
Meanswhile
Japan · Est. 2014 · Mid-range
is a Japanese designer clothing brand founded in Autumn/Winter 2014 by Naohiro Fujisaki, who developed the label after years working in production management at fashion companies while designing a backpack — the brand's now-iconic Outside bag — that took three years to complete and convinced him he had something worth building a brand around. Guided by the concept of "clothes as a tool," Fujisaki designs functional menswear that treats garments as objects in active service of the wearer's life rather than costumes for display. The brand won the Tokyo New Designer Fashion Grand Prix in 2016 and the Tokyo Fashion Award for 2020, and has earned international recognition for its rigorous approach to functional, technical design.





















