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Paragon Fitwear

United States · Est. 2013 · Mid-range

Paragon Fitwear is a New York, United States–based activewear and athletic clothing brand by Paragon Direct that focuses on functional fitness apparel designed for movement, comfort, and everyday performance. The brand creates workout gear such as leggings, sports bras, tops, jackets, and training shorts made from breathable, stretchy fabrics that support activity without restricting motion. Paragon Fitwear’s designs balance comfort with active performance — pieces are meant to feel supportive during gym sessions, runs, yoga, or everyday life. The clothing is designed to be easy to mix and match and built to endure frequent use and washing, making them dependable wardrobe staples for fitness enthusiasts. Instead of overly technical or fashion-only pieces, the brand focuses on practical, wearable performance wear that feels natural to wear in many settings. Paragon Fitwear appeals to people who want activewear that works with their lifestyle — supportive, comfortable, and ready for movement. It is ideal for customers who prioritise function, comfort, and versatility in their fitness wardrobe.

#ethical #sustainable

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Nat’v Basics

Australia · Est. 2019 · Mid-range

Basics is an activewear and sustainable underwear brand founded on October 31, 2019 by Gold Coast-based Sandy Ronalds, who launched it on her daughter's birthday as a meaningful tribute to the future she wanted to help create. After years working in business and noticing the enormous amount of waste generated by everyday apparel, Sandy set out to create comfortable and ethical underwear made from eco-friendly fabrics extracted from renewable beech wood using an environmentally responsible process. The brand grew from Sandy working alone out of her parents' spare bedroom to a team of six, generating over eight million dollars in revenue in its first few years while remaining 100 percent independently owned. Its signature fabric is breathable, antibacterial, non-toxic, and soft enough for sensitive skin, and the brand maintains a zero-tolerance policy for child labor, discrimination, and unsafe working conditions throughout its supply chain.

#sustainable #ethical

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Bunnies by the Bay Kids

United States · Est. 1986 · Mid-range

Bay is a heartfelt kids clothing brand born in 1986 in Anacortes, Washington, after a fishing boat tragedy inspired two sisters to stitch cloth bunnies as a way of healing. Guided by their seamstress grandmother's stories, the sisters turned their imagination into a thriving brand centered on whimsical storytelling and handcrafted comfort. Operating from their fictional "Cricket Island," the brand specializes in plush loveys, security blankets, stuffed animals, and soft baby clothing designed to bring warmth and wonder to early childhood. Each piece is crafted with meticulous attention to detail, making every product a cherished gift for newborns and growing children. Bunnies by the Bay is celebrated for creating heirloom-quality baby gifts that comfort, charm, and spark the imagination of little ones.

#organic #handmade

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St. Agni

Australia · Est. 2014 · Mid-range

St. Agni is an Australian minimalist designer clothing and accessories label for women, founded in Byron Bay in 2014 by Lara Fells and Matt Fells. The husband-and-wife team came from retail backgrounds and started with no business plan and little savings, after noticing a gap in the market for simple, well-made leather goods without the fuss. The studio lives by a "less is more" philosophy, exploring contemporary dressing through considered design and precise tailoring. St. Agni launched with four styles of leather tote bags, then added handmade woven leather footwear developed with Indonesian artisans and moved into ready-to-wear. Today it offers dresses, knitwear, tailoring, shirts, leather jackets, shoes and bags. Much of its clothing is made in China, with some pieces made in India, under its supplier code of conduct. The label emphasises quality fabrics and supply chain transparency, using organic cotton, RWS-certified wool, recycled fibres, linen, silk and leather in pieces designed to last. St. Agni has five Australian stores in Byron Bay, Sydney, Melbourne and Brisbane and sells through more than 90 retailers worldwide. In 2019 it introduced a knitted-leather technique for its footwear, and it celebrated its 10th anniversary in 2024.

#natural #recycled

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Deux par Deux featured image

Deux par Deux

Canada · Est. 1986 · Mid-range

Deux is an iconic kids clothing brand founded in 1986 in Montreal, Quebec, Canada, by Claude Diwan and Maurice Elmaleh, inspired by Claude's mother's tradition of importing smocked dresses from Paris. From the moment it launched, Deux par Deux transformed children's dressing into a festive celebration through vibrant colors, original prints, and bold, fashion-forward design that immediately made an impact on the Canadian and international children's fashion scene. Designed entirely in Quebec, the brand offers clothing for babies aged 3 months through children's size 14, with collections crafted for every season including signature snowsuits engineered specifically for the Canadian climate and rated to -30°C. Available in boutiques and online worldwide, Deux par Deux remains Canada's most beloved homegrown children's fashion brand, combining European design sensibility with the practicality and warmth that Canadian winters demand.

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Harlow featured image

Harlow

Australia · Est. 2012 · Mid-range

is an Australian designer clothing brand founded in 2012 by Kerry and Angelo in Melbourne, designed to serve plus-size and curvy women in sizes 12 to 26 who deserve fashion that reflects their personality and makes them feel fabulous. Every Harlow piece is designed by the founders themselves from first drawing to last fit, manufactured entirely in Australia by ethical, accredited factories, and made using premium quality fabrics in limited runs. The brand's Australian-made commitment is core to its identity — keeping local manufacturing skills alive, maintaining close relationships with makers, and ensuring each garment is built to last on high rotation rather than end up in landfill after a season. In 2024, after 12 years, Harlow paused operations.

#mid-range #everyday

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Susa Musa

UK · Est. 2020 · Mid-range

A London fashion brand founded in 2020 by Persian-British designer Asal Tehrani, born from a Depop vintage store and shaped by her Iranian heritage, the spirit of Persian women dressing fearlessly for themselves, and a deep love of 1990s and early 2000s silhouettes. Susamusa creates dresses, tops, skirts, sets, and separates made to order and in limited runs using vintage, deadstock, and responsibly sourced fabrics from London suppliers, with minimal waste in the cutting process and no trend-driven overproduction. Stocked at Liberty London and worn by Bella Hadid and Kendall Jenner, the brand has built a devoted Gen-Z following for its slinky, confident, quietly Persian aesthetic.

#everyday #mid-range

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Rejina Pyo

UK · Est. 2014 · Luxury

Rejina Pyo is a UK designer luxury clothing label for women, founded in London in 2014 by Rejina Pyo. Born in Seoul, Pyo moved to London in 2008 and completed the MA Fashion Design programme at Central Saint Martins, where winning the Han Nefkens Award paved the way for her namesake brand. A designer and painter, she balances Korean and British sensibilities through sculptural silhouettes, unexpected details and an artful use of colour, designing for the modern woman. The label offers shirts, tops, jackets, skirts, trousers, dresses and knitwear, alongside shoes, bags and jewellery. Signature pieces include the Caprice and Robyn shirts, the Cleo taffeta jacket and the quilted Duvet Jacket. Many garments are made in South Korea, its alpaca knitwear is made entirely in Peru, and its jewellery is crafted in Thailand. Taking a slower, more intentional approach, the brand prioritises lower-impact materials, European-sourced fabrics and small-scale manufacturers to create pieces that last. Pyo has won the Samsung Fashion Design Fund and the British Fashion Award for Emerging Talent. The brand opened a Soho store in 2022 and Rejina Pyo 86, a Notting Hill space with homeware and art, in 2025.

#organic #natural

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Suzanne Rae

USA · Est. 2010 · Mid-range

Suzanne Rae is a New York fashion and footwear brand founded in 2010 by designer Suzanne Rae Pelaez. Built on feminist principles, the label creates clothing and shoes for progressive individuals who value personal expression, thoughtful design, and responsible production. Its work combines an artistic point of view with pieces that can become parts of a wardrobe. The Suzanne Rae shoe collection includes Mary Janes, sandals, slingbacks, boots, slides, and signature glove-style shoes. Designs often reinterpret familiar silhouettes through sculptural heels, refined lines, unusual textures, and symbolic details. Selected styles are produced in Italy using leather, while the range also includes vegan material options. Suzanne Rae works with family-owned factories and considers social and environmental responsibility within its production choices. The result is footwear that feels independent, intelligent, and quietly distinctive rather than driven by fast seasonal trends. For shoppers seeking a New York designer shoe brand with a feminist perspective, Suzanne Rae offers expressive women’s footwear with substance. Its Mary Jane shoes, boots, and artful sandals suit customers who appreciate fashion, craftsmanship, and values working together today.

#minimalist #sustainable

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Nokware Skincare

Ghana · Est. 2017 · Mid-range

Nokware Skincare is a Ghanaian beauty brand founded in 2017 by Tutuwa Ahwoi and Akyaa Ampa-Sowa and based in Accra. The Black-owned and women-owned brand creates skincare inspired by African ingredients, traditional beauty knowledge, and locally rooted craftsmanship. Natural beauty is central to Nokware’s identity, with clean formulations and hand-crafted production supporting its connection to traditional skincare practices. Ethical and fair-trade principles are also important to the brand, particularly in its approach to sourcing and working with local communities. Sustainability forms another major part of Nokware’s positioning. The beauty brand incorporates refillable concepts, eco-friendly practices, and locally made production to help reduce unnecessary environmental impact. Its heritage-inspired approach gives the brand a distinctive identity while its minimalist, everyday products keep the skincare practical and approachable. Overall, Nokware Skincare is a Ghanaian beauty brand combining Black-owned and women-owned leadership, natural skincare, ethical and fair-trade sourcing, sustainability, locally made craftsmanship, refillable beauty, African heritage, and accessible everyday skincare.

#black-owned #women-owned

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Delikate Rayne

United States · Est. 2013 · Luxury

Delikate Rayne is a Los Angeles, California–based fashion brand founded by Meg Vora and Komie Vora in 2013, focused on refined women’s clothing with a blend of classic and modern sensibilities. The brand creates dresses, blouses, skirts, and tailored pieces that feel elegant, polished, and thoughtfully designed. Delikate Rayne’s designs often favour clean lines, soft colours, and flattering fits that make pieces suitable for both work and elevated everyday dressing. Instead of fleeting trends, the brand emphasises timeless silhouettes and understated luxury. The clothing feels refined and wearable, helping customers build a wardrobe that feels confident and cohesive. Delikate Rayne appeals to women who enjoy fashion that feels elegant without being overly formal. It is ideal for customers looking for wardrobe staples that feel polished, versatile, and designed with attention to detail.

#ethical #sustainable

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Jewelry Lab

Germany · Est. 2013 · Mid-range

Jewelry Lab is a contemporary jewellery brand dedicated to bold, hand-crafted designs. Its collections include chunky rings, statement necklaces, cuffs, and earrings made from sterling silver, brass, and mixed metals, often with oxidised or textured finishes. Each piece is handmade, reflecting the brand’s dedication to craftsmanship and individuality. Jewelry Lab embraces imperfection as beauty, producing designs that are raw, edgy, and distinctive. What sets the brand apart is its willingness to challenge convention, making jewellery that feels unconventional yet wearable. With an identity rooted in authenticity and rebellion, Jewelry Lab appeals to those who want handmade jewelry that makes a strong statement, positioning itself as a brand for customers who value originality over trends.

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Bonnegueule

France · Est. 2007 · Mid-range

BonneGueule is a French men’s fashion brand known for its thoughtful, honest approach to modern menswear. The brand focuses on core wardrobe pieces such as shirts, trousers, knitwear, jackets, and casual staples that are designed to be well-fitted, easy to wear, and built to last. BonneGueule doesn’t just make clothes — it focuses on clear explanations of fit, fabric quality, and style choices to help men dress with confidence. Instead of fast trends, the brand emphasises classic, wearable designs that work in everyday life, work settings, and smart-casual occasions. The clothing feels approachable and dependable, with an emphasis on good materials and sensible design. BonneGueule appeals to people who want a strong foundation of modern style without fuss. It’s ideal for men looking for wardrobe staples that feel high quality, understandable, and easy to style.

#ethical #sustainable

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9 Jour

Japan · Est. 2023 · Luxury

9-jour. is a fine contemporary fashion brand founded by Yuichiro Kato in Shibuya, Tokyo, Japan. The brand represents a commitment to creating stylish, comfortable, and environmentally conscious fashion through meticulous Japan-made craftsmanship. With extensive experience designing and modeling for prominent fashion brands both in and out of Japan, Yuichiro Kato brings sophisticated expertise to 9-jour.'s collections. The brand presents the ideal future of fashion through sincere creation that prioritizes quality, comfort, and environmental friendliness. 9-jour. independently developed innovative "New Man'yo Dye," a sustainable dyeing technique that represents traditional Japanese colors using natural dyes. This technique realizes nuanced, living colors extracted from natural materials with soft, smooth finishing. The brand emphasizes Japan's rich textile and dyeing traditions while embracing modern sustainability principles. Operating from Shibuya, Tokyo, 9-jour. creates pieces that honor Japanese cultural heritage and craftsmanship. The brand has established itself as a notable fine fashion brand dedicated to quality, environmental consciousness, and authentic Japanese design excellence.

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Amarkosa

India · Est. 2019 · Mid-range

Amarkosa is an India-based fashion brand that focuses on contemporary women’s clothing designed for everyday wear with a modern touch. The brand creates wardrobe staples such as tops, dresses, trousers, and casual pieces that feel comfortable and easy to style. Amarkosa’s designs favour relaxed silhouettes, approachable fabrics, and wearable colours that suit daily routines, workdays, and casual outings. Instead of fast trends or complicated styles, the brand focuses on dependable clothing that fits naturally into regular wardrobes. The pieces feel practical and versatile, allowing customers to wear them often without feeling outdated. Amarkosa appeals to people who want modern fashion that feels simple and accessible. It is ideal for customers looking for everyday clothing that balances comfort, style, and ease without extra effort.

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Daya Jewelry

Germany · Est. 2003 · Mid-range

Daya Jewelry is a Berlin-based jewellery brand inspired by spirituality, mindfulness, and self-expression. Its collections include rings, earrings, and necklaces crafted in sterling silver and gold vermeil, often accented with symbolic motifs such as moons, stars, and mandalas. Many designs are intended to serve as talismans, carrying personal meaning for the wearer. What makes Daya distinctive is its focus on intention jewellery designed to connect beauty with purpose. With an identity rooted in spirituality and empowerment, Daya Jewelry appeals to those who want bohemian jewelry that reflects individuality and mindfulness, positioning itself as a thoughtful choice for symbolic adornment.

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Buffbunny featured image

Buffbunny

United States · Est. 2016 · Mid-range

Buffbunny is a United States–based activewear brand founded by Heidi Somers that focuses on high-performance, stylish workout and athleisure clothing for women. The brand creates leggings, sports bras, tops, shorts, and active sets designed to feel supportive, comfortable, and flattering whether you’re at the gym, running errands, or relaxing at home. Buffbunny’s designs often combine sleek silhouettes with functional details like moisture-wicking fabrics and four-way stretch, making them suitable for a range of activities from yoga to HIIT workouts. Instead of basic sportswear, the brand leans into fashion-forward activewear that looks as good as it performs. The clothing feels confident and energising, helping customers feel motivated while moving. Buffbunny appeals to women who value both performance and style in their workout gear. It’s ideal for those looking for activewear that feels dependable, flattering, and versatile enough for both fitness and everyday wear.

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KUON featured image

KUON

Japan · Est. 2016 · Luxury

KUON is a Japanese designer clothing label for men, founded in Tokyo in 2016 by Arata Fujiwara, with designer Shinichiro Ishibashi. Ishibashi apprenticed with an established Tokyo tailor and worked as a pattern maker at a high-end brand showing in Paris before becoming KUON's designer. The name means eternity, the remote past or the future, and permanence, reflected in its motto: "New things become old, but beautiful things remain beautiful." KUON makes jackets and coats such as the Sashiko Crest Snow Parka and Dorozome MA-1, shirts, T-shirts, sweatshirts, hoodies, vests, hakama trousers and denim, plus caps, bags and one-of-a-kind vintage boro pieces. Everything is made in Japan. The label combines traditional boro patchwork, sashiko stitching, sakiori weaving and mud dyeing with Western clothing, revitalising vintage textiles. It upcycles boro with the Otsuchi Sashiko Project in Iwate, which supports recovery from the 2011 earthquake, and its sakiori is woven by people with disabilities at Sakkora Japan. KUON won the Tokyo Fashion Award in 2018, which took it to Pitti Uomo and the showroom.tokyo in Paris, and runs a flagship store in Tokyo.

#natural #upcycled

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Little Akiabara

Argentina · Mid-range

Akiabara is a romantically beautiful Argentine kids clothing brand based in Buenos Aires, celebrated for its exquisitely crafted heirloom-inspired baby and children's clothing rooted in the tradition of retro, lace, and muslin-rich dressing that has made Argentine children's fashion internationally admired. Drawing from the romantic aesthetic of classic children's clothing — delicate lace trims, fine muslin fabrics, vintage silhouettes, and lovingly detailed construction — the brand produces clothing for newborns and young children that feels genuinely timeless and treasured. Available in boutiques throughout Argentina and to international families who have discovered it through dedicated children's fashion retailers, Little Akiabara has earned a devoted following among parents who believe that early childhood deserves to be dressed with the kind of romantic, heirloom-quality care that only a brand with this level of dedication to its craft can deliver.

#everyday #mid-range

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Harly Jae

Canada · Est. 2017 · Mid-range

Jae is a Canadian designer clothing brand and slow fashion house creating feminine, vintage-inspired womenswear made ethically from natural fibres in Vancouver, Canada. The brand's collections are characterised by romantic silhouettes, soft natural textures, and a considered design philosophy that honours both craftsmanship and environmental responsibility. By producing in small batches using natural materials and keeping manufacturing local, Harly Jae upholds a commitment to longevity over volume — creating pieces intended to be treasured and worn across seasons rather than discarded with trends. The brand has built a following among women who are drawn to its delicate aesthetic and its alignment of beautiful design with ethical production values.

#sustainable #ethical

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Birch Babe

Canada · Est. 2017 · Mid-range

Birch Babe Naturals is a Canadian skincare brand handmade in small batches in Northbrook, Ontario. Founded by Debbie and run with her two daughters, Kelsey and Lindsay, it is a family business in the literal sense, and every product is formulated, made and packed by the people who own it. The range is broad but coherent: cleansers, micellar water, toners, serums, face oils, creams, masks and mineral sunscreen, alongside body bars and oils, muscle balm, beard care, a baby line and a small collection of lip and cheek tints. Formulations are certified All Natural by CertClean, an independent verification that separates the brand from the many labels using "natural" without proof, and the founder holds diplomas in organic skincare formulation and advanced organic cosmetic science. Products are vegan and Leaping Bunny certified cruelty-free, made with ethically sourced, organic and certified natural ingredients. Packaging is almost entirely plastic-free, with a stated commitment to recyclable and sustainable materials and shipping that avoids unnecessary waste. Sitting in the mid-range tier and made entirely in Canada, Birch Babe is positioned for everyday, low-waste self-care rather than clinical intervention, with formulas gentle enough for babies and sensitive skin. For shoppers looking for natural, organic, vegan and cruelty-free skincare that is genuinely handmade, women-owned and locally made rather than outsourced, Birch Babe is one of the most transparent small brands operating in Canadian clean beauty today.

#natural #organic

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Sweed

Sweden · Est. 2015 · Mid-range

Sweed is a Swedish beauty brand founded by Petra Strand. Based in Stockholm, it began with lashes and has grown into a full range covering complexion, colour and skincare-infused makeup, sold internationally while retaining a distinctly Scandinavian restraint. The proposition is professional performance without the compromises usually attached to clean formulation. Sweed products are designed to make people look like themselves after a two-week holiday rather than like they are wearing makeup, and the mascara, lash and complexion products in particular have built a following among working artists. Formulas are described as skincare-infused with science-backed ingredients, and the brand runs a dedicated Makeup Artist Programme, which keeps it connected to the professionals using its products daily. Sweed is a vegan brand and is committed to being cruelty-free, with no animal testing carried out during any stage of product development, and it adheres strictly to European Union cosmetics regulation. Its eyelash serum is formulated without prostaglandins, an important distinction in a category where those ingredients have caused problems. The brand also runs a conservation partnership with Billion Baby Turtles, rescuing a sea turtle for every mascara sold. Priced in the mid-range tier, Sweed sits between accessible and prestige while delivering professional-grade results across the range. For shoppers searching for vegan, cruelty-free, clean European beauty from a women-owned brand, Sweed is a genuinely credible option.

#cruelty-free #vegan

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Bloni

India · Est. 2017 · Luxury

Bloni is an Indian designer label for gender-neutral luxury fashion, founded in Gurugram in 2017 by designer Akshat Bansal. Born in 1990 in Hisar, India, Bansal grew up around heritage handlooms at his family's store before training at Central Saint Martins in London and completing an apprenticeship on Savile Row. His work explores form and tactility, merging heritage textiles and crafts with future materials and new technologies. The range spans shirts, trousers, jackets, suits and gowns, alongside one-off sculptural couture pieces. Collections are made in India, and signature pieces include the Beige Paper Shirt, the Blue Heat Sensitive Shirt, the Classic Tie-Dye Shirt, Black Denim Train Pants, the Black Mesh Gown and the Agate Aura Cape. Bloni combines proprietary techniques with archival textiles, biomaterials and recycled materials, working across denim, cotton, silk and wool. This experimental approach to materials, from paper-like finishes to heat-sensitive fabrics, sits at the heart of the label's avant-garde, sustainable identity. The fashion house remains independent and is led by Bansal as founder and designer.

#recycled #sustainable

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Saint Bridal Couture

New Zealand · Luxury

Saint Bridal Couture is a New Zealand–based bridal fashion brand founded by Michele Corty that focuses on custom and couture wedding gowns with a modern, elegant aesthetic. The brand designs wedding dresses that feel refined, flattering, and personal to the bride’s vision rather than mass-produced. Saint Bridal Couture creates gowns with clean shapes, thoughtful tailoring, and attention to detail so each dress feels unique and well-fitted. The clothing is made to feel beautiful on the wedding day without being overly dramatic, choosing instead timeless silhouettes and delicate craftsmanship. The brand appeals to brides who want a more tailored, intimate approach to bridalwear — dresses that feel crafted for them. Saint Bridal Couture is ideal for customers seeking wedding gowns that balance modern design, comfort, and refined elegance for their special day.

#ethical #sustainable

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