ASHER

ASHER is a minimalist American clothing label for women, launched in Los Angeles in 2022 as an extension of the Asher knitting mill. Built on the philosophy that fabric is the starting point, the brand bridges fabric development and garment design to express the intimacy of the relationship between customers and their clothes. It reinvents American sportswear through refined materiality and informed nostalgia, with a laid-back Californian sensibility. The collection focuses on elevated everyday basics, including tees such as the Vicki V-Neck, sweatpants, sweatshirts, hoodies, cardigans, sweaters, skirts, polos and wide-leg trousers. Inspired by heritage sportswear, its CloudFleece captures the look and feel of vintage athleticwear, and every piece is made in the USA, in Los Angeles. Because the label grows out of its own mill, it develops its fabrics in house, working mainly in cotton, including recycled cotton, to create modern staples designed to last. ASHER ships across the United States and sells its Los Angeles-made basics through its own online store.