Chillax
Turkey · Est. 2014 · Affordable
Chillax is a sustainable, handmade Turkish clothing label for women, founded in Istanbul in 2014 by Figen Ceken Bayraktar and Guvenc Bayraktar. A family business, the brand takes its name from chill and relax, reflecting its philosophy of enjoying every moment while feeling comfortable physically and mentally. It was born from a love of natural fabrics, an appreciation for handcraft and a desire to act with an environmentally conscious approach, believing women should not have to choose between fashion and the future. The collection centres on everyday resort wear, including kimonos, kaftans, maxi dresses, matching sets, tops and trousers, alongside crochet pieces, hats and bags. Clothing is made in Turkey, with every cut, stitch and fastening done by hand in limited editions. Chillax prefers deadstock fabrics such as cotton, viscose and linen, giving pre-existing fabric a new life. Tailors place patterns to minimise waste, and leftover fabric is upcycled into scrunchies, tops and shorts. A local workshop supports women collaborators in home-based production, and packaging is made from recyclable materials. Chillax sells its slow fashion pieces through its own online store and ships worldwide from Istanbul.
