List of 250+ Minimalist Brands – Page 2

Brands 25–48 of 293. Back to page 1 · Browse brands A–Z

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293 brands

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Body of Work Studio

Canada · Est. 2020 · Mid-range

Body of Work is a minimalist Canadian activewear label, founded in Toronto in 2020 by Dwayne Vatcher and Brittney MacKinnon. The pair spent around a decade in apparel, MacKinnon at Aritzia's head office in Vancouver and Vatcher as a marketing manager at Reigning Champ, before creating an artisanal design studio that brings a sense of ease to activity. Drawing on vintage sportswear and the tranquility of nature, its products are understated yet not without presence. The unisex range includes T-shirts such as the Calla, the Acacia Legging, sweatpants, French terry sweatshirts, the Poplar Skirt, the Jasper Pull-On Pant, caps and bags, plus sneakers made with Japanese footwear maker Moonstar. Everything is designed, knit, dyed, cut and sewn in Canada, less than an hour from the Toronto studio, with family-owned fabric mills and factories. The label custom develops fabrics with knitting mills and uses natural fibres, organic where possible, along with repurposed and recycled fabrics in small-batch collections. A French terry recycling programme rewards customers who return well-worn pieces. Body of Work has been featured by SHARP, Highsnobiety, NUVO and The New Order, and is stocked by Nepenthes America.

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Jac + Jack

Australia · Est. 2004 · Mid-range

Jac + Jack is a minimalist Australian label for women and men, founded in Sydney in 2004 by Jacqueline "Jac" Hunt and Lisa "Jack" Dempsey. The idea was simple: they started by elevating and perfecting sweaters and t-shirts. The brand is known for soft fabrics, relaxed shapes and nuanced neutral colours designed for everyday wear. Today the range covers knitwear, tees, shirts, dresses, tailoring, denim and activewear. Pieces are made with specialist makers mainly in China, Thailand and Indonesia, and signature styles include the Baby Organic Cotton Tee, the Archive Cotton Linen Tee, the Bard Cashmere Sweater, the Arcade Merino Wool Cardigan and the Barclay Silk Shirt. Jac + Jack sources premium fabrics and yarns such as organic cotton, cashmere, merino wool, silk and linen. Its approach to responsible design is guided by three values: partnerships, planet and prosperity, with a focus on transparency in design practices and supplier relationships. The brand remains independent and has its own stores in Sydney, Melbourne and Perth, where it also stocks a small edit of other labels such as Nagnata.

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evam eva

Japan · Est. 2001 · Mid-range

evam eva is a Japanese knitwear and clothing label for women and men, founded in Yamanashi in 2001 by Kazuya Kondo and designer Naoko Kondo. The couple launched it through Naoko's family knitwear company, Kondo Knit, which dates back to 1945, to replace the company's contract manufacturing with a brand of its own. The brand creates simple, natural-fibre clothing designed to stay close to the wearer and make everyday life comfortable. It is best known for soft knitwear, including cashmere turtlenecks, cardigans, parkas and robes, cotton cashmere pullovers and shirts, and high-twist wool knits. The range also includes press wool coats and vests, quilted jackets and pants, cupro silk one-pieces, cotton narrow pants, cashmere stoles and snoods, and a men's line. evam eva designs, produces and sells its clothing itself, with garments made at its own factory in Ichikawamisato, Yamanashi. It works with natural materials such as cashmere, wool, linen, cotton and recycled cotton. The brand is owned by Kondo Knit Co., Ltd., the family-run company led by Kazuya Kondo. Its evam eva yamanashi complex combines a clothing shop, restaurant and gallery, and it has other stores in Japan and an online shop.

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Stouls

France · Est. 2004 · Luxury

Stouls is a European luxury leather clothing label for women, founded in Paris in 2004 by designer Aurélia Stouls. A graduate of Studio Berçot, where her final collection won the Charles Jourdan prize, Stouls spent twelve years in leading shoe houses including Stéphane Kélian, Carel and Thierry Mugler, where her love of leather grew. She began her own brand with a single idea, reinterpreting the indispensable T-shirt in leather. Today the Stouls wardrobe spans leather T-shirts such as Le Stouls 05 and Le Gigi, leggings like Le Jo, trousers such as the barrel-leg Le Bugsy and wide-leg Le Lilou, skirts, dresses, blazers, bombers and coats, plus leather bags and boots. Collections are made in Portugal, in a workshop set up by a high-end French manufacturer. Its signature is a supple, machine-washable stretch lambskin from French and Spanish farms, tanned in France, bonded to stretch cotton and lined in silk, so pieces move like a second skin. Each season brings a new colour palette. The brand's Paris boutique in the 8th arrondissement was designed by India Mahdavi, and Stouls is sold in more than a hundred stores worldwide, including Le Bon Marché and Mytheresa.

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Two New York

USA · Est. 2010 · Luxury

Two New York is a minimalist designer clothing label for women, founded in Brooklyn, New York in 2010 by Monica Patel-Cohn. Before launching the line, Patel-Cohn worked in creative roles at Barneys and at Prada in Milan. With an Indian father and an Italian mother, she was inspired by the saris her family wore at her wedding in Italy and set out to create a modern, minimal take on caftans, tunics and easy dresses in handwoven fabrics. The collection includes caftans, tunics, dresses, shirts, blouses and trousers, along with scarves and accessories, designed for travel, a staycation or the city. Fabrics are designed in house or sourced from artisans and weavers across India, ranging from hand-spun khadi cotton in indigo dyes to Jamdani saris, ikat and dabu prints. Garments are made in the USA, and the caftan has been the label's signature since its first collection. Two works in small quantities to support handloom weavers and their livelihoods, treating the hand-loomed sari as a craft worth preserving. The brand's studio sits on Main Street in DUMBO and is open by appointment. Two has been featured in Vogue, Yolo Journal and The Flair Index.

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Asket

Sweden · Est. 2015 · Mid-range

Asket is a European sustainable, minimalist clothing label for men and women, founded in Stockholm in 2015 by Jakob Sazon Dworsky and August Bard Bringéus. The founders set out to make clothing that stands the test of time, rejecting seasonal collections in favour of a single permanent collection of essentials and encouraging people to buy less but better. The range began with a T-shirt and now includes shirts, knitwear, trousers, jeans, chinos, jackets, coats, underwear and socks, with a women's permanent collection added in 2021. Garments are made in Europe from natural fibres, mainly in Portugal, with others made in Italy and Romania, and are offered in custom sizing. Asket publishes full supply-chain traceability and an impact receipt for each product, showing its carbon, water and energy footprint. It repairs garments for free in its stores, ships spare parts worldwide and buys back unwanted pieces for resale or recycling. Asket launched through a Kickstarter campaign that raised about 45,800 euros for its first T-shirt production. It has since opened stores in Stockholm and other cities.

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Cúbreme

Argentina · Est. 2004 · Mid-range

Cúbreme is an Argentine sustainable designer label for knitwear and clothing, founded in Buenos Aires in 2004 by designer Alejandra Gottelli. The brand makes purist, genderless pieces from natural fibres, aiming to offer a kinder, more sustainable way of producing clothing with a focus on wildlife conservation. Its work brings together traditional crafts, manual skill, care for detail and forward-looking design. The range includes coats, shirts, knitwear, berets, hats, mittens and socks, plus baby knits, bags and home goods. Signature pieces include the Cuervo maxi coat, the Gabán Arthur, the Estepa Largo coat, the Boina Beret and the Medias Kei. Cúbreme is made in Argentina: its knits are made on manual machines and its coats by Argentine tailors. It uses Patagonian merino wool, llama fibre from northern Argentina, organic linen and organic cotton. The label works actively with WCS Argentina and the Wildlife Friendly Enterprise Network on holistic sheep and goat farming that follows strict standards for conserving the flora and fauna of Patagonia. Cúbreme remains independent and founder-led, selling its collections online.

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MAET

Albania · Est. 2021 · Luxury

MAET is a minimalist Albanian luxury designer clothing label for women, founded in Tirana in 2021 by Alesia Zyla. Describing itself as the first ready-to-wear sustainable fashion brand made in Albania, the label sits at the intersection of chic sophistication and bold femininity. Zyla, its founder and creative director, has said creativity was her escape growing up, and she cites Phoebe Philo, Ann Demeulemeester, the Bauhaus and Zaha Hadid as influences. The collection includes dresses, tops, trousers, skirts, tailoring and knitwear with clean, linear lines and fluid draping, offered as a core seasonless selection. Every piece is made in Albania, handcrafted by an all-woman team of seamstresses at the MAET studio in Tirana. The brand follows slow fashion principles, using fabrics such as organic linen, certified silk, regenerated wool and Econyl. Many designs are made to order and ship within 48 hours, which has brought waste and overproduction down to almost zero, and the brand aims to empower women and the next generation of Albanian designers. MAET has been profiled by 33 Magazine, and the United States is now its biggest direct-to-consumer market.

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Marcela London

UK · Mid-range

Marcela London is a minimalist womenswear label based in London, where it runs as an online studio; the brand does not publicly name its founder or founding year. Its focus is on elevated everyday basics with modern cuts and fluid silhouettes, made for a clean and understated wardrobe. Drawing inspiration from the contemporary woman's lifestyle, Marcela London designs pieces that blend functionality and simplicity. Each item is meant to complement the next, so a polished daily outfit comes together with minimal effort, an approach the brand describes as luxury basics. The range includes coats, jackets, blazers, knitwear, dresses, tops, trousers and skirts. Signature pieces include the Fraye Funnel Neck Trench, the Neve Cocoon Coat, the Meo Wool Cape Jacket, the Leesa Cashmere Blend Wrap Jacket, the Soléne Silk Button Top, the Shay Sleeveless Turtleneck and the Kenza Wool Silk Trousers. Marcela London works with quality fabrics such as wool, cashmere blends, silk, cotton and Tencel. The brand does not publicly state where its pieces are made. It sells directly through its own online store, which also takes preorders on selected styles.

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Folk Clothing

UK · Est. 2002 · Mid-range

Folk is a British designer clothing label for men and women, founded in London in 2002 by Cathal McAteer. The brand describes McAteer as a restless creative and tireless wanderer who set out to create a relevant and charismatic clothing brand that makes cult classics rather than pop hits. Folk calls its clothing quietly stylish and enriched by subtle details, offering style without drama, and says its name implies something democratic, for everyone. The label makes shirts, trousers, jeans, outerwear, knitwear, T-shirts, sweatshirts, shorts, skirts and dresses. Signature pieces include the Curve Shirt and Soft Collar shirts, Assembly jackets, pants and shorts, Drawcord trousers and barrel leg jeans, along with knits such as the Assembly Crew Jumper, Rivet sweats and quilted gilets. Folk also collaborates with artists, musicians and writers on twice-yearly collections. Most of its own clothing is made in Portugal and India, with some pieces made in Italy, China and Scotland. Each season it works toward its sustainable production goals with organic cottons, recycled polyesters, natural trims and upcycled fabrics. Folk is independent and led by McAteer, with London stores in Shoreditch, Holborn and Soho.

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OUND OUND

Uruguay · Est. 2015 · Luxury

OUND is a minimalist, handmade luxury clothing label, founded in Uruguay in 2015 by designer Paula Delgado. Delgado previously worked as a fashion designer for two leading global fast fashion corporations, then spent 2015 to 2017 in rural Argentina and Scotland learning about wool production, weaving and knitting and teaching herself botanical dyeing. Inspired by permaculture, she describes OUND as an investigative project rooted in simplicity and humble luxury. The label specialises in hand-knitted undyed wool pullovers and cardigans and naturally dyed silk dresses, alongside tops and trousers. Pieces are one-of-a-kind or made in limited editions in Uruguay, where a network of hand knitters, dyers and embroiderers work from small family studios across the country. OUND uses only natural, renewable and biodegradable fibres such as wool, silk, cotton and linen. Wool comes from Uruguayan Merino and Corriedale sheep raised on open grasslands and is left in its natural colours, while silk is dyed with plants and food waste such as avocado skins, eucalyptus leaves, onion peels and loquat. OUND builds long-term relationships with its artisans, paying fairly and visiting regularly, and its main markets are the United States, Japan and Europe.

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Donni

USA · Est. 2009 · Mid-range

Donni is an American sustainable clothing and accessories label for women, founded in Los Angeles in 2009 by Alyssa Wasko. It all started when Wasko lost her father, lovingly known as Donny, and turned to creativity for comfort by designing a scarf by hand. As word spread, her designs caught the attention of women across the country, and a brand was born, shaped by her background at Chanel, a love of vintage menswear and a signature approach to colour. Donni grew from scarves into ready-to-wear in 2018 and now makes effortlessly wearable pieces designed to be thrown on and lived in. Its range includes the Pointelle Simple Crop Pant, the Silk Taffeta Cargo Pant, the Jersey Baseball Tee, heavy cotton knit sweaters and silk scrunchies and bows. Every piece is made in Los Angeles from locally milled or sourced fabrics. Most of its vendors, factories, cutting houses, knitting mills and patternmakers are women-owned or women-led, and natural fibres and eco-friendly materials form the core of its collections. Donni has grown through a drop model of limited releases, which Forbes covered in 2021. It remains independent and is owned and run by Wasko.

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Black Crane

USA · Est. 2009 · Mid-range

Black Crane is an American minimalist label for women, founded in Los Angeles in 2009 by Alexander Yamaguchi and Momoko Suzuki. The husband-and-wife duo both moved to Los Angeles from Tokyo and launched the line in fall 2009. Yamaguchi, a former graphic designer, previously ran a men's line under his own name, while Suzuki, the brand's designer, has a background in environmental art and architecture. Black Crane believes clothes are essential tools for living, and it designs comfortable, functional wardrobe essentials with inclusive silhouettes that complement supple lines. The range includes tops, pants, dresses, ponchos and scarves in natural fibres such as organic cotton cashmere, alpaca and wool. Pieces include its Wide Pants and Army Pants, organic cotton cashmere leggings and sweatpants, draped and raglan tops, the Organic Cotton Twisted Dress and the Alpaca Short Poncho. Black Crane has made its collections in Los Angeles since it began, working closely with a long-term local manufacturing partner. It uses renewable, biodegradable natural fibres and low-impact dyes, and it limits waste with two seasons a year and cut-to-order production. Black Crane is independent and run by its founders, with Yamaguchi as director and Suzuki as designer.

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The Handloom

USA · Est. 2014 · Mid-range

The Handloom is a sustainable, handmade clothing label for women, founded in Los Angeles in 2014 by Cansu Cansever. A self-taught designer who previously worked in the arts in Los Angeles, she started the label to link Turkey's traditional weaving craft with modern life in the US. The result is relaxed, slow-fashion clothing designed for everyday ease and summer. The range includes maxi and mini dresses, shirts, tops, pants, shorts, kimonos, kaftans and matching sets. Signature pieces include the Aura Low Back Maxi Dress, the Muse Braided Straps Dress, the Lucid Flow Shirt and the Kaya Drawstring Pants. Every piece is hand-loomed in Turkey by artisan partners, many in remote villages, using fabrics created exclusively for the brand from 100% Turkish cotton, organic cotton and Tencel. Hand-loomed production is the label's most important value, and it works on fair trade principles, prioritising safe, clean working conditions and a transparent answer to the question "Who made my clothes?" The Handloom remains independent and founder-led. It has no store of its own and is sold through many retailers around the world, with its main office in Los Angeles.

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ARMA

Netherlands · Est. 1985 · Luxury

ARMA is a European designer leather label for women and men, founded in the Netherlands in 1985 by Aram Aykaz with three business partners and based in Badhoevedorp, near Amsterdam. Still a family business, it is led today by his children, Maral Aykaz, who oversees creative direction, and Arden Aykaz, who runs production and operations. As a modern leather house, ARMA creates refined classics designed to last a lifetime, exploring simple, discreet shapes over constant newness. Presenting two collections a year, ARMA is known for leather and suede jackets such as the Carmen and Emy, bombers, shearling coats, leather trousers and skirts, suede shirts and a menswear line, which was its main business at launch. Its clothing is made in Turkey, where it opened its own factory in Safranbolu in 2018. Controlling around two-thirds of its production process gives ARMA the flexibility to recut popular styles from stock skins, and it also manufactures for several high-end fashion brands. It works with lamb leather, suede, shearling and wool, using traditional crafting techniques. ARMA is stocked by retailers including Net-a-Porter, Mytheresa, Bergdorf Goodman, Nordstrom, Selfridges and Le Bon Marché, and has been profiled by WWD.

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All My Love

USA · Est. 2021 · Mid-range

All My Love is an American mid-range clothing label for women, founded in Los Angeles in 2021 by Georgie Dorfman. A Los Angeles native, Dorfman graduated from the University of Wisconsin-Madison in 2020 with a major in retail and consumer behaviour and minors in textile and fashion design and business, and worked in fashion in Los Angeles, New York and London. What began as designing pieces for herself became a female-led brand named for the love she puts into every design and detail. The label creates high-quality, long-lasting essentials with perfect fit and ease, designed to be worn interchangeably and year-round. Signature pieces include cashmere knits such as the Jess and Katie sweaters and the Ava and Tara Shawl tops, the Kayla pants, the Daisy Jacket and Daisy Skirt, denim and the Sloan PJ Set. All pieces are ethically produced and made in the USA, Italy and China. All My Love has built sustainable practices into its business from the start, using recycled mailers, tissue paper and note cards, and donates a portion of its profits to the LEAP Foundation. Alongside its own online store, All My Love is stocked by Shopbop and Cosimo.

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Lady White Co.

USA · Est. 2015 · Mid-range

Lady White Co. is a minimalist American designer clothing label for men, founded in Los Angeles in 2015 by Phillip Proyce. Proyce previously worked at the denim brand Rising Sun Jeans, and launched Lady White with a single product: a tubular-knit white jersey T-shirt. The brand describes its approach as "an uncommon approach to familiar classics", shaped by its view of American aesthetics. From that first tee, the collection has grown into everyday sportswear, including Our T-Shirt, the Athens and Municipal tees, rugby shirts, raglan thermals, heavy gusset crewnecks, hoodies, polos, button-downs, knitwear, jeans and outerwear. It also sells caps, socks and a selection of photography books. Everything is made in the USA. Lady White's custom jerseys and fleeces are knitted locally from domestically grown cotton and sewn by family-owned factories within ten miles of its design headquarters in Los Angeles. That locally made production gives the label close control over fabric weight, fit and finishing, and lets it develop its own knits rather than buying stock fabric. The result is a tightly edited range of natural-fibre basics designed for everyday wear and long use rather than seasonal trends.

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Shaina Mote

USA · Est. 2012 · Luxury

Shaina Mote is an American minimalist designer clothing label for women, founded in 2012 by Shaina Mote and based in Hudson, New York. Mote launched her eponymous line in Los Angeles, where she opened a store and studio in Highland Park, before moving the business to the Hudson Valley. Born out of a desire for lasting, quality garments like those of years past, the collection balances beauty and utility, with a focus on dependable wardrobe classics for real life. The label makes trousers, shirts, coats, knitwear, denim and accessories, including the Boy Trouser, the Painter Pant and Painter Coat, the Work Shirt, the alpaca Saatchi Cardigan and the Market Tote. Most pieces are made locally in the US, its Fair Trade certified knitwear is crafted in Peru, and its denim uses Italian regenerative cotton. Garments are made with care in small quantities, with a focus on regenerative practices, time-honoured artisanal techniques and natural fabrics, and the brand views its business through a circular lens, offering repairs and recycling fabric scraps. Shaina Mote has a store at 409 Warren Street in Hudson, and Mote, whose first creative love was photography, now shoots her own collections.

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Almina Concept

USA · Est. 2017 · Mid-range

Almina Concept is a minimalist designer label for women, founded in Los Angeles in 2017 by Angela Gahng. Before launching the brand, Gahng worked in New York as a merchandiser for contemporary and luxury labels including Club Monaco and Loewe. She noticed that high-quality, modern styles were rarely affordable, and set up Almina Concept as a direct-to-consumer brand to fill that gap. The range focuses on everyday staples: knitwear, shirts, tees, trousers, skirts and outerwear. Signature pieces include the Classic Crew Wool Cardigan, the Funnel Wool/Cash Turtleneck, the Cropped Rollneck Pullover Sweater, the Oversized Cotton Shirt, the Plunged Neck Silk Cami and the High Neck Suede Jacket. All pieces are produced in Seoul, South Korea, with small, family-run factories that have 20 to 30 years of sewing experience. The brand works to reduce waste and plastic in its production and packaging. Almina Concept remains independent and founder-run. It sells directly to customers through its own online store, a model designed to keep modern, well-made basics attainable.

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Album di Famiglia

Italy · Est. 2000 · Mid-range

Album di Famiglia is an Italian minimalist label for women and men, founded in Lomazzo in 2000 by designer Monica Rusconi and her sister Patrizia Rusconi. The brand's story began with a simple white T-shirt Monica made for her son. Patrizia joined from the start and manages the business, and their brother Giovanni joined in 2011. The label is guided by one word, simplicity, and its motto is that it simply creates clothes in which you can live. The range includes coats, blazers, knitwear, trousers, jumpsuits, dresses and tops, plus socks, hats, gloves and bags. Its coats include the Long Coat TW, the Loose Coat WN, the Soft Long Coat C and the Wrap Coat, some made as numbered series, along with the Blazer Inox, the Jumpsuit Inox, the Velvet Loose Coat and the Hoodie SW across its Simply Clothes and New Collection lines. Album di Famiglia designs, cuts and sews its garments in its own atelier in a former 19th-century cotton mill on Via del Ronco in Lomazzo, near Como. It aims to make clothes that last, comparing a garment to a family bond. Album di Famiglia is independent and family-run.

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LE17SEPTEMBRE

South Korea · Est. 2013 · Mid-range

LE17SEPTEMBRE is a minimalist South Korean designer clothing label for women and men, founded in Seoul in 2013 by designer Eunhye Shin. Shin began as a personal style blogger, and the interest her followers showed in her self-made pieces led her to launch the brand, which is named after her birthday and draws on what she wants to wear every day. The collection is a curation of timeless, effortless pieces with structural silhouettes and unexpected details, including handmade wool coats, suede blousons, cashmere knitwear such as the Pure Cashmere Crewneck Sweater, tops, tees, pants, skirts and dresses, plus menswear and cashmere mufflers. Most garments are designed and responsibly made in South Korea, with some produced in China. Production is kept limited to avoid overproduction and reduce waste, using wool, cashmere, cotton and linen, and the label has introduced recycled polyester and undyed cotton yarn to lower its impact. LE17SEPTEMBRE debuted internationally with its pre-fall 2019 collection in Paris and was chosen within its first season for Net-a-Porter's The Vanguard programme. It has been featured by Marie Claire and is a favourite of fashion influencers on Instagram.

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Veritecoeur

Japan · Est. 2008 · Mid-range

Veritecoeur is a Japanese minimalist clothing label for women, founded in Fukuoka in 2008. Styled Véritécoeur, its name joins the French words for truth and heart to express sincerity, and the brand describes its clothes as everyday wear that enriches the heart. It brings out the appeal of each material and values comfort, creating pieces that carry the warmth of the human hand. The collection runs from casual staples to more formal pieces, including washed shirts, frilled blouses, shirt dresses, tees, sweatshirts, wide trousers, all-in-ones, cashmere jackets, coats and stoles, alongside a basic line. Since 2015 its unisex line, Veritecoeur et ses COPAINS, has offered relaxed, menswear-inspired pieces and collaborations. Its clothing is made in Japan. Veritecoeur works mainly in natural materials such as linen, cotton, organic cotton, silk and wool. The brand hopes customers will wash and wear each piece again and again until it develops a nicer appearance and texture. The label has released a Curious George capsule, and actress Nao wore its pieces in her photo essay book. It runs an atelier and shop in Fukuoka, a Tokyo press room and an online store, and is carried by stockists across Japan.

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The Slow Label

Austria · Est. 2019 · Mid-range

The Slow Label is a European sustainable, minimalist clothing label for women, founded in Vienna in 2019 by Anna Laura Amenta. Amenta set out to build a capsule wardrobe of timeless, high-quality basics designed to be worn for years, deliberately stepping away from the constant cycle of new releases in favour of enduring pieces that transcend trends. The range covers tees, tanks, knitwear, trousers, skirts, dresses, blazers, coats and swimwear, with signature pieces such as the Crewneck Jumper, Pleated Wool Pants, Classic Linen Blazer and Trench Coat LENA. Most garments are made in Portugal and Italy by small, specialised and often family-run manufacturers, from traditional weaving mills and knitting factories to tailoring workshops, with some pieces made in India. Materials are chosen for longevity and lower impact, favouring organic, recycled and natural fibres. Where possible garments are made from a single fibre to ease recycling, stretch comes from Cradle to Cradle Certified Roica V550, and wool is always mulesing-free and sourced from mills certified to standards such as RWS, GOTS or IVN. The Slow Label is an independent, female-founded company that grows organically and publishes details of its supply chain on its website.

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Deiji Studios

Australia · Est. 2016 · Mid-range

Deiji Studios is an Australian loungewear and sleepwear label for women, founded in Byron Bay in 2016 by Juliette Harkness and Emma Nelson. The pair started out in a small garage making linen bedding, which grew into sleepwear and loungewear designed to be worn from morning to night. Designed as a study in duality, its pieces blur the line between pyjamas and outerwear, so comfort becomes subversive and the wardrobe moves seamlessly between private ease and public statement. The range includes sets, shirts, tops, pants, skirts, dresses, knitwear and linen pillow slips. Pieces include the 03 Set, the Ease Trouser, the Pocket Pant, the Boxy Shirt, the Wrap Cardigan, the Longline Jacket and the Frill Placket Dress. Its fabrications are made entirely from biodegradable or recycled materials, produced by manufacturing partners in China, and its linen is grown in France. As a member of 1% for the Planet, Deiji donates 1% of its annual revenue to environmental organisations, and it gives new, unsold garments to the non-profit Thread Together. Deiji Studios is independent and run by its co-founders, with concept stores in Byron Bay and Paddington and stockists such as Net-a-Porter and Ssense.

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