Lady White Co.

Lady White Co. is a minimalist American designer clothing label for men, founded in Los Angeles in 2015 by Phillip Proyce. Proyce previously worked at the denim brand Rising Sun Jeans, and launched Lady White with a single product: a tubular-knit white jersey T-shirt. The brand describes its approach as "an uncommon approach to familiar classics", shaped by its view of American aesthetics. From that first tee, the collection has grown into everyday sportswear, including Our T-Shirt, the Athens and Municipal tees, rugby shirts, raglan thermals, heavy gusset crewnecks, hoodies, polos, button-downs, knitwear, jeans and outerwear. It also sells caps, socks and a selection of photography books. Everything is made in the USA. Lady White's custom jerseys and fleeces are knitted locally from domestically grown cotton and sewn by family-owned factories within ten miles of its design headquarters in Los Angeles. That locally made production gives the label close control over fabric weight, fit and finishing, and lets it develop its own knits rather than buying stock fabric. The result is a tightly edited range of natural-fibre basics designed for everyday wear and long use rather than seasonal trends.