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Argent

USA · Est. 2015 · Mid-range

Argent is an American designer workwear label for women based in New York, founded in 2015 by Sali Christeson and Eleanor Turner. Christeson spent a decade in the Bay Area's finance and technology scene struggling to find work clothes that were both bold and practical, while Turner, a Savannah College of Art and Design graduate, designed for J.Crew, Tory Burch and Tommy Hilfiger. The name comes from the Argent lumber company founded by Christeson's great-grandfather, and the brand champions self-expression and radical equality at work. Argent is known for its Seasonless Wool suiting, including the Chelsea and Cooper blazers and matching trousers, along with silk charmeuse tops and dresses, linen separates, skirts and coats, all with functional details like real pockets. Most of its pieces are made in the USA with imported components. Its primary wool fabrics are Responsible Wool Standard certified, and it also uses European Flax certified linen and regenerative cotton. Argent's #VotingSuitsYou campaign with Supermajority turned its hot pink suit into a get-out-the-vote symbol worn by Kerry Washington, Amy Schumer and Alicia Keys, covered by The New York Times. It opened a SoHo flagship in 2022 and has been featured in Vogue.

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Bombshell Sportswear

United States · Est. 2014 · Mid-range

Bombshell Sportswear is a women’s activewear brand known for performance-driven and fashion-forward workout clothing. The brand creates pieces like leggings, sports bras, shorts, and workout tops that are designed to feel supportive, breathable, and flattering during a range of activities — from gym sessions and HIIT workouts to yoga and dance. Bombshell Sportswear’s designs often combine sleek silhouettes with performance fabrics that wick moisture and stretch with the body for comfort and ease of movement. Instead of plain basics, the brand focuses on activewear that helps women feel confident and stylish both during workouts and in athleisure wear. The clothing feels modern and energising, designed to empower customers to move with confidence. Bombshell Sportswear appeals to people who want their fitness gear to look as good as it performs. It’s ideal for women who value activewear that blends fashion, function, and everyday comfort.

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Olana Clothing

United Kingdom · Est. 2020 · Mid-range

Olana Clothing is a United Kingdom–based fashion brand that focuses on casual, modern wardrobe staples designed for everyday wear with a relaxed feel. The brand creates pieces such as tops, dresses, trousers, and layering essentials that feel easy to wear for daily routines, errands, work, and social gatherings. Olana Clothing’s designs often use soft fabrics, straightforward silhouettes, and neutral tones that make them easy to style with existing wardrobe pieces. Instead of catching every fast trend, the brand favours dependable looks that work across many settings and seasons. The clothing feels comfortable, wearable, and accessible, making it suitable for people who want fashion that fits smoothly into regular life without extra effort. Olana Clothing appeals to those who enjoy calm, everyday fashion that feels practical and stylish without being overly formal. It’s ideal for customers who want wardrobe staples they can wear again and again.

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Agua Bendita

Colombia · Est. 2003 · Luxury

"Agua Bendita is a Medellín, Colombia based swimwear brand, founded in 2003 by Catalina Álvarez and Mariana Hinestroza. The brand is internationally recognized for its hand-crafted designs, often featuring embroidery and prints created by local artisans. Agua Bendita’s collections include bikinis, one-pieces, and resortwear that celebrate Colombian culture through vibrant colors, bold patterns, and artisanal detail. Each piece is produced with a strong emphasis on craftsmanship, empowering local women artisans and supporting sustainable production. What makes Agua Bendita unique is its blend of modern swimwear design with traditional Colombian artistry, giving each garment cultural depth and individuality. The brand has become one of Colombia’s most successful fashion exports, stocked by luxury retailers worldwide and worn by celebrities. By combining heritage, craftsmanship, and contemporary style, Agua Bendita has positioned itself as a global leader in artisanal swimwear."

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Woodlike Ocean

Germany · Est. 2017 · Mid-range

"Woodlike Ocean is a Hamburg, Germany based sustainable swimwear brand, founded by Mauricio Palma and Sonja Palma. The brand is dedicated to ocean conservation and eco-conscious fashion, producing swimwear from ECONYL regenerated nylon made from discarded fishing nets and plastic waste. Its collections focus on timeless, minimal designs with clean lines and versatile fits that prioritize durability and comfort. Woodlike Ocean emphasizes responsible production, using European manufacturing to ensure ethical labor and high standards. The brand also supports environmental initiatives, channeling part of its mission toward raising awareness of ocean protection. What makes Woodlike Ocean unique is its seamless combination of style, sustainability, and activism, positioning itself not just as a swimwear brand but as part of the larger movement to protect marine ecosystems. With its eco-luxury identity, Woodlike Ocean appeals to consumers seeking high-quality swimwear that reflects both their style and their environmental values."

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Fashion Fair

United States · Est. 1973 · Mid-range

Fashion Fair is a landmark in American beauty and one of the most historically significant Black-owned cosmetics brands ever created. Founded in 1973 by Eunice Johnson of Johnson Publishing, the company behind Ebony, it was the first international prestige cosmetics brand developed for deeper skin tones, sold in stores from Neiman Marcus to Printemps at a time when no major house served those customers at all. That history is the brand's foundation, not its whole story. After acquisition and relaunch, Fashion Fair is once again Black-owned and led by Black women executives, both formerly of Johnson Publishing, continuing a lineage rather than borrowing one. Its return has been widely covered in the American press as a rare example of a heritage Black-owned brand returning to Black ownership. The brand describes itself as celebrating diversity, pioneering beauty and elevating deeper skin tones since 1973, and marks fifty years of Black beauty. The modern range focuses on complexion, built around the unique undertones of deeper hues, with iconic formulas reworked using natural ingredients hand-picked by a product development team working alongside renowned dermatologist Dr Caroline Robinson and celebrity makeup artist Sam Fine. All products are cruelty-free and vegan. Priced in the mid-range tier, Fashion Fair sits where it always has: prestige quality at a price its community can actually access. For shoppers searching for vegan, cruelty-free, women-owned and Black-owned American beauty with genuine heritage behind the claim, Fashion Fair remains without equivalent.

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Mango People

United States · Est. 2020 · Mid-range

Mango People World is a Los Angeles-based fragrance and clean beauty house, and it should not be confused with the similarly named American Ayurvedic cosmetics brand, as the two are entirely separate companies. This Indian house specialises in perfumery composed by hand, with fragrances aged and decanted in small batches rather than mass produced, an artisanal method that is uncommon in the Indian fragrance market. The brand's compositions draw on genuinely exceptional raw materials including Mysore sandalwood, Kannauj rose sourced from the historic attar-making city in Uttar Pradesh, and Assam oud, alongside ingredients purchased through women's cooperatives in the Atlas Mountains, giving the supply chain both provenance and social impact. All products are made in India and the brand is cruelty-free, with formulations that are paraben-free. The small-batch model means each release is limited in volume, preserving the character of natural materials that vary by harvest rather than standardising them into uniformity. Priced in the mid-range, Mango People World makes serious natural perfumery accessible at a level well below niche European houses working with comparable materials. For anyone researching Indian beauty brands, clean beauty, cruelty-free fragrance or small-batch natural perfumery, this house represents a meaningful entry point into India's own aromatic heritage, drawing on centuries-old attar traditions and regional raw materials while applying contemporary clean formulation standards. It is a genuinely craft-led operation in a category increasingly dominated by industrial production and synthetic reconstruction of natural notes.

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Jypsea Local

United States · Est. 2013 · Affordable

Jypsea Local is a Fort Lauderdale, Florida-based swimwear brand, founded with the goal of creating handmade, custom swimsuits that celebrate individuality and body confidence. The brand is known for its distinctive approach to swimwear, offering customers the ability to design pieces that fit their exact preferences in cut, style, and print. Its collections include bikinis, one-pieces, and resortwear that emphasize bold colors, tropical patterns, and unique details inspired by Florida’s coastal lifestyle. Each piece is hand-crafted locally, reinforcing the label’s commitment to small-batch, high-quality production rather than mass manufacturing. What makes Jypsea Local unique is its strong focus on customization and personal expression, allowing women to feel empowered in swimwear tailored specifically to them. With its roots in South Florida’s beach culture, the brand has built a reputation for creating swimwear that reflects freedom, creativity, and authenticity, appealing to those who want their beachwear to feel truly personal.

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Jewels By Nimisha

India · Est. 2021 · Affordable

Jewels by Nimisha is an Indian jewelry brand founded by designer Nimisha, who set out to create pieces that blend modern style with traditional craft. Based in India, the brand focuses on handmade jewelry that highlights detailed workmanship, vibrant gemstones, and elegant settings. Each design is carefully crafted in small batches, using sterling silver, gold plating, and ethically sourced stones. The collections include statement earrings, layered necklaces, and rings that carry both cultural inspiration and a contemporary edge. Nimisha’s goal is to make jewelry that feels expressive, personal, and suitable for both daily wear and special occasions. The brand also emphasizes responsible practices, supporting local artisans and encouraging mindful consumption. Customers are drawn to Jewels by Nimisha for its mix of artistry, authenticity, and bold character, making it a growing name among those who want handmade jewelry that feels unique while staying rooted in Indian tradition.

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Petite Studio NYC

United States · Est. 2019 · Mid-range

"Petite Studio NYC is a New York-based fashion brand founded by Jenny Wang-Howell in 2019. Created specifically for women under 5'4"", the brand offers clothing with shorter inseams, adjusted sleeves and proportions designed to fit petite frames more naturally. Its collections include dresses, tops, trousers, jeans, knitwear, outerwear and everyday basics with a feminine, contemporary aesthetic. Rather than following a fast-fashion model, Petite Studio produces limited-run collections using carefully selected fabrics and slow-fashion principles. The brand is positioned within the mid-range category and is suited to petite shoppers looking for polished everyday clothing, workwear and occasion pieces without requiring extensive alterations. Petite Studio NYC ships to more than 100 countries."

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Bebe Couture

United States · Mid-range

Couture is a handcrafted kids clothing brand born from one first-time boy-mom's frustration at the lack of stylish, unique options in baby boys' fashion. Teaching herself to sew and launching through an Etsy shop, she built Bebe Couture into a thriving boutique label offering exquisitely made special occasion clothing for baby boys produced in small batches in the United States. Every piece is crafted with care and designed for comfort — from modern Christening gowns and baby dedication outfits to tuxedo sets and baptism suits, all styled to be both church-appropriate and genuinely memorable. The brand specializes in dressing little gentlemen for life's most meaningful milestones, combining premium fabrics, thoughtful detailing, and a clean aesthetic that helps families create heirloom-quality memories from their very first special days.

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GEEL

USA · Est. 2020 · Mid-range

GEEL is a minimalist American clothing label for women, founded in Los Angeles in 2020 by Irene Geel. During the pandemic, while clearing out years of uncomfortable wear-once pieces, Geel noticed she kept only her understated, classic basics, yet struggled to find loungewear that matched her style. A former handbag designer, she bought her first roll of deadstock modal and launched a small capsule of soft tops and bodysuits. The label began with cut-and-sew knits in that same modal, which became its core collection, and has since grown into wovens, sweaters, outerwear and swimwear. The range now includes tops, bodysuits, skirts, dresses, capris, shorts and soft knitwear, all designed in Los Angeles as seasonless, elevated basics for everyday wear. GEEL works with ethical, sustainable manufacturers and produces in limited batches to minimise waste and prevent overproduction. Every piece is wear-tested during production, with the aim of creating comfortable, versatile clothes that can be worn alone or layered and still feel right a year later. GEEL has been featured by Wonderland and Hypebae, which covered its Summer campaign and capsule with Cierra O'Day, and has a following in both Los Angeles and New York.

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Evolve Organic Beauty

United Kingdom · Est. 2009 · Mid-range

Evolve Organic Beauty is a UK beauty brand founded in 2009 by Laura Rudoe, independent, founder-led and British made from the outset, and it stands as one of the most rigorously certified names in the country's natural beauty sector. Every product is designed, formulated and made in-house in small batches at the brand's own studio in St Albans, Hertfordshire, where a team of more than twenty artisans has produced the range since 2014. Evolve is a Certified B Corporation, among the first thousand B Corps certified in the UK, with a B Impact Score of 92. Its organic formulations are certified by ECOCERT to COSMOS standards with a 95% organic ingredient minimum, and the brand is certified cruelty-free by Cruelty Free International under the Leaping Bunny programme. Formulations are over 99% natural and free from unnecessary or harmful ingredients. The sustainability record is exceptionally well quantified: plastic-free refills across all 100ml products have saved over 6,000 pumps from landfill, 63% of packaging includes recycled materials, all plastic bottles are made from 100% post-consumer recycled plastic, 250ml bottles use Prevented Ocean Plastic, and 894 tonnes of CO2 have been offset through verified Amazon, Madagascan mangrove and Indonesian peatland projects. The brand has set a science-based target for 50% emissions reduction by 2030 and net zero by 2050. Hero products include the Age Defying Multi Peptide Cream, Nightly Renew Facial Cream, Bio-Retinol Gold Face Mask and Hyaluronic Serum 200. For anyone researching UK beauty brands, organic beauty, sustainable beauty, ethical beauty or women-owned mid-range skincare, Evolve is a benchmark.

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Trichovedic

Australia · Mid-range

Trichovedic is an Australian trichology-based haircare brand grounded in scalp science and hair biology. Its formulations include amino acids, keratin, and essential oils to restore damaged hair and support scalp health while respecting the hair's natural structure. Trichovedic's product range spans shampoos, conditioners, treatments, and keratin systems, all sulfate-free and paraben-free, making them safe for colored and chemically treated hair. The brand's Tricho System is well-regarded for delivering professional results with long-term repair benefits. Trichovedic stands out for its scientific foundation—every formula is built around trichological principles, ensuring both cosmetic improvement and biological hair wellness for professional and home use.

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Lukhanyo Mdingi

South Africa · Est. 2015 · Luxury

Lukhanyo Mdingi is a South African designer, luxury clothing label for men and women, founded in Cape Town in 2015 by Lukhanyo Mdingi. Born in the Eastern Cape in 1992, Mdingi is a multidisciplinary designer and creative director whose eponymous label is built on consideration, community and research. His refined, minimalist approach centres on lineage-building and long-term relationships with the people who make his textiles. The label produces collections of tailoring, knitwear, shirts, trousers, dresses and outerwear, released as seasonal capsules, alongside a publication and print shop. The clothing is made in South Africa. Through its partnership with the Ethical Fashion Initiative of the United Nations, the label works with social enterprise CABES-GIE in Burkina Faso, a network of more than 2,000 artisans, on handwoven Faso Dan Fani cloth, including GOTS-certified organic cotton. The collaboration has created new weaving patterns and built artisans' skills, with a focus on supporting women. Mdingi received the LVMH Prize's Karl Lagerfeld Prize in 2021 and was a finalist for the ANDAM Prize in 2022. In 2023 he won the AMIRI Prize and a GQ Designer of the Year award, and he was named to the BoF 500 class of 2024.

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Jillian Boustred

Australia · Est. 2015 · Luxury

Jillian Boustred is a Sydney, Australia–based fashion brand founded by Jillian Boustred in 2015, known for its modern, feminine approach to women’s clothing. The brand focuses on dresses, tops, and occasion-ready pieces that feel elegant but easy to wear. Jillian Boustred’s designs often feature soft fabrics, flattering silhouettes, and thoughtful details that work well for events, celebrations, and polished everyday wear. Instead of loud trends, the brand leans toward timeless shapes with a contemporary feel. The clothing feels refined yet comfortable, making it suitable for both daytime and evening occasions. Jillian Boustred appeals to people who want clothing that feels special without being complicated. It’s ideal for customers looking for graceful, modern womenswear that balances elegance with wearability.

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Inspired By Giselle

USA · Affordable

Inspired by Giselle is a jewellery brand offering modern, feminine designs created to embody confidence and elegance. Its collections include earrings, rings, and necklaces crafted in gold plating, silver, and semi-precious stones, often featuring delicate, trend-conscious detailing. The brand embraces jewellery as a reflection of style and empowerment. What makes Inspired by Giselle distinctive is its focus on wearable sophistication pieces designed to complement everyday fashion while feeling special. With an identity rooted in modern femininity, Inspired by Giselle appeals to customers who want boutique jewelry that is stylish, personal, and versatile, positioning itself as a fresh name in contemporary design.

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Alerisa featured image

Alerisa

Singapore · Est. 2017 · Mid-range

Alerisa is a Singapore–based fashion brand that focuses on modern women’s clothing designed for everyday wear with a clean and wearable aesthetic. The brand creates wardrobe pieces such as dresses, tops, trousers, and relaxed staples that feel easy to style and comfortable to wear. Alerisa’s designs favour simple silhouettes, approachable fabrics, and neutral tones that make outfits suitable for work, casual outings, and social plans. Instead of heavy trends or bold prints, the brand focuses on dependable pieces that fit naturally into daily life. The clothing feels practical and calm, offering a balance between comfort and style. Alerisa appeals to people who want straightforward fashion that looks put-together without being complicated. It is ideal for customers who prefer everyday wardrobe staples that feel modern, wearable, and easy to mix and match.

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Boheme Goods

Canada · Est. 2020 · Mid-range

Boheme Goods is a Canadian minimalist label for women, founded in Maple Ridge in 2020 by Sarah Shabacon. Shabacon started the brand, which also styles itself Bohème, after several years of selling curated vintage collections. It describes itself as an independent Canadian design studio, and its tagline is "for all our bodies", reflecting its relaxed, minimal approach to everyday essentials. The range includes tees, knits, skirts, trousers, dresses and outerwear, plus accessories like scarves, caps and bags. Its knits include the V Neck Cardi, Fisherman Knit, Dad Knit and Asymmetric Cashmere Knit, alongside The 71 Tee, The Short, The Culotte, The Ruffle Maxi Dress, The Wool Wrap Coat and The Puffer Jacket. Some styles come with a Custom Length option, and the studio still sells some curated vintage lots. Boheme Goods is designed in Canada and made by trusted partners in both China and Canada. The brand is committed to giving back, supporting other small and local businesses in its manufacturing and in where it spends and donates its own profits. Boheme Goods is an independent design studio run by its founder, and it sells online.

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Soleil Toujours

United States · Est. 2010 · Luxury

Soleil Toujours is a luxury American sun care and skincare brand founded by Valerie McMurray, built on the conviction that daily sun protection should be as sophisticated and skin-nourishing as the rest of a prestige routine. The brand's formulations use 100% mineral SPF, relying on non-nano zinc oxide rather than chemical filters, and more than 70% of ingredients across the range are organic. This combination has made Soleil Toujours one of the most frequently recommended clean beauty options in a category historically dominated by conventional chemistry. Every product is reef-safe, formulated without oxybenzone and octinoxate, and the range is free from parabens, silicones and sulfates. The brand is vegan with a single exception, the lip masque, which contains beeswax, a distinction Soleil Toujours states clearly rather than obscuring. Environmental commitment extends well beyond formulation: the company is certified carbon neutral through Cool Effect, offsetting emissions across its operations, and cartons are FSC-certified, sourced from responsibly managed forests. Hero products including the Organic Sheer Sunscreen Mist, Set + Protect Micro Mist and Après Sun Gel deliver antioxidant support alongside broad-spectrum protection, positioning sun care as a treatment step rather than an afterthought. For anyone researching sustainable beauty, organic beauty or luxury American beauty brands with credible environmental verification, Soleil Toujours offers a rare combination of elegant textures, mineral-only protection and third-party-backed carbon accountability, making it a genuine standout among clean sun care brands for consumers who refuse to compromise between skin health, ocean safety and the sensorial experience they expect from prestige skincare.

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Zulu and Zephyr

Australia · Est. 2012 · Mid-range

"Zulu & Zephyr is a Byron Bay, Australia based lifestyle brand, founded in 2012 by sisters Candice and Karla Rose. Known for its coastal-inspired identity, the label produces swimwear, ready-to-wear, and lifestyle collections that embody laid-back Australian beach culture. Its swimwear includes bikinis and one-pieces in earthy tones, natural textures, and classic silhouettes, designed for both style and comfort. Zulu & Zephyr is also committed to sustainability, using eco-conscious fabrics such as recycled nylons and organic cotton. What makes the brand distinctive is its holistic identity — not just a swimwear label but a lifestyle brand that merges fashion, sustainability, and the spirit of the ocean. With its signature relaxed aesthetic and versatile collections, Zulu & Zephyr appeals to women who want effortless pieces that transition seamlessly from the beach to everyday wear. The brand has become an internationally recognized voice in modern Australian fashion."

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Nana Positano

Italy · Est. 1960 · Mid-range

Nanà Positano traces its shoemaking roots to Carmine Ruocco, who began crafting shoes and sandals in Positano in 1960. He passed the craft to his son Vincenzo and grandson Lorenzo. Today, Nanà designs the collection, working with Italian artisan workshops to make the sandals. The business identifies itself as Nanà Positano by Anna Caiazzo. The brand focuses on Positano sandals, including simple leather designs, crystal embellished pairs, lace up styles, and a men’s collection. Its history page describes Tuscan leather soles and uppers, with decorative metal details made by artisans in Naples. Some styles let customers choose details such as stones or heel height. Customers can shop online or visit the boutique on Via Pasitea in Positano. The website provides a European size chart and asks customers to submit foot measurements when ordering personalized sandals. It also offers international shipping. Since models are made after an order is placed, shoppers should check the specific product and return terms before buying, especially for custom designs.

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Nathan Alan Jewelers

United States · Est. 1985 · Luxury

Nathan Alan Jewelers is a fine jewelry brand based in Costa Mesa, California, and has been serving customers for over forty years. Family owned and operated, the brand is best known for its custom engagement rings and wedding bands, crafted to reflect each couple’s story. Every piece is made with high quality materials, including platinum, 18 carat gold, and ethically sourced or lab grown diamonds and gemstones. The style is timeless and elegant, offering classic solitaires, halos, and unique bespoke designs. Nathan Alan Jewelers also provides full customization services, allowing customers to work closely with master jewelers to create one of a kind pieces. The brand values integrity, craftsmanship, and personal service, building lasting relationships with its clients. Customers trust Nathan Alan Jewelers for its expertise, attention to detail, and reputation for delivering fine jewelry that combines beauty, quality, and meaningful design.

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Blluemade

USA · Est. 2015 · Mid-range

Blluemade is a minimalist American designer clothing label for men and women, founded in 2015 by husband-and-wife team Alex Robins and Lilly Lampe and now based in New York. An academic and an arts writer, the couple had no plans to start a fashion brand until linen dresses they designed for travel drew questions from friends. Their research into what makes good linen led them to Belgium. The gender-neutral line is inspired by vintage farming and workwear garments and historic textiles that age well over decades. It includes linen caps and bucket hats, tees, Italian nylon shorts and seasonal linen garments released in small editions. Everything is made in the USA, in New York City's Garment District. The name explains the approach: "blue" for the founders' love of indigo, vintage denim and blue-dyed textiles, "made" for a commitment to ethical production, and the extra "L" for linen. Its Belgian linen is certified Masters of Linen, produced entirely in Europe from field to fabric, and meets OEKO-TEX Standard 100. Blluemade has been featured by Gear Patrol, and its founders have publicly campaigned to protect the zoning that keeps garment factories in Manhattan's Garment District.

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