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2,795 brands

PURITO SEOUL featured image

PURITO SEOUL

Republic of Korea · Est. 2013 · Affordable

Purito is a modern Korean skincare brand. It draws on Korean ingredients and culture to make products that feel good to use. The name joins the Korean word for purification with the character for earth and soil. The brand works to five values. Explorative, sensorial, simplicity, community-centric and eco-ethical. Ingredients are sourced with real local detail. Oats come from Gunsan. Bamboo comes from Damyang. There is also Korean centella asiatica, East Sea deep sea water, minari, hydrangea and starflower. Every product is made in Korea. Purito says all its products are vegan and cruelty-free. It also says its ingredient suppliers do not test on animals. There is no synthetic fragrance. Unscented versions are labelled honestly, noting you may still smell a light natural scent. Testing is where Purito really stands out. Dermatologist testing, HRIPT hypoallergenic testing and sensitive skin testing were all done through the Korea Institute of Dermatological Sciences. The brand publishes the dates and the number of people tested. Products are also non-comedogenic and fungal-acne safe. Bottles use 30% recycled PET. Tubes use 30% recycled plastic. Best sellers include the Wonder Releaf Centella Toner and the Mighty Bamboo Panthenol Cream. The Oat In Calming Gel Cream, Retinol Retinal 2000 NAD+ Serum and Daily Soft Touch Sunscreen SPF50+ are also popular. For Korean beauty, vegan beauty, cruelty-free beauty, affordable beauty or gentle care for sensitive skin, Purito is one of the safest K-beauty picks you can make. The prices also keep a full routine within reach. That mix is hard to find.

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PuroBIO Cosmetics

Italy · Est. 2014 · Affordable

puroBIO Cosmetics is an Italian makeup brand founded in 2014 by Massimo Bruno and Michele D'Onghia and based in Noci, Bari, in the Puglia region. The brand brings natural and organic beauty into the affordable cosmetics space, giving customers a more ingredient-conscious alternative without requiring luxury-level spending. Its vegan and cruelty-free positioning is central to the brand’s appeal. For shoppers who want animal-friendly makeup, puroBIO combines those values with natural and organic formulations rather than treating them as separate product attributes. The brand’s Italian roots also give it a strong European beauty identity. Its location in Puglia helps distinguish puroBIO from generic international clean-beauty labels and gives the range a clearer connection to local beauty culture. Affordability is particularly important because organic and natural cosmetics are often positioned at a premium. puroBIO makes these categories more accessible, allowing customers to build everyday makeup routines around natural, organic, vegan, and cruelty-free products without paying luxury prices. Overall, puroBIO Cosmetics is an affordable European makeup brand combining natural beauty, organic formulations, vegan and cruelty-free practices, Italian identity, and practical everyday products. It is a strong fit for shoppers who want more conscious makeup choices while keeping their beauty routine accessible.

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Natalie Marie Jewellery

United States · Est. 2012 · Mid-range

Natalie Marie Jewellery is a brand founded by Natalie Fitch, specialising in hand-crafted fine jewellery with a focus on ethical practices. Based in Alexandria, Virginia, the studio creates engagement rings, wedding bands, and bespoke pieces using responsibly sourced diamonds, lab-grown stones, and recycled precious metals. The collections also include delicate earrings, necklaces, and stacking rings that reflect a minimalist aesthetic. What makes Natalie Marie Jewellery unique is its dedication to slow design every piece is made to order, minimising waste and ensuring thoughtful craftsmanship. With an identity rooted in sustainability and intimacy, the brand appeals to couples and individuals seeking ethical jewelry that balances modern design with personal meaning, positioning itself as a leading name in fine jewellery.

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Crywolf

New Zealand · Est. 2019 · Mid-range

is an adventurous New Zealand-designed kids clothing brand founded by Natalie Meldrum in 2019, built on a passionate mission to get children back outdoors and foster a deep appreciation for the natural world through clothing that truly performs. Specializing in high-performing, sustainably made outerwear for active young children, the brand produces fun and functional garments designed to accompany every outdoor adventure regardless of weather or terrain. Crywolf is now proudly stocked in over 200 locations around the world, earning international recognition for its combination of playful design, serious performance credentials, and a commitment to making children's outerwear that is better for the planet. From Kiwi children exploring riverbeds to families adventuring in Europe, Crywolf has built a devoted global community united by a shared love of childhood spent joyfully and fearlessly outdoors.

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Dehen 1920

USA · Est. 1920 · Luxury

Dehen 1920 is an American luxury designer clothing label for men and women, founded in Portland in 1920 by William Peter Dehen. A German immigrant who had worked at Golden State Knitting in San Francisco and as night knitting manager at Jantzen Knitting Mills, Dehen set up Dehen Knitting Company to make varsity and collegiate sweaters. The family business kept knitting through the Depression, at one point running machines from the basement of the Dehen home. Over the decades the company added motorcycle riding sweaters, varsity jackets, car coats and cheerleading uniforms. Its own Dehen 1920 line, launched in 2011, includes N-1 Deck Jackets, Varsity and Flyer's Club Jackets, Crissman overshirts, moto sweaters and Heavy Duty tees. Everything is made in the company's own factory in Portland, Oregon. The brand is built on hand-crafted, heavyweight pieces in wool, waxed cotton and leather, designed to last for generations. Varsity jackets were historically made by hand to each athlete's specification, and the company has kept its manufacturing in the USA despite decades of pressure to move production overseas. Dehen 1920 remains a family-owned business and runs a retail store alongside its Portland factory.

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Shop Studio Adorn

United Kingdom · Est. 2016 · Affordable

By Rogue is a jewelry brand that focuses on creating bold yet wearable designs for people who want to stand out. Founded with the idea of mixing modern style and everyday practicality, the brand offers collections that are edgy, confident, and full of character. Their pieces are crafted in sterling silver and gold plating, with many designs featuring strong lines, chunky textures, and statement shapes. By Rogue keeps production small to maintain quality and uniqueness, steering away from mass-produced fashion jewelry. The brand also values sustainability, using recycled materials where possible and packaging that reduces environmental impact. Their collections include standout earrings, layered chains, and rings that can be worn alone or stacked for a more dramatic look. Customers choose By Rogue for jewelry that is expressive and versatile, making it popular among those looking for modern jewelry that feels both creative and accessible.

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Pieton

South Korea · Est. 2022 · Mid-range

Piéton is a Seoul-based footwear brand associated with Jinhee Seo, whom its official site identifies as owner and CEO. Introduced in 2022, the label takes inspiration from women’s lives in cities and from urban architecture. It starts its designs with the shoe last, using that foundation to create sculptural shapes with a restrained overall look. The range includes boots, loafers, pumps, slingbacks and sandals, with some bags also appearing in its shop. This is a useful brand to explore if you are looking for women’s shoes with a distinctive shape that can still work across seasons. Its current company address is in Seongdong-gu, Seoul. Piéton’s English-language site allows direct ordering and provides a size guide. It uses Italian shoe sizes, with a published chart corresponding to Korean sizes 220–260; the brand advises checking each product page because the last can affect fit. Its shipping guide distinguishes in-stock items from made-to-order items and explains the arrangements for international orders. Stockist information is also available on the site for shoppers who prefer to locate a retailer.

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Boldwill

Netherlands · Est. 2018 · Mid-range

Boldwill is a Netherlands–based fashion brand that focuses on modern, confident clothing with a bold aesthetic. The brand creates pieces like dresses, tops, and statement silhouettes designed to feel striking and contemporary. Boldwill’s designs often feature strong lines, expressive details, and shapes that help outfits feel powerful and fashion-forward. Instead of quiet minimalism, the brand leans into visuals that make an impact while still remaining wearable. The clothing is made for people who enjoy using fashion as a form of self-expression — pieces that feel current and intentional. Boldwill appeals to customers looking for expressive, modern clothing that feels confident and distinctive. It’s ideal for those who want standout wardrobe pieces that feel bold, stylish, and ready for memorable looks.

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Hatley

Canada · Est. 1987 · Mid-range

is a beloved kids clothing brand founded in 1987 in North Hatley, Quebec, Canada, by John and Alice Oldland, where artist Alice's creative spirit and John's entrepreneurial drive combined to build what would become one of Canada's most iconic children's apparel labels. Beginning with hand-illustrated aprons and gifts, the brand grew under the next generation into a full premium apparel line, relocating its headquarters to Montreal while retaining its charming small-town soul. Hatley is best known for its PVC-free rain gear, vibrant cotton pyjamas, and whimsical hand-drawn prints that celebrate the joy and playfulness of childhood. Now distributed in approximately 3,300 stores across North America and over 20 countries, the brand continues to design premium-quality clothing for women and kids that is crafted to be loved, outgrown, and joyfully handed down to the next generation.

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Cravn Jewelry

Singapore · Est. 2015 · Affordable

Cravn Jewelry is a small brand based in Singapore, founded and run by maker Meredith White. The name comes from “The Craven House,” which is where Meredith’s studio is located. The brand is centered on making lightweight, comfortable jewelry using upcycled leather scraps, cork remnants, brass, and sustainable materials, so pieces feel gentle to wear yet still make a statement. Each item is rooted in sustainability. Meredith uses eco-conscious packaging, compostable or repurposed, and even collaborates on creative recycling programs like box handle up-cycling. Her mission is simple: jewelry should be worn, not weighed down. Customers love Cravn Jewelry for its modern, airy designs, eco-focused craftsmanship, and heartfelt warmth. The brand has become known for sustainable jewelry that blends comfort with conscience

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Selin Kent

United States · Est. 2014 · Luxury

Selin Kent is a fine jewellery brand founded by New York–based designer Selin Kent, known for her sleek, modern aesthetic. The collections include rings, earrings, and necklaces crafted in 14K gold with diamonds and gemstones. Designs often feature geometric shapes, sharp lines, and understated elegance, combining contemporary styling with classic fine materials. What makes Selin Kent distinct is its focus on balance jewellery that is refined but never overworked, designed for women who appreciate subtle luxury. With an identity grounded in clarity and sophistication, Selin Kent appeals to customers who want minimalist jewelry made with fine materials, positioning itself as a respected name in modern fine jewellery.

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Unwritten

Australia · Est. 2019 · Mid-range

Unwritten is an Australian haircare brand founded in 2019, designed for professional stylists and modern consumers seeking clean, effective formulations. Based in New South Wales, the brand crafts shampoos, conditioners, and styling essentials with plant-based ingredients while avoiding sulfates and parabens. Unwritten's minimalist packaging and ingredient transparency reflect its commitment to sustainability and authenticity. The brand prioritizes hair health through gentle formulations that maintain natural texture and deliver salon-quality results. Rooted in Australian craftsmanship and innovation, Unwritten empowers both stylists and everyday users with high-performing, uncomplicated formulas that honor the integrity of healthy hair while respecting environmental responsibility.

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Parlez

United Kingdom · Est. 2012 · Mid-range

Parlez is a UK-based fashion brand founded by Cav Bunkhall in Bristol in 2012 that focuses on contemporary clothing with a minimalist, everyday appeal. The brand creates wardrobe essentials such as tops, shirts, trousers, jackets, and relaxed pieces designed to feel wearable, simple, and modern. Parlez’s designs favour clean lines, calm colours, and comfortable silhouettes that work well for daily life, casual social occasions, and work-from-home routines. The clothing is designed to be easy to style — each piece feels versatile and dependable without extra fuss. Instead of chasing fast trends or heavy prints, the brand focuses on timeless wardrobe staples that can be worn again and again across seasons. Parlez appeals to people who want uncomplicated, everyday fashion that feels calm and adaptable. It is ideal for customers who value straightforward, wearable clothing that fits smoothly into varied parts of daily life.

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Essentials for Zula

Austria · Est. 2015 · Affordable

"Essentials for Zula is a Vienna, Austria based swimwear brand, founded in 2015 by Delie Kastner-Erol. Designed in Austria, crafted in Thailand, the label produces swimwear that blends European design with artisanal craftsmanship. Its collections include bikinis and one-pieces made from sustainable fabrics, featuring feminine cuts, delicate detailing, and versatile styling. Essentials for Zula emphasizes slow fashion, focusing on quality, ethical production, and environmentally responsible practices. What makes the brand unique is its cross-cultural identity—combining Austrian minimalism with Thai craftsmanship, resulting in swimwear that is both refined and globally inspired. The label appeals to women who want pieces that feel modern, sustainable, and culturally connected. By highlighting craftsmanship and responsibility, Essentials for Zula has built a reputation as a thoughtful, boutique swimwear brand within the international fashion market."

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Osmia

United States · Est. 2012 · Luxury

Osmia is an American natural skincare brand founded in 2012 by Dr Sarah Villafranco, a Georgetown-trained physician. She spent around a decade in emergency medicine before a soap-making class changed her direction entirely. Based in Carbondale, Colorado, the brand is woman-owned and follows a deliberate less-is-more philosophy. The aim is healthier, happier skin, using ingredients that support both human and environmental health. Its honesty about certification is worth noting. The brand trades as Osmia Skincare rather than Osmia Organics. It states plainly that it is not certified organic, prioritising supplier quality over paperwork. Every label prints the percentage of certified organic ingredients. That is a more useful disclosure than a badge. Products are made in the USA, either at the Colorado headquarters or with US manufacturing partners, and the soap-making craft heritage survives in the Osmia Craft Series. Hero products include the Purely Simple Face Cream, the Purely Calm Gel Toner and Nectar Nourishing Drops. The Black Clay Facial Soap and Rosemary Scalp Oil are also favourites, and an extensive trial-size programme starts at $3. Formulas exclude synthetic fragrance, synthetic colour, petrochemicals, phthalates, parabens, sulfates and ethoxylated ingredients. Most products are vegan, with eight items containing honey, beeswax, lanolin or buttermilk powder, all disclosed. Cartons are FSC certified with non-toxic UV inks, and plastic components contain post-consumer recycled material. One tree is planted per order through One Tree Planted, exceeding 160,000 trees since 2018. For natural, women-owned American skincare, Osmia is deeply credible. Its honesty about what it has not certified is the most convincing thing about it.

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Verso Skincare

Sweden · Est. 2013 · Luxury

Verso Skincare is a Swedish brand founded in 2013 by Lars Fredriksson. The name is Latin for reverse, and reversing visible ageing is what the brand was built to do. Verso is unusually clear about what it is not. It says plainly that it is not a natural or organic brand and that it uses high-quality synthetic ingredients where those perform better. That honesty is rare, and it is why the brand has a strong following among people who read studies rather than labels. Vitamin A is the heart of the range. Verso developed Retinol 8, a complex designed to give retinol-level results with far less irritation. It followed that with NEAR 1, a patented molecule joining vitamin A and niacinamide, developed over eight years. Products are made in Sweden and manufactured within the European Union. The look is pure Scandinavian minimalism, and the routines are short by design. Best sellers include the Super Facial Serum, Night Cream, Daily Glow, Super Eye Serum and Deep Cleanse. The range is vegan apart from the Lip Serum, which contains under one percent beeswax. Verso does not test on animals, and no third party does so on its behalf. Most products are fragrance-free or use under one percent White Tea Flower. On packaging, the goal is 75% recycled plastic across airtight formats, with the first launched in 2022. Outer packaging shrank by 14%, and dropping cellophane saves over 200kg of plastic a year. For Swedish beauty or minimalist science-led skincare, Verso delivers. It is honest about using synthetics. That honesty is part of the appeal.

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Minimioche

Canada · Est. 2008 · Mid-range

Minimioche is a Toronto, Canada–based children’s clothing brand founded by Alyssa Kerbel in 2008, focusing on modern, minimalist apparel for babies and kids. The brand creates essentials such as onesies, tops, trousers, dresses, and cozy layers made from soft, high-quality fabrics. Minimioche’s designs are known for their clean lines, neutral colours, and playful yet simple aesthetic that allows children to move freely and comfortably. Instead of loud prints or fast trends, the brand focuses on timeless pieces that can be worn often and passed down. The clothing feels gentle on the skin and practical for everyday play, rest, and outings. Minimioche appeals to parents who value simplicity, quality, and thoughtful design in kidswear. It’s ideal for families looking for stylish, durable children’s clothing that feels modern and easy to wear.

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Young In The Mountains

United States · Est. 2006 · Affordable

Young in the Mountains is a U.S. jewellery brand founded by artist Mariele Ivy, known for its dedication to sustainability and artistry. Its collections include engagement rings, earrings, and pendants crafted in recycled gold, conflict-free diamonds, and American-mined inlay stones. Designs often feature bold geometric forms and earthy colour palettes. What makes Young in the Mountains distinctive is its commitment to ethical practices combined with a modern design language. With an identity rooted in sustainability and originality, Young in the Mountains appeals to customers who want ethical jewelry that is striking, responsible, and meaningful, positioning itself as a standout voice in contemporary American jewellery.

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Dominiss Bridal

Poland · Est. 2005 · Mid-range

Bridal is a luxury bridal clothing brand founded in Kraków, Poland, known for its sophisticated approach to European bridal couture. The brand introduced an elegant collection of wedding gowns crafted with meticulous attention to detail, combining classic Polish craftsmanship with contemporary silhouettes and premium fabrics. Drawing on the rich textile heritage of the region, Dominiss produces beautifully constructed gowns that reflect refined femininity and timeless elegance, catering to the discerning modern bride seeking a dress of exceptional quality and enduring style. With an expanding international presence through bridal boutiques and retailers across Europe and beyond, Dominiss has established itself as one of Poland's most recognised names in luxury bridal fashion.

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Mayrena Paris

France · Est. 2019 · Mid-range

Mayrena Paris is a French jewellery brand offering elegant, minimalist designs made for everyday wear. Its collections include rings, earrings, and necklaces in vermeil, sterling silver, and gold plating, often defined by fluid lines and subtle detailing. Each piece reflects a Parisian sensibility timeless yet contemporary. What makes Mayrena distinctive is its dedication to simplicity and style, creating jewellery that complements rather than competes with personal expression. With an identity rooted in refinement and accessibility, Mayrena Paris appeals to those who want minimalist jewelry that is versatile, chic, and enduring, positioning itself as a modern Parisian label.

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House of Vigo

United States · Est. 2016 · Mid-range

House of Vigo is a Puerto Rico-based fashion brand that focuses on women’s clothing with a modern, elevated feel. The brand creates dresses, tops, jumpsuits, and wardrobe staples that feel contemporary and easy to wear. House of Vigo’s designs often feature streamlined silhouettes, wearable fabrics, and subtle details that make clothing suitable for daily wear, workdays, and social outings. Instead of loud prints or overly intricate designs, the brand leans toward pieces that feel balanced, practical, and refined. The clothing feels approachable and versatile, making it easy for customers to put together outfits for a range of occasions. House of Vigo appeals to people who enjoy modern, wearable fashion that feels simple and polished. It’s ideal for customers looking for dependable pieces that work well in everyday wardrobes.

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Bexie Accessory Co

Australia · Est. 2020 · Affordable

Bexie Accessory Co. is an Australian brand offering playful jewellery and fashion accessories. Its collections include earrings, necklaces, and bracelets crafted in mixed metals and beads, designed to bring colour and fun into everyday style. The brand focuses on creating affordable pieces that encourage self-expression. What makes Bexie distinctive is its lighthearted approach jewellery that feels youthful and creative. With an identity rooted in fun and accessibility, Bexie Accessory Co. appeals to those who want affordable jewelry that is expressive, trendy, and easy to wear, positioning itself as a cheerful Australian accessories label.

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BLP Beauty

Indonesia · Est. 2016 · Affordable

BLP Beauty is one of Indonesia's most influential homegrown makeup brands, founded in 2016 by makeup artist Lizzie Parra. What began as a professional artist's frustration with the shades available locally has grown into a national name, operating as PT Lizzie Parra Kreasi and stocked widely across the country. The range is organised with characteristic clarity into lips, face and eyes, alongside a dedicated BLP Everyday line and collaboration collections with Indonesian artists. Formulas are built for warm undertones and humid climates, a specificity global brands rarely manage, and the aesthetic is deliberately understated rather than heavily made up. BLP is certified cruelty-free by PETA and formulates with vegan ingredients, verified through PETA's Beauty Without Bunnies programme. Every product is registered with BPOM, Indonesia's food and drug authority, which represents a meaningful regulatory standard. Pricing sits firmly in the affordable tier, with most products between roughly two and fifteen US dollars. That accessibility, combined with a minimalist product philosophy summarised by the brand as beauty for every version of you, has made BLP a default choice for everyday wear rather than special occasions. For shoppers searching for affordable, vegan, PETA-certified cruelty-free makeup with formulas designed for Southeast Asian skin tones, BLP Beauty is the benchmark Indonesian brand and a rare example of a local label outperforming imports on its home ground.

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Jiwon Choi

United States · Est. 2018 · Mid-range

Jiwon Choi is a jewellery designer celebrated for sculptural pieces that blur the line between adornment and art. Based in New York, the brand creates rings, earrings, and necklaces using bold forms and clean metalwork, often exploring balance, asymmetry, and organic movement. Each piece is designed to feel architectural while remaining wearable, with a strong emphasis on form over excess decoration. What sets Jiwon Choi apart is its commitment to treating jewellery as a medium for artistic expression every design feels like a small sculpture. The identity is modern, expressive, and design-forward. Jiwon Choi appeals to those who view jewellery not as trend accessories but as lasting creative statements, positioning the label firmly within the world of boutique jewelry that celebrates artistry and individuality.

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