
Sejauh Mata Memandang
Indonesia · Est. 2014 · Mid-range
Sejauh Mata Memandang is a sustainable Indonesian textile and clothing label for women, men and kids, founded in Jakarta in 2014 by Chitra Subyakto. Subyakto began her career in 2001 as a stylist and writer at CosmoGirl! Indonesia and went on to design costumes for more than 25 films, winning Best Costume Design at the 2016 Indonesian Film Festival for Athirah. Her love of Indonesian textiles and culture led her to start the label. The brand makes kebaya, shirts, tops, dresses, wrap skirts, pants, outerwear, shawls and kain, plus bags, hair accessories, home decor and upcycled goods. Everything is made in Indonesia with local artisans using batik cap, hand-screen printing, handweaving and embroidery. Sejauh Mata Memandang follows the principles of circularity, designing each piece to be reusable, repairable, biodegradable and recyclable, and working with cotton, Tencel and recycled fabrics while upcycling leftover textiles. The label is a certified B Corporation and has collaborated with artists such as Eko Nugroho. To mark its tenth anniversary in 2024, it launched Studio Sejauh, a collaborative space connecting farmers, artisans, small businesses and communities to build Indonesia's textile sovereignty.





















