Location

Lagos, Nigeria

Founded

1998

Price range

₦2,520 – ₦25,000

Shipping

Worldwide

Catalogue

22 products

House of Tara Beauty Brand Logo

House of Tara

Independent brand — verified
About

House of Tara is a Nigerian beauty brand founded in 1998 by Tara Fela-Durotoye and based in Lagos. With roots stretching back to the late 1990s, the brand carries a level of heritage that distinguishes it from many newer African beauty companies. Its Black-owned and women-owned identity is central to the story. House of Tara represents founder-led Nigerian beauty with a long-standing local presence, making it relevant not only as a cosmetics business but also as part of the wider development of modern African beauty entrepreneurship. Sustainability and ethical beauty are also part of its current positioning. These values sit alongside its everyday beauty focus, helping the brand remain relevant to customers who want products that are practical while still reflecting broader social and environmental considerations. Pricing places the brand around the accessible to mid-range segment, making it easier for customers to engage with a heritage beauty name without the barriers associated with luxury cosmetics. Overall, House of Tara is a Nigerian beauty brand shaped by heritage, Black-owned and women-owned leadership, sustainability, ethical values, and everyday usability. Its longevity is one of its strongest assets, giving the brand a sense of continuity in a beauty market that often changes quickly.

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Brand Details

Not disclosed
Last reviewed
Oct 2026
Independent brand
Verified
T
Tara Fela-Durotoye

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Frequently asked questions

What kind of makeup does House of Tara sell?
House of Tara sells complexion, lip and eye makeup, including foundation, powder, lip pencils and setting spray. It also runs beauty studios and makeup training.
Who founded House of Tara?
Tara Fela-Durotoye founded House of Tara in Nigeria in 1998.
Does House of Tara make foundation for different skin tones?
Yes. The brand says it develops makeup for diverse skin tones, and its store lists full-coverage foundation and other complexion products.
Does House of Tara sell lipstick and lip pencils?
Yes. Its online shop lists lip products including Afia Lip Pencil and Inyanga Lipstick.
How much does House of Tara makeup cost?
Its shop listed Afia Lip Pencil at ₦3,120 and Tara Setting Spray at ₦8,600. Prices vary by product and may change.
Does House of Tara have a makeup school?
Yes. House of Tara offers professional makeup courses in addition to selling beauty products and operating studios.
Where can I buy House of Tara in Lagos?
You can shop through its website or visit a listed Lagos studio. Its current locations page includes studios in Lekki, Ikeja, Surulere and Amuwo Odofin.

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