At Dawn Clothing Brand Featured Image
Clothing Brands

Location

Honolulu, USA

Founded

2016

Price range

$35 – $218

Shipping

Worldwide

Catalogue

173 products

Size range

XXS–XL

New arrivals

17 this month

At Dawn

Independent brand — verified
About

At Dawn is a minimalist American clothing label and boutique for women, founded in Honolulu in 2016 by Eriko Trimble. Before moving to Hawaii, Trimble gained a wide range of fashion experience, from attending fashion school in Tokyo to living in Australia, and she launched her brand and boutique at the same time. Its mission is to create clothing you will love continuously, regardless of seasons and trends. The original line includes dresses, tops, trousers and skirts, from the Balloon Pants and Balloon Dress to the Square Neck Mini Dress and Gathered Camisole, plus organic cotton tees. Designed in Honolulu, it is made in Indonesia, produced in Bali by a small family-owned factory the brand works with closely. The line is consciously created, with prints designed in-house, often with a local artist, and garments carefully hand dyed. It favours natural fibres such as linen and cotton and intentionally minimal silhouettes. At Dawn's boutique on the ground floor of the Anaha building in Ward Village pairs its own clothing with a curated selection of brands from around the world, including bags, jewellery and home goods, and it also sells online.

Tags
#minimalist#everyday#hand-crafted#natural#mid-range

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Brand Details

Indonesia
Organic Cotton
Last reviewed
Oct 2026
Independent brand
Verified
E
Eriko Trimble

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Frequently asked questions

What kind of clothing does At Dawn make?
At Dawn is a Honolulu womenswear label and boutique making minimalist, flowing clothing in natural fabrics. Its original line includes dresses, tops, pants and skirts designed to be worn season after season.
What dresses and other pieces does At Dawn sell?
At Dawn's own line includes the Balloon Pants and Balloon Dress, the Square Neck Mini Dress, the A-line Short Dress and the Gathered Camisole. It also makes organic cotton Hawaii and Pau Hana tees, and its boutique stocks other brands' bags, jewellery and home goods.
How much does At Dawn cost?
At Dawn is a mid-range brand, with its own clothing priced from about $35 to $220 USD. Tees cost around $40–$65, tops about $76–$148 and dresses roughly $118–$208.
Where is At Dawn located?
At Dawn is based in Honolulu on O'ahu, Hawaii, USA, with a boutique on the ground floor of the Anaha building in Ward Village. It also sells online.
Who founded At Dawn?
At Dawn was founded in Honolulu in 2016 by Eriko Trimble, who studied fashion in Tokyo and lived in Australia before moving to Hawaii. She launched the clothing line and the boutique at the same time.
Who owns At Dawn?
At Dawn is an independent brand and boutique owned and run by its founder, Eriko Trimble.
Where is At Dawn clothing made?
At Dawn designs its original line in Honolulu and has it made in Bali, Indonesia, by a small family-owned factory. It uses natural fibres such as linen and organic cotton, with garments hand dyed and prints often designed with local artists.

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