Location

South Korea

Founded

2022

Price range

₩150,000 – ₩350,000

Shipping

Worldwide

Pieton Footwear Brand Logo

Pieton

Independent brand — verified
About

Piéton is a Seoul-based footwear brand associated with Jinhee Seo, whom its official site identifies as owner and CEO. Introduced in 2022, the label takes inspiration from women’s lives in cities and from urban architecture. It starts its designs with the shoe last, using that foundation to create sculptural shapes with a restrained overall look. The range includes boots, loafers, pumps, slingbacks and sandals, with some bags also appearing in its shop. This is a useful brand to explore if you are looking for women’s shoes with a distinctive shape that can still work across seasons. Its current company address is in Seongdong-gu, Seoul. Piéton’s English-language site allows direct ordering and provides a size guide. It uses Italian shoe sizes, with a published chart corresponding to Korean sizes 220–260; the brand advises checking each product page because the last can affect fit. Its shipping guide distinguishes in-stock items from made-to-order items and explains the arrangements for international orders. Stockist information is also available on the site for shoppers who prefer to locate a retailer.

Brand Details

Not disclosed
South Korea
Last reviewed
Sep 2026
Independent brand
Verified
J
Jinhee Seo

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Frequently asked questions

1. Who founded Piéton, and when was the brand established?
Piéton is led by founder and owner Jinhee Seo. The supplied record dates the Seoul label to 2022; its official site confirms Seo’s leadership but does not presently state a formal founding year.
2. What kind of footwear does Piéton design?
Piéton is a Seoul-based women’s footwear label producing sculptural flats, loafers, heels and other refined everyday shoes. Its designs are informed by women’s experiences within modern cities and urban environments.
3. What inspires Piéton’s footwear designs?
The brand draws inspiration from urban architecture and the stories of women living in cities. Minimal detailing, balanced proportions and architectural forms allow its shoes to remain relevant beyond a single season.
4. Why does Piéton emphasize the shoe last?
Every Piéton design begins with the last—the three-dimensional form that determines a shoe’s shape and fit. This enables the brand to develop controlled, sculptural silhouettes rather than relying solely on surface decoration.
5. How should customers choose their Piéton shoe size?
Piéton uses Italian sizing and generally recommends a customer’s regular size. Because fit changes with the last and design, shoppers should also read the sizing recommendation on the individual product page.
6. How should Piéton leather and suede shoes be maintained?
Remove dust with a soft cloth and apply a small amount of suitable shoe cream when necessary. Brush suede gently, avoid rain and snow, and store shoes away from sunlight with paper supporting their shape.

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