Location

Jakarta, Jakarta, Indonesia

Founded

2016

Price range

Rp39,000 – Rp259,000

Shipping

Indonesia, Malaysia

Catalogue

97 products

Size range

2–100

BLP Beauty Brand Logo

BLP Beauty

Independent brand — verified
About

BLP Beauty is one of Indonesia's most influential homegrown makeup brands, founded in 2016 by makeup artist Lizzie Parra. What began as a professional artist's frustration with the shades available locally has grown into a national name, operating as PT Lizzie Parra Kreasi and stocked widely across the country. The range is organised with characteristic clarity into lips, face and eyes, alongside a dedicated BLP Everyday line and collaboration collections with Indonesian artists. Formulas are built for warm undertones and humid climates, a specificity global brands rarely manage, and the aesthetic is deliberately understated rather than heavily made up. BLP is certified cruelty-free by PETA and formulates with vegan ingredients, verified through PETA's Beauty Without Bunnies programme. Every product is registered with BPOM, Indonesia's food and drug authority, which represents a meaningful regulatory standard. Pricing sits firmly in the affordable tier, with most products between roughly two and fifteen US dollars. That accessibility, combined with a minimalist product philosophy summarised by the brand as beauty for every version of you, has made BLP a default choice for everyday wear rather than special occasions. For shoppers searching for affordable, vegan, PETA-certified cruelty-free makeup with formulas designed for Southeast Asian skin tones, BLP Beauty is the benchmark Indonesian brand and a rare example of a local label outperforming imports on its home ground.

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Brand Details

Contract manufactured
Indonesia
PETA Beauty Without Bunnies
Recyclable
Last reviewed
Oct 2026
Independent brand
Verified
L
Lizzie Parra

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Frequently asked questions

Is BLP Beauty good quality?
BLP Beauty's Lip Coat is praised for being highly pigmented and not drying, though reviewers note it isn't fully transfer proof and can show on dry lips.
Who founded BLP Beauty?
BLP Beauty was founded by Lizzie Parra, an Indonesian makeup artist and influencer whose lifelong passion for color grew from a university makeup habit.
When and where was BLP Beauty founded?
BLP Beauty was founded in 2016, based in Jakarta, Indonesia.
What makes BLP Beauty different?
BLP Beauty differentiates itself around the idea that beauty is for everyone, with shades built specifically for Indonesian and Asian skin tones.
Is BLP Beauty cruelty free and vegan?
BLP Beauty is listed as cruelty free by PETA, confirming no animal testing on its ingredients or finished products, though no vegan certification was found.
What's the bigger story behind BLP Beauty?
BLP Beauty founder Lizzie Parra was named to Fortune Indonesia's 40 Under 40 list in 2026, marking roughly a decade running the brand.

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