is built around a streamlined approach to beauty, creating products designed to help customers achieve polished looks without overly complicated routines. REFY is a vegan and cruelty-free beauty brand, making it relevant for shoppers who prioritize animal-friendly cosmetics. Its products are also associated with fragrance-free and paraben-free beauty, supporting a more considered approach to formulation. Minimalist beauty is one of the strongest parts of REFY’s identity. The brand focuses on edited routines and products that work naturally within everyday makeup, rather than encouraging customers to build unnecessarily large collections. Positioned within the mid-range beauty category, REFY balances accessible pricing with a more elevated, modern presentation. Overall, REFY is a mid-range UK makeup brand combining vegan beauty, cruelty-free practices, paraben-free formulas, minimalist beauty, and everyday cosmetics for customers who prefer streamlined, contemporary makeup routines.

#vegan #cruelty-free

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BPerfect Cosmetics

United Kingdom · Est. 2012 · Mid-range

BPerfect Cosmetics is a UK makeup brand founded in 2012 by Brendan McDowell and based in Belfast, Northern Ireland. The beauty brand creates cosmetics designed for customers who enjoy both everyday makeup and more expressive, polished looks. Positioned within the mid-range beauty category, BPerfect offers products that sit between budget cosmetics and premium luxury makeup. This makes the brand accessible to beauty enthusiasts who want a broader product experience without moving into high-end pricing. Cruelty-free beauty is an important part of BPerfect’s identity, while sustainability also plays a role in how the brand approaches modern cosmetics. These values make it relevant for shoppers who consider both product performance and broader beauty practices when choosing a makeup brand. Its everyday beauty positioning means the range can suit regular routines as well as more creative makeup applications. Overall, BPerfect Cosmetics is a mid-range UK beauty brand combining cruelty-free makeup, sustainable beauty values, accessible pricing, and everyday cosmetics for a broad range of beauty customers.

#cruelty-free #sustainable

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Sugarpill

United States · Est. 2010 · Affordable

Sugarpill is an American makeup brand founded in 2010 by Amy Doan and based in Berkeley, California. The beauty brand has built its identity around expressive color cosmetics and products designed for customers who see makeup as a form of creativity and personal expression. Cruelty-free beauty is central to Sugarpill’s positioning, making the brand relevant for shoppers who want colorful cosmetics developed without animal testing. Ethical considerations are also part of its identity, supporting a more conscious approach to independent makeup. Sugarpill is connected to locally made American beauty, giving the brand a stronger sense of independent production compared with large multinational cosmetics companies. Its mid-range positioning places it between affordable mass-market makeup and traditional luxury beauty. The brand is particularly suited to makeup enthusiasts who enjoy bold shades and statement looks rather than relying only on neutral everyday cosmetics. Overall, Sugarpill is a mid-range American makeup brand combining cruelty-free beauty, ethical practices, locally made cosmetics, creative color, and a distinctive independent identity.

#cruelty-free #ethical

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Necromancy Cosmetica

United States · Est. 2015 · Mid-range

Necromancy Cosmetica is an American makeup brand founded in 2015 by Desiree Rodríguez and Salvador Pérez and based in San Juan, Puerto Rico. The beauty brand is known for an alternative approach to cosmetics, combining artistic presentation with products created for customers who enjoy distinctive and unconventional makeup. As a vegan and cruelty-free beauty brand, Necromancy Cosmetica aligns with shoppers looking for animal-friendly cosmetics. Ethical and sustainable practices are also part of its positioning, alongside an eco-friendly approach that gives the brand a more conscious identity within independent beauty. Its hand-crafted and locally made production further differentiates Necromancy Cosmetica from large-scale makeup companies. These qualities support its mid-range beauty positioning, where customers are paying for more specialized products and independent craftsmanship rather than mass-market production. Overall, Necromancy Cosmetica is a Puerto Rico-based American makeup brand combining vegan beauty, cruelty-free standards, ethical practices, sustainability, eco-friendly values, hand-crafted production, and locally made cosmetics with a distinctive creative identity.

#vegan #cruelty-free

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Arami Essentials

Nigeria · Est. 2016 · Affordable

Arami Essentials is a Nigerian skincare and beauty brand founded in 2016 by Ore Runsewe and based in Lagos. The Black-owned beauty brand draws on African beauty traditions while creating practical products designed for modern skincare and personal care routines. Natural beauty is central to Arami Essentials, with products developed around carefully selected ingredients and a non-toxic approach to formulation. The brand is cruelty-free and avoids parabens, sulfates, and silicones, making it relevant for ingredient-conscious shoppers. Sustainability also plays an important role in the brand’s identity. Arami Essentials incorporates refillable and recycled elements, locally made production, and more thoughtful packaging choices into its broader approach. Its hand-crafted character and connection to heritage beauty give the brand a distinct sense of place, while its minimalist philosophy keeps products suitable for straightforward everyday routines. Overall, Arami Essentials is a Nigerian beauty brand combining natural skincare, cruelty-free practices, paraben-free and sulfate-free formulas, sustainable beauty, refillable packaging, locally made craftsmanship, African heritage, and minimalist everyday care.

#black-owned #natural

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Sallve

Brazil · Est. 2019 · Affordable

Sallve is a Brazilian skincare brand founded in 2019 by Julia Petit, Daniel Wjuniski, Juliana Shor, and Marcia Netto and based in São Paulo. The beauty brand creates approachable skincare designed around practical products that can fit easily into everyday routines. Sallve is a vegan and cruelty-free skincare brand, making it relevant for customers looking for animal-friendly beauty within the contemporary Brazilian market. Its formulas are also associated with paraben-free and sulfate-free beauty, giving the brand additional appeal to ingredient-conscious shoppers. Eco-friendly thinking forms part of Sallve’s wider approach, complementing its emphasis on straightforward skincare and products intended for regular use. The brand’s accessible positioning helps bring modern skincare concepts to a broad audience without making routines feel overly complicated. This everyday focus gives Sallve a practical identity within the growing Latin American beauty market. Overall, Sallve is a Brazilian skincare brand combining vegan beauty, cruelty-free practices, paraben-free and sulfate-free formulas, eco-friendly values, accessible products, and everyday skincare designed for modern beauty routines.

#vegan #cruelty-free

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Fluff

Australia · Est. 2017 · Luxury

Fluff is an Australian beauty brand founded in 2017 by Erika Geraerts and based in Melbourne, Victoria. The brand approaches beauty through simplicity, conscious consumption, and products designed to become part of relaxed everyday routines. As a vegan and cruelty-free beauty brand, Fluff appeals to shoppers looking for animal-friendly cosmetics and skincare with a more considered philosophy. Natural and plant-based ingredients are also central to its identity, alongside influences from Ayurvedic beauty and holistic self-care. Sustainability is one of Fluff’s strongest defining features. The brand incorporates refillable products, plastic-free concepts, and more mindful packaging choices, encouraging customers to buy less and use products more intentionally. Minimalist beauty is closely connected to this approach. Rather than promoting large routines, Fluff focuses on versatile products and a simplified relationship with beauty. Overall, Fluff is an Australian beauty brand combining vegan beauty, cruelty-free standards, natural and plant-based ingredients, sustainable packaging, refillable products, Ayurvedic influences, and minimalist everyday beauty for customers seeking a more conscious approach to cosmetics.

#ayurvedic #vegan

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Sioris

South Korea · Mid-range

Sioris is a Korean skincare brand based in Seoul, South Korea and founded by Isaac Han. The beauty brand focuses on gentle, thoughtfully formulated skincare built around natural ingredients and a clean, uncomplicated approach to daily routines. Sioris fits naturally within clean and natural beauty, using organic-inspired ingredients and an eco-conscious philosophy as important parts of its identity. The brand is cruelty-free and places strong emphasis on skincare that can work comfortably for sensitive skin. Minimalist beauty is another defining element of Sioris. Its products are designed to support straightforward routines without unnecessary complexity, making the brand particularly relevant for customers who prefer practical, gentle skincare for everyday use. Sustainability and eco-friendly practices also influence the brand’s overall approach, helping Sioris appeal to shoppers who consider environmental impact alongside formulation quality. Positioned within the mid-range Korean beauty category, Sioris offers a balance between accessible skincare and more considered ingredients. Overall, it is a clean Korean skincare brand centered on natural beauty, cruelty-free practices, sensitive-skin-friendly formulas, sustainability, and minimalist everyday skincare.

#clean beauty #cruelty-free

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Oden’s Eye

Sweden · Mid-range

Oden’s Eye is a European makeup brand based in Solna, Stockholm County, Sweden. The beauty brand is known for creative color cosmetics and visually distinctive makeup collections aimed at customers who enjoy expressive shades, detailed themes, and artistic eye looks. Cruelty-free beauty is an important part of Oden’s Eye’s positioning, making the brand relevant for shoppers who want cosmetics developed without animal testing. Its products sit within the mid-range beauty category, offering more specialized and creative makeup while remaining below traditional luxury pricing. The brand has developed a recognizable identity through imaginative product presentation and makeup designed for experimentation. Rather than focusing only on neutral everyday basics, Oden’s Eye appeals strongly to beauty enthusiasts interested in color, texture, and more decorative makeup styles. Its European beauty positioning also differentiates it from many US-based independent makeup brands, bringing a Scandinavian identity to the wider international color cosmetics market. Overall, Oden’s Eye is a mid-range European makeup brand for customers looking for cruelty-free beauty, creative cosmetics, and distinctive products that support expressive makeup styles.

#cruelty-free #mid-range

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Emi Jay

United States · Est. 2009 · Mid-range

Emi Jay is an American beauty brand founded in 2009 by Emily Matson and Julianne Goldmark and based in Los Angeles, California. The brand is best known for hair accessories and beauty essentials designed to make everyday styling feel polished, playful, and easy to wear. Cruelty-free beauty and sustainability are important parts of Emi Jay’s positioning. The brand incorporates biodegradable materials, upcycled elements, and hand-crafted production into parts of its range, helping give its products a more considered approach compared with conventional mass-produced accessories. Emi Jay also has a strong connection to locally made beauty, with its Los Angeles roots influencing both its identity and production. This local focus works naturally alongside the brand’s emphasis on creativity, styling, and practical products designed for regular use. Positioned within the mid-range beauty category, Emi Jay sits between affordable everyday accessories and more premium designer hair products. Its products are designed to be functional while still feeling distinctive and fashion-conscious. Overall, Emi Jay is a Los Angeles beauty brand combining cruelty-free values, sustainable practices, locally made products, upcycled materials, and everyday beauty with a recognizable modern aesthetic.

#biodegradable #cruelty-free

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54 Thrones

United States · Est. 2016 · Mid-range

54 Thrones is an American beauty brand founded in 2016 by Christina Funke Tegbe and based in Houston, Texas. The Black-owned and women-owned beauty brand draws inspiration from African beauty traditions, ingredients, and rituals, creating skincare and body care that connect modern beauty with heritage. The brand fits naturally within clean and natural beauty, using plant-based and organic ingredients as part of its approach. Ethical sourcing and sustainability are also central to 54 Thrones, reflecting the brand’s emphasis on responsible relationships with ingredients, communities, and traditional beauty practices. Hand-crafted elements further reinforce the brand’s connection to heritage beauty and independent production. Rather than treating African ingredients simply as trends, 54 Thrones builds its identity around their cultural context and long-standing use within beauty and self-care. Positioned within the mid-range beauty category, the brand offers an accessible way to explore elevated natural skincare while maintaining a strong focus on everyday beauty. Overall, 54 Thrones combines Black-owned beauty, women-owned leadership, clean beauty, natural and organic ingredients, ethical sourcing, sustainability, heritage, and plant-based skincare in a distinctive American beauty brand.

#black-owned #women-owned

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