BullyBoy
South Africa · Est. 2020 · Affordable
Bullyboy is a South African skate and streetwear label, founded in Cape Town in 2020 by Francesco Pareti. In late 2020, while shopping online for a skateboard setup, the owner could not find graphic grip tape he liked, so he made 100 custom grips with cooler designs and sold them to local skate shops. The name means aggressive man, but the double B sound makes it feel friendlier, matching the brand's motto of anarchy for positive change. The range has grown from graphic grip tapes into tees, shirts, baggy denim pants, caps and beanies, alongside skateboard decks and products from skate brands such as GX1000 and Hockey. Its clothing is made in South Africa, with many tees screen printed and distressed by hand in limited runs. Bullyboy aims to show underground skate culture in a raw, honest way and to build a real community rather than chase trends or profits. It avoids paid social ads in favour of guerrilla marketing such as wheat pasting and spray painting its car, and plans events and community projects. The everyday, affordable label sells online and through skate shops, staying rooted in the Cape Town skate scene.
