
Madder A London-based fashion brand founded in 2020 by Emma Hill in Camden, championing sustainability without sacrificing personality or fun. Damson Madder creates dresses, knitwear, denim, and accessories featuring bold prints, frilly collars, and a distinctly playful kitsch aesthetic rooted in sustainability, with at least 50% of each garment made from organic, recycled, or responsibly sourced materials. Their leopard cargo jeans went viral on TikTok, cementing the brand as a cult favourite for women who want clothes that are both eco-conscious and genuinely expressive, standing adjacent to Ganni and Stine Goya in the bold, conscious European fashion space.
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