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List of 250+ Minimalist Brands – Page 3

Brands 49–72 of 293. Back to page 1 · Browse brands A–Z

293 brands

Lilla P

USA · Est. 1998 · Mid-range

Lilla P is an American minimalist womenswear label, founded in New York in 1998 by Pauline Nakios. The Charleston native started the line in pursuit of "the perfect t-shirt", and it has since grown into a full collection of sophisticated staples and elevated basics. Each season the brand returns to its ethos of rethinking the classics, with clean lines, quality fabrics and an impeccable fit as its hallmarks, and a belief that luxury and comfort can coexist in everyday clothes. The range is built on tees and tops, from vintage-wash tees and V-necks to sleeveless and collared styles, many in soft Peruvian cotton. It also includes cable-knit and rib henley sweaters, midi and maxi dresses, pleated and wide-leg pants, skirts, shorts and jackets such as the Double Breasted Short Trench. According to WWD, Lilla P's sweaters are made in China, its cut-and-sew pieces in Peru and its wovens in India. The collection takes its design inspiration from New York City. Lilla P is an independent, family-run brand that Nakios runs with her husband and business partner, Thomas Nakios, and it sells online and through stockists.

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Uhana Design

Finland · Est. 2012 · Mid-range

Uhana Design is a sustainable, minimalist designer label for women, founded in Tampere in 2012 by Hanna Virkamäki and Mira Vanttaja. The Finnish brand combines clean, timeless shapes with dreamy prints and empowering messages, built around the idea that women should never make themselves smaller. Its aim is to create high-quality pieces that last long enough to become the vintage of the future. The range includes oversize slogan tees and sweatshirts, shirts, blouses, trousers and dresses. Signature pieces include the Basic Needs Oversize T-shirt, the Girl Gang Oversize T-shirt, the Better World Oversize Sweatshirt, the Aeris Shirt, the Cosmos Blouse and the Enchanter Pants. Clothing is made mainly in Estonia, Portugal and India, and from the start every Uhana product has been made with respect for human rights and the environment at each stage of the supply chain. The label works with materials such as linen, silk, merino wool and Tencel, and it continues to develop a long-term responsibility plan. Uhana Design remains independent and is run by its two co-founders.

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Linenfox

Lithuania · Est. 2014 · Mid-range

Linenfox is a European linen clothing label for women, founded in Kaunas in 2014 by Ingrida Margelė. She started the brand to make linen clothing that is comfortable, timeless and good for both city life and the garden, and runs it with her husband, Airidas Margelis. The approach is slow fashion: long-lasting pieces that soften with every wear. The collection covers linen dresses, tops, shirts, trousers, skirts, jumpsuits and jackets, with newer lines for men and kids and linen for the home. Every garment is made to order in Lithuania, designed and handcrafted by the brand's own team in its Kaunas studio, and customers can request custom lengths or colours on many styles. Linenfox works only with OEKO-TEX Standard 100 certified, toxin-free linen and follows fair trade principles. Its fabric goes through colour development, weaving, dyeing, softening and hand inspection of every metre before it is cut, and much of the sewing and shaping is done by hand. The label sells worldwide through its own site. After twelve years of making linen clothing for women, Linenfox has launched its first linen collection for men.

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Hakea

Australia · Est. 2016 · Mid-range

Hakea is an Australian swimwear and surfwear label for women, started in 2016 by Casey Eastwell and based in Byron Bay. Eastwell left a graphic design job to start the brand after searching for minimal yet interesting swimwear that fit well, stayed put in the surf and suited her style. Hakea merges the laid-back feeling of surf culture with clean lines, and it is named after an Australian native plant known for its diversity and resilience. The label makes versatile one-pieces such as the Terrain and Halter, long-sleeve surf suits like the Cosmos, rashguards like the Aire Turtle Neck and bikinis such as the Voyage and Santiago. It also makes linen dresses, Holiday crossbody bags, belts and linen beach blankets. Hakea is designed in Australia, and its swimwear has been sewn by a small production team in Bali, Indonesia. The swimwear uses ECONYL and REPREVE recycled nylon, while the apparel uses deadstock fabrics and natural fibres such as linen, silk and organic cotton. The brand favours small, thoughtfully timed collections and seasonless designs. Hakea is an independent, female-founded brand led by Eastwell as creative director, with a Byron Bay showroom called Sunup Space.

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Mijeong Park

USA · Est. 2015 · Mid-range

Mijeong Park is a minimalist designer label for women, founded in Los Angeles in 2015 by Korean-American designer Mijeong Park. Born in Tongyeong, a coastal town in southern Korea, she grew up watching her father, a master craftsman of najeonchilgi, traditional lacquerware inlaid with mother-of-pearl, which gave her a deep appreciation for craftsmanship and refined detail. She studied fashion design and art history and worked as a designer for several Korean brands before moving to Los Angeles, where a trip in the summer of 2015 inspired her to launch her own label. Designed in the city, the collections pair neutral palettes with modern silhouettes for true California comfort. The range includes coats such as the Handmade Long Wool Coat and Wool Blend Long Trench, shirts like the Crinkled Oversized Shirt and Oversized Satin Shirt, the Cashmere Blend Polo Sweater, pants, skirts and ribbed T-shirts. Pieces are made in South Korea in fabrics such as wool, alpaca and cashmere blends, cotton and satin, chosen to be comfortable and durable. Mijeong Park was a finalist in Lane Crawford's 2018 Creative Call Out in Los Angeles, and the label is stocked by retailers including Lane Crawford.

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Parentezi

USA · Est. 2024 · Mid-range

Parentezi is a minimalist American luxury designer clothing label for women, founded in Miami in 2024 by Cheryl Herger. Herger, who also founded and creatively directs the Miami womenswear label Nonchalant, has navigated the fashion world for most of her life and created Parentezi as an essentials line to bring more joy, practicality and ease to getting dressed. The brand presents itself as a road map and set of building blocks for the perfect elegant wardrobe. The collection covers trousers, jeans, blazers, blazer dresses, shirts, tops, sweaters, dresses and skirts, designed as everyday essentials that pair easily with trendier pieces. Clothing is made in China, using materials such as linen, viscose, silk, wool and cashmere. Its signatures come from Herger's own personal uniform: the perfect black trouser in cigarette or pleated cuts, classic and novelty white poplin shirts, the indispensable blazer or blazer dress for modern evening wear, and cashmere knits that work as layering staples across seasons. Parentezi focuses on looks that are travel and business-trip friendly, helping women build an individual, practical wardrobe without sacrificing elegance.

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Amomento

South Korea · Est. 2016 · Luxury

Amomento is a minimalist designer clothing label for women and men, founded in Seoul in 2016 by designer MK Lee. The label presents timeless classics through restrained designs and architecturally reinterpreted silhouettes, and each collection starts from the designer's personal emotions and moments of experience, reflected in its motto: "We do not remember days. We remember moments." The collection covers cashmere knitwear such as crewnecks, vests and beanies, along with tops, trousers, skirts, dresses and outerwear including a lambskin leather blouson. It also makes shoes, bags such as the Cubo bag, scarves and gloves. Clothing is made mainly in South Korea, with some pieces made in China. Amomento focuses on in-house textile development and sophisticated details, aiming to make garments that are comfortable to wear while expressing its own aesthetic. It works with natural materials such as cashmere, wool and silk, alongside lambskin leather, in a quiet palette suited to everyday dressing, and sees fashion as a means of meaningful self-expression rather than following trends. The brand is run by its Seoul company, Studio AMT, and sells through its own stores, an EU web store with worldwide shipping and international stockists.

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Boheme Goods

Canada · Est. 2020 · Mid-range

Boheme Goods is a Canadian minimalist label for women, founded in Maple Ridge in 2020 by Sarah Shabacon. Shabacon started the brand, which also styles itself Bohème, after several years of selling curated vintage collections. It describes itself as an independent Canadian design studio, and its tagline is "for all our bodies", reflecting its relaxed, minimal approach to everyday essentials. The range includes tees, knits, skirts, trousers, dresses and outerwear, plus accessories like scarves, caps and bags. Its knits include the V Neck Cardi, Fisherman Knit, Dad Knit and Asymmetric Cashmere Knit, alongside The 71 Tee, The Short, The Culotte, The Ruffle Maxi Dress, The Wool Wrap Coat and The Puffer Jacket. Some styles come with a Custom Length option, and the studio still sells some curated vintage lots. Boheme Goods is designed in Canada and made by trusted partners in both China and Canada. The brand is committed to giving back, supporting other small and local businesses in its manufacturing and in where it spends and donates its own profits. Boheme Goods is an independent design studio run by its founder, and it sells online.

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Mai Petit

Colombia · Est. 2017 · Affordable

Mai Petit is a minimalist Colombian lingerie label for women, founded in Medellín in 2017. Known simply as MAI, the brand believes in lingerie that celebrates the body instead of trying to reshape or restrain it. Each design focuses on the smallest details, avoids unnecessary embellishment and aims to deliver pure comfort and confidence. The collection includes bras, briefs, thongs, bodysuits, tops, trousers and swimwear, with collections such as Crystal, Lulu and Misha in prints like Rosita, Cherry Leopardo and Jardín. Every garment is designed and manufactured in Medellín, Colombia, using comfortable, high-quality fabrics and materials sourced from around the world. The brand designs and crafts its everyday lingerie with integrity, so pieces last and do not become obsolete, and it commits to taking social and environmental responsibility throughout its process. Mai Petit runs its own boutique in Medellín and sells its lingerie and swimwear internationally through its online store.

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ES Made by Me

USA · Est. 2013 · Mid-range

ES Made by Me is a minimalist American clothing and sewing label from designer Elizabeth (Liz) Pape, who founded Elizabeth Suzann in Nashville in 2013. Pape began by sewing clothes in her spare bedroom and selling them on Etsy, and Elizabeth Suzann became known for slow-fashion wardrobe staples made to order in small batches. After closing its Nashville production in April 2020, Pape relaunched the business as a small studio, now called ES Made by Me. Its mission is to make clothing that feels like home, and it invites customers to engage with how clothing is made, whether they buy a finished garment or sew it themselves. The shop sells made-to-order and ready-to-ship clothing such as the Florence Pant, Georgia Midi, Andy Trouser, Linn Tee and Clyde Trench, along with digital sewing patterns of those signature styles, linen, silk and organic cotton fabric, and live and on-demand sewing workshops. Pape designs, patterns and samples every garment in her home studio, and each piece is cut and sewn by a small, woman-owned partner factory or a local contractor. The brand works with natural fibres and aims to become a zero-waste studio.

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Bevza

Ukraine · Est. 2006 · Luxury

Bevza is a minimalist European designer clothing label for women, founded in Kyiv in 2006 by Ukrainian designer Svitlana Bevza. Launching her own label had been Bevza's dream since childhood, even though she was told it was impossible in post-Soviet Ukraine, and the brand is now one of the country's most internationally recognised. It is known for sculptural silhouettes and precise tailoring, rendered mostly in white, across dresses, coats, jackets, skirts, trousers, knitwear, bodysuits and swimwear. Its Spikelet jewellery, launched in 2018 and inspired by ears of wheat, has become a symbol of Ukrainian identity. Collections are made in Ukraine with skilled Kyiv tailors. Ukrainian symbolism is the brand's emotional core. Its atelier operates on a zero-waste production cycle, reworking offcuts alongside recycled materials and flea-market fabrics, and natural fabrics such as silk, wool and leather are chosen to last for years. Bevza was the first Ukrainian brand to reach the Vogue Talents finals in Milan in 2014, won Designer of the Year at the 2018 Elle Style Awards in Ukraine and shows at New York Fashion Week. Svitlana Bevza was the first Ukrainian designer to attend the Met Gala.

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Attire The Studio

Germany · Est. 2019 · Luxury

Attire The Studio is a German sustainable designer label for women, founded in Moorrege, near Hamburg, in 2019 by influencer Xenia Adonts. After years of fashion weeks and campaigns, she wanted to do something more meaningful in fashion, and after watching The True Cost she turned down a lucrative capsule deal to build her own honest, transparent brand. Its elevated, versatile wardrobe staples aim to be modern, minimalist and wearable without compromising on quality or design. The range includes knit sweaters, blazers such as the Everyday Blazer, coats like the Izmir Long Coat, knit and silk dresses, tops, camisoles, shirts, shorts, trousers and jumpsuits, plus wool beanies. Most pieces are made in Italy, with some produced in Portugal and Romania, using wool, silk, linen and organic cotton. The label works with mills in Italy and Portugal and discloses the origin of its yarn; its coats use wool from a small sheep farm and mill in Portugal. Attire The Studio remains independent and is led by its founder, who openly shares the challenges of building an ethical brand.

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April Meets October

USA · Mid-range

April Meets October is a minimalist designer clothing label for women, founded in Los Angeles by designer Nari Yoo. The brand was built on the idea of creating luxurious yet approachable clothing in a modern way, guided by its motto of finding beauty in the most basic things, with a design studio in Los Angeles. The collection centres on easy, mostly one-size dresses, robes, tops, blouses, pants, jumpsuits and cardigans, many named after months of the year, such as the April Dress, October Dress, September Robe and November Pants, alongside the California Dress and its STUDIO Collection. It also offers kidswear, jewellery, bags and home goods. Most clothing is made in Los Angeles, with some pieces made in South Korea. The label mainly uses natural fibres such as cotton gauze and linen, and garment-washes many pieces so they keep their shape after washing. Its simple, relaxed silhouettes are inspired by California and designed for everyday wear, and the brand encourages customers to shop small and shop local.

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Solace London

UK · Est. 2013 · Luxury

Solace London is a British designer label for women, founded in London in 2013 by Laura Taylor and Ryan Holliday-Stevens. Longtime friends and collaborators, the pair bring together backgrounds in design, production, retail, marketing and creative direction. They describe their aesthetic as "Bold, confident, refined. Modern futurism balanced with timeless minimalism." The label is best known for body-sculpting dresses with graphic lines and precision cuts. The range spans maxi, midi and mini dresses, plus bridal and modest styles. Pieces are designed in London and made in China, and signature styles include The Newman Maxi Dress, The Lang Maxi Dress, The Olivia Maxi Dress, The Edison Midi Dress and The Bessette Mini Dress. Fabrication and technique drive the design process. Dresses are built from structured stretch fabrics such as knit crepe and are often fully lined to sculpt the body, aiming to blur the line between statement-making and wearability. Solace London remains independently run by its two co-founders and ships its collections to customers internationally.

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Norwegian Rain

Norway · Est. 2008 · Luxury

Norwegian Rain is a sustainable European designer clothing label for men and women, founded in Bergen in 2008 by Alexander Helle and T-Michael. Helle, a business graduate born and raised in Bergen, where it rains two days out of three, came up with the idea of merging tradition, technology and style during a stay in Milan. Ghanaian-born tailor T-Michael, who had run his own eponymous label for years, joined as co-owner and head designer, and the pair set out to make raincoats that perform in harsh weather while looking tailored. The collection centres on 100% waterproof, breathable raincoats for men and women, such as the Raincho, Harmattan, Rive Gauche Redux, Walker and Hokkaido styles, plus waterproof caps, bucket hats, totes and suit bags. Coats are made in Poland. Its technical fabrics, sourced in Japan since its first collection in 2009, are 70–100% recycled polyester, mostly Bluesign certified and all Oeko-Tex certified. The brand also moved to a largely made-to-order model with an in-store ordering app. Norwegian Rain won the Oslo Runway Tribute Award in 2024, and its founders received DOGA's Jacob Award the same year. It has flagship stores in Bergen, Oslo, Paris and Tokyo.

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Baserange

Denmark · Est. 2012 · Affordable

Baserange is a Franco-Danish designer label for women, founded in 2012 by Blandine de Verdelhan and Marie-Louise Mogensen and based between Toulouse and Copenhagen. Mogensen leads design from Copenhagen, while de Verdelhan runs the business side from near Toulouse. The brand began as a minimal line of underwear for women and has evolved into a broader, minimal and ageless collection designed for everyday wear. Its underwear includes wire-free bras and underpants, and the wider range covers tees, shirts, knitwear, dresses, pants, coats and socks. Pieces include the Pama tee and long-sleeve Speck, Cable and Navalo pants, Slip, Moy and Rene dresses, Soar and Calla knits, Bent and Carte shirts and the Clavo Coat. Baserange makes most of its pieces in Portugal and France, with some made in Denmark, in close collaboration with its production communities. The health of bodies and environments shapes its design process, from sourcing natural and recycled fibres to the repair and afterlife of each product, and it offers a repair programme. Baserange is independent and led by its co-founders. It has stores in cities including Copenhagen, Tokyo and Melbourne and stockists in over 40 countries.

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Bouguessa

UAE · Est. 2014 · Luxury

Bouguessa is an Emirati designer, modest luxury clothing label for women, founded in Dubai in 2014 by Faiza Bouguessa. The French-Algerian designer created a contemporary ready-to-wear label offering a minimalist wardrobe of clean cuts and impeccable details for strong, sophisticated women. Merging global trends and contemporary classics inspired by art, architecture and modern design, its signature silhouettes rely on modern cuts, bold lines and geometric precision. The range includes abayas, long blazers, trousers, dresses, skirts, tops and shirts, plus some kids' pieces, organised into The Iconic Line, The Signature Line and The Essentials Line. Signature pieces include the Alison Long Blazer, the City Long Trench, the Iconic Dress and the Signature Shirt. Most clothing is made in the UAE, with some pieces made in Italy. Its made-to-order L'Atelier service finishes each piece with the mirrored B monogram and the client's initials, delivered within four to eight weeks. Faiza Bouguessa was named in Forbes Middle East's 30 Women Behind Middle Eastern Brands in 2022. The label is stocked by Harvey Nichols in Dubai and Riyadh, Galeries Lafayette and other regional retailers.

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Almada Label

Sweden · Est. 2020 · Luxury

Almada Label is a Nordic designer label for women, founded in Helsinki and Stockholm in 2020 by Alexa Dagmar and Linda Juhola. The fashion house redefines the modern, seasonless wardrobe with Scandinavian minimalism, timeless silhouettes and understated elegance. Modern femininity sits at the heart of each collection, where softness meets structure and ease meets precision, in the spirit of what the founders call "everyday luxury". What began with knitwear has grown into a complete ready-to-wear offering, including sweaters, cardigans, coats such as the Franny Pony Coat, jackets like the Mija Leather Bomber and Sasha Shearling Jacket, tops, shirts, skirts, shorts, pants and dresses. Accessories include silk scarves, shearling collars and beanies. Every piece is designed between Helsinki and Stockholm and crafted by carefully selected manufacturers in Italy, Portugal, Turkey and China. The label uses natural, responsibly sourced materials such as cashmere, wool, silk, leather and shearling, focusing on quality and longevity. Rather than following seasonal trends, Almada builds a permanent collection that evolves with thoughtful refinement. It remains an independent brand run by its co-founders.

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ASHER

USA · Est. 2022 · Mid-range

ASHER is a minimalist American clothing label for women, launched in Los Angeles in 2022 as an extension of the Asher knitting mill. Built on the philosophy that fabric is the starting point, the brand bridges fabric development and garment design to express the intimacy of the relationship between customers and their clothes. It reinvents American sportswear through refined materiality and informed nostalgia, with a laid-back Californian sensibility. The collection focuses on elevated everyday basics, including tees such as the Vicki V-Neck, sweatpants, sweatshirts, hoodies, cardigans, sweaters, skirts, polos and wide-leg trousers. Inspired by heritage sportswear, its CloudFleece captures the look and feel of vintage athleticwear, and every piece is made in the USA, in Los Angeles. Because the label grows out of its own mill, it develops its fabrics in house, working mainly in cotton, including recycled cotton, to create modern staples designed to last. ASHER ships across the United States and sells its Los Angeles-made basics through its own online store.

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Turn Black

India · Est. 2018 · Mid-range

Turn Black is an Indian designer, sustainable handmade clothing label for women and men, founded in New Delhi in 2018 by Nutan Dayal and Amit Singh Chauhan. The brand began as a personal exploration by Dayal, its creative director, rooted in questioning gender norms and stereotypes. With no formal training in fashion design, she started designing and sewing loose garments for friends and family, and Chauhan embraced the idea of an all-black clothing line from the outset. Black is the foundation of every collection, chosen for its practicality, versatility and timelessness. The range includes pants, shirts, tops, dresses, sets, jackets and vests, plus homeware and furniture, with pieces such as the Wide Leg Pin-Tuck Pants, the Raglan Sleeve Shirt Dress and the Reversible Linen-Chenille Vest. Everything is made in India. Every piece is handcrafted by skilled artisans and made slowly, blending contemporary design with traditional techniques such as kantha embroidery. Its Scrap Project turns leftover fabric into masks and scrunchies. Turn Black has grown into a community built around being minimal, ethical and size-inclusive, and it created a menswear capsule with the band Peter Cat Recording Co in 2019.

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Crow Collective

USA · Est. 2015 · Affordable

Crow Collective is a minimalist American everyday clothing label, founded in New York in 2015 by Evan Novis. Novis bought a small company called Yoga Crow, which made stretchy, non-restrictive practice shorts for men, and transformed its idea into versatile wardrobe essentials for urban nomads. Inspired by a crow's symbolism as a seeker and shapeshifting traveller, he set out to make one pair of pants you could do anything in and still look amazing. The collection includes the signature Journey Pant and Journey Short, the Flow 5" and Swerve 7" shorts from its Yoga Crow line, shirts, and West Side hoodies and crewnecks. Clothing is made in the USA, with clean, modern cuts that can be dressed up, dressed down and worn from the streets of New York to the yoga studio. The Journey Pant is soft, four-way stretch and moisture-wicking, with pockets and an elastic drawstring waist, designed for movement throughout the day. Locally made, minimalist staples are designed to be worn often, so customers do not need to change clothes for every moment. Crow Collective was named one of MR Magazine's Ones to Watch and is sold through Garmentory.

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At Dawn

USA · Est. 2016 · Mid-range

At Dawn is a minimalist American clothing label and boutique for women, founded in Honolulu in 2016 by Eriko Trimble. Before moving to Hawaii, Trimble gained a wide range of fashion experience, from attending fashion school in Tokyo to living in Australia, and she launched her brand and boutique at the same time. Its mission is to create clothing you will love continuously, regardless of seasons and trends. The original line includes dresses, tops, trousers and skirts, from the Balloon Pants and Balloon Dress to the Square Neck Mini Dress and Gathered Camisole, plus organic cotton tees. Designed in Honolulu, it is made in Indonesia, produced in Bali by a small family-owned factory the brand works with closely. The line is consciously created, with prints designed in-house, often with a local artist, and garments carefully hand dyed. It favours natural fibres such as linen and cotton and intentionally minimal silhouettes. At Dawn's boutique on the ground floor of the Anaha building in Ward Village pairs its own clothing with a curated selection of brands from around the world, including bags, jewellery and home goods, and it also sells online.

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HEVRON

USA · Est. 2022 · Mid-range

HEVRON is a minimalist luxury designer clothing label for women, founded in North Miami in 2022 by Melanie Wasilewski. A former buyer, Wasilewski created HEVRON from a desire for approachable luxury with extraordinary touches, designing modern essentials with a nod to classic femininity. Rooted in clean lines, thoughtful simplicity and subtle detail, the brand explores the beauty of ease: getting dressed without effort, yet never without intention. The collection includes tops, shirts, trousers, shorts, skirts, dresses, jackets, cardigans and polos, with a quiet devotion to sets and modular dressing. Matching pieces are cut from the same fabric and tone, so styles can be worn together or apart, from the Lucia denim jacket to the pleated Mireya wool trousers and the Drexel poplin shirt. Each season builds on a growing foundation of refined fabrications, confident silhouettes and timeless forms, using materials such as cotton twill, cotton poplin, premium denim, wool suiting, linen and silk. Classic silhouettes are subtly reimagined through considered details like gold hardware, contrast topstitching and pleated sleeves. HEVRON's everyday luxury essentials are sold through its own online store and are also stocked by Shopbop.

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perfectwhitetee

USA · Est. 2020 · Mid-range

Perfectwhitetee is a minimalist American basics label for women, founded in Los Angeles in 2020 by Lisa Hickey and Jen Menchaca. The two friends and colleagues have more than 30 years of combined experience in fashion: Menchaca previously founded a t-shirt brand in the women's contemporary market, and Hickey owns a multi-line New York showroom and three stores selling upscale casual basics. They launched on National White T-Shirt Day, 11 February 2020, with seven styles, three of which are still top sellers. The brand, styled perfectwhitetee, focuses on seasonless essentials that customers can restock year-round. Signature pieces include the Harley boxy crewneck tee, the Hendrix V-neck tee and the Blondie rib tank, alongside the Ziggy reverse fleece sweatshirt, French terry sweatpants, sweaters and Harper cropped jeans. About 90% of the line is produced in the US, with core tees made in Los Angeles from fabrics milled in California and a small share of sweaters and fleece sourced overseas. Materials include Supima cotton, modal and recycled fibres. Women-owned and run by its co-founders, perfectwhitetee sells online and through its store on Elizabeth Street in New York.

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