Folk Clothing

Folk is a British designer clothing label for men and women, founded in London in 2002 by Cathal McAteer. The brand describes McAteer as a restless creative and tireless wanderer who set out to create a relevant and charismatic clothing brand that makes cult classics rather than pop hits. Folk calls its clothing quietly stylish and enriched by subtle details, offering style without drama, and says its name implies something democratic, for everyone. The label makes shirts, trousers, jeans, outerwear, knitwear, T-shirts, sweatshirts, shorts, skirts and dresses. Signature pieces include the Curve Shirt and Soft Collar shirts, Assembly jackets, pants and shorts, Drawcord trousers and barrel leg jeans, along with knits such as the Assembly Crew Jumper, Rivet sweats and quilted gilets. Folk also collaborates with artists, musicians and writers on twice-yearly collections. Most of its own clothing is made in Portugal and India, with some pieces made in Italy, China and Scotland. Each season it works toward its sustainable production goals with organic cottons, recycled polyesters, natural trims and upcycled fabrics. Folk is independent and led by McAteer, with London stores in Shoreditch, Holborn and Soho.