
Susa Musa
UK · Est. 2020 · Mid-range
A London fashion brand founded in 2020 by Persian-British designer Asal Tehrani, born from a Depop vintage store and shaped by her Iranian heritage, the spirit of Persian women dressing fearlessly for themselves, and a deep love of 1990s and early 2000s silhouettes. Susamusa creates dresses, tops, skirts, sets, and separates made to order and in limited runs using vintage, deadstock, and responsibly sourced fabrics from London suppliers, with minimal waste in the cutting process and no trend-driven overproduction. Stocked at Liberty London and worn by Bella Hadid and Kendall Jenner, the brand has built a devoted Gen-Z following for its slinky, confident, quietly Persian aesthetic.






















