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The Blender
China · Est. 2018 · Affordable
THE BLENDER is an affordable designer lingerie and bodywear label for women, founded in Shanghai in 2018. The name reflects the idea of blending colour, architecture, art and modern culture, and the brand explores the relationship between clothing and the body as coexistence rather than control. Designer and COO Bridget Gao studied architecture at Tongji University and worked in luxury fashion before bringing architectural thinking to lingerie design.
The range includes wire-free bras, underwear, bodysuits, camisoles, lounge tops, dresses, pants and swimwear for everyday comfort and layering. Pieces are made in China, with seamless knitting central to their soft, stretchy construction, and collections have drawn on films such as Pulp Fiction and The Fifth Element.
Its GREEEN line uses recycled Tactel ecomade yarn, made with recycled textile waste, and seamless knitting helps reduce fabric waste during production.
THE BLENDER won first place at the 2019 Young Label Award, a competition for emerging lingerie designers, and is stocked by the Tokyo lingerie boutique feast.
Mai Petit
Colombia · Est. 2017 · Affordable
Mai Petit is a minimalist Colombian lingerie label for women, founded in Medellín in 2017. Known simply as MAI, the brand believes in lingerie that celebrates the body instead of trying to reshape or restrain it. Each design focuses on the smallest details, avoids unnecessary embellishment and aims to deliver pure comfort and confidence.
The collection includes bras, briefs, thongs, bodysuits, tops, trousers and swimwear, with collections such as Crystal, Lulu and Misha in prints like Rosita, Cherry Leopardo and Jardín. Every garment is designed and manufactured in Medellín, Colombia, using comfortable, high-quality fabrics and materials sourced from around the world.
The brand designs and crafts its everyday lingerie with integrity, so pieces last and do not become obsolete, and it commits to taking social and environmental responsibility throughout its process.
Mai Petit runs its own boutique in Medellín and sells its lingerie and swimwear internationally through its online store.
Love And Swans
Turkey · Est. 2020 · Mid-range
Love & Swans is a luxury designer lingerie label for women based in Istanbul, founded in 2020 by Maria Lebedeva and Ivan. Maria left a finance career at PwC in 2019 after realising lingerie was her true passion, and Ivan, her husband and the brand's chief designer, sketches every collection. The name nods to Maria's surname, Lebedeva, meaning swan, and the label creates collectible lingerie built around conceptual beaded embroidery.
Each set uses European mesh, Soft Touch elastic, Japanese glass beads and natural pearls, with OEKO-TEX certified Gunold embroidery thread and a pure cotton gusset. Collections tell stories inspired by Japanese legends, Latin American myths and the constellations, and the brand moved its headquarters from Armenia to Istanbul in 2022.
Pieces are handmade in a small workshop by a team that is 95% female, with embroidery backed by a second layer of fabric so the beads never touch the skin. The brand produces small batches, offers custom and bespoke orders, and uses plastic-free, FSC paper packaging.
Love & Swans exhibited at two CURVE trade shows in the United States in 2022 and has been featured by Esty Lingerie and The Voice.
