Subcategory

Cruelty-Free Beauty Brands – Page 11

Brands 241–264 of 322. Back to page 1 · Browse brands A–Z

322 brands

Sydney Grace

United States · Est. 2015 · Affordable

Sydney Grace is an American indie makeup brand and a family-owned business in the most literal sense: it takes its name from the founders' three oldest daughters, and is run by sisters who own and operate it directly. Based in California, it has built one of the most devoted followings in independent beauty largely by doing the unglamorous things properly. The catalogue is enormous for a brand this size. Pressed eyeshadows across an exceptionally broad shade library form the core, joined by palettes, complexion products, blushes and highlighters, all produced in the company's own facility rather than outsourced to a third-party manufacturer. That in-house control is why the formulas are consistent shade to shade, which anyone who has built a custom palette will recognise as unusual. Products are made in the USA from domestic and imported materials, and ingredients are ethically sourced. Sydney Grace is cruelty-free, with no animal testing carried out by the brand or by any of its suppliers. Most products are vegan, and the brand is transparent about the exceptions, identifying the shadows and highlighters containing carmine and the lip creams containing lanolin rather than making a blanket claim it cannot support. Pricing sits firmly in the affordable tier, which is central to how customers use the brand: single pans are cheap enough to experiment with, and building a full custom palette remains realistic. For shoppers seeking affordable, vegan, cruelty-free and ethically sourced American beauty that is genuinely locally made by the family that owns it, Sydney Grace is exceptional.

#vegan #cruelty-free

View

Beauty

Sweed

Sweden · Est. 2015 · Mid-range

Sweed is a Swedish beauty brand founded by Petra Strand. Based in Stockholm, it began with lashes and has grown into a full range covering complexion, colour and skincare-infused makeup, sold internationally while retaining a distinctly Scandinavian restraint. The proposition is professional performance without the compromises usually attached to clean formulation. Sweed products are designed to make people look like themselves after a two-week holiday rather than like they are wearing makeup, and the mascara, lash and complexion products in particular have built a following among working artists. Formulas are described as skincare-infused with science-backed ingredients, and the brand runs a dedicated Makeup Artist Programme, which keeps it connected to the professionals using its products daily. Sweed is a vegan brand and is committed to being cruelty-free, with no animal testing carried out during any stage of product development, and it adheres strictly to European Union cosmetics regulation. Its eyelash serum is formulated without prostaglandins, an important distinction in a category where those ingredients have caused problems. The brand also runs a conservation partnership with Billion Baby Turtles, rescuing a sea turtle for every mascara sold. Priced in the mid-range tier, Sweed sits between accessible and prestige while delivering professional-grade results across the range. For shoppers searching for vegan, cruelty-free, clean European beauty from a women-owned brand, Sweed is a genuinely credible option.

#vegan #cruelty-free

View

Beauty

Superegg

United States · Est. 2020 · Luxury

SUPEREGG is an American skincare brand built on one of the oldest beauty ingredients in the world, reinterpreted with modern formulation science. Founded by Erica Choi, a New York licensed esthetician who previously served as VP of Digital Design at Barneys New York, the brand draws on egg-based beauty rituals documented as far back as 600 BC in China and practised during Korea's Joseon Dynasty, and rebuilds them for contemporary skin. The formulations centre on the brand's proprietary Duplex technology, which separates the yolk, white and shell into distinct functional components rather than treating the egg as a single ingredient. That framework runs through a compact range of serums, creams and treatments, all combining potent botanical extracts with clinically proven actives, positioned as wellness-based premium K-beauty rather than a straightforward skincare line. Every product is one hundred percent vegan and made with one hundred percent plant-based ingredients, and SUPEREGG is cruelty-free, never tested on animals at any stage. Sustainability is handled with real specificity: cartons use FSC-certified paper, packaging materials are mostly or entirely recyclable, and the brand is transitioning toward post-consumer recycled glass and resin. It is a member of 1% for the Planet and states that conscious choices govern its production process, ingredient sourcing and fair trade practices. Products are developed in New York and manufactured in South Korea. Priced in the luxury tier and deliberately minimalist in product count, SUPEREGG is a strong option for anyone seeking vegan, natural, plant-based and cruelty-free American skincare from a women-owned brand with genuine cultural depth.

#vegan #cruelty-free

View

Beauty

SKIN CREAMERY

South Africa · Est. 2014 · Mid-range

Skin Creamery is a South African skincare brand founded in 2014 by Toshira Garraway, whose childhood in the lush Garden Route and later experience in luxury spas shaped a brand built around what it calls slow beauty and well ageing. Made in Cape Town, it has become the most awarded clean skincare brand in South Africa. The range is deliberately compact and multi-functional, favouring thoughtful simplicity over long routines: cleansers, creams, oils and treatments designed to work together rather than accumulate. Formulations use naturally derived ingredients including nutrient-rich African botanicals, cold-pressed oils and plant extracts, and are free of synthetic fragrance, parabens, harsh alcohols and soaps. Products are made in small batches to protect freshness and potency. The range is vegan with the single exception of the Honey Mask, which the brand identifies rather than glosses over, and it is cruelty-free, guaranteed by Beauty Without Cruelty, South Africa's own certifying body. Sourcing is genuinely ethical: the brand uses premium fair-trade and organic oils from sustainable projects, works with suppliers aligned to its values, buys honey from local farms and prioritises South African businesses to support local job creation. Sustainability is handled honestly. The Everyday Cream and Oil-Milk Cleanser are refillable, packaging is recyclable glass, single-use plastics have been substantially reduced and compostable alternatives are being trialled, while the brand admits its refill sachets are not yet recyclable. Priced mid-range, it is exceptional for vegan, natural, handmade and fair-trade clean skincare from a women-owned business.

#vegan #cruelty-free

View

Beauty

Sculpted by Aimee

Ireland · Est. 2016 · Mid-range

Sculpted By Aimee is an Irish beauty brand founded in 2016 by Aimee Connolly, widely described as Ireland's leading makeup artist, and it has become one of the most credentialed independents anywhere in European beauty. The philosophy is speed and simplicity. The brand talks about taking beauty back to basics and helping people feel fantastic in five minutes, and its Filter Free positioning rejects the heavily perfected aesthetic that dominated the decade it launched into. Complexion products including HydraGlo and Bronze Base anchor a range built for everyday wear rather than occasion makeup. Every product is one hundred percent vegan and cruelty-free, and the brand is officially Leaping Bunny certified by Cruelty Free International. Products are one hundred percent paraben and fragrance free. Its environmental credentials go considerably further than most colour brands. Sculpted By Aimee runs ReSculpted, a take-back scheme rewarding customers with points for returning empties. Refills are available on core complexion products, with further refill innovation underway. The brand has published emissions targets of a fifty percent reduction in scope one and two emissions and in logistics emissions by 2030. Supply chain ethics are addressed directly through responsible partnerships, fair pay, inclusive practices and factory visits verifying quality, sustainability and cruelty-free practice. Priced mid-range, it is an outstanding option for vegan, paraben-free and Leaping Bunny approved European beauty from a women-owned business.

#vegan #cruelty-free

View

Beauty

Rituel de Fille

United States · Est. 2014 · Luxury

Rituel de Fille is an American beauty brand with a French name and a genuinely singular imagination. Created by sisters Brittney, Christie and Katie Palmer and launched in 2014 after years of development that began in their own kitchens, it is based in Los Angeles and remains independently owned and operated. Its guiding idea, ancient pigment and modern colour, treats makeup as ritual rather than routine. The products are built around raw, elemental pigments including natural carmine and mineral colour, producing shades with a depth and complexity that mass manufacturing tends to flatten out. The brand describes its aesthetic as the convergence of the ancient and the avant-garde, calls its customers Rituelists and runs a Pro Artists Programme for working makeup artists. Because the formulations use carmine and beeswax, the range is not vegan, which the brand states openly on its own ingredients page rather than obscuring. Everything else is unusually rigorous. Rituel de Fille is both Leaping Bunny and PETA certified cruelty-free, testing at no phase of development, manufacturing or release, and it takes care to ensure raw materials come from sources using ethical labour practices. Production is genuinely artisanal: products are crafted by hand in small batches by a dedicated circle of artisans, and have been since 2014. Priced in the luxury tier, this is a brand for people who want natural colour with real character. For anyone seeking handmade, small-batch, ethically sourced and certified cruelty-free American beauty from a women-owned independent, it has no direct equivalent.

#cruelty-free #natural

View

Beauty

Plum

India · Est. 2013 · Affordable

Plum is an Indian beauty brand that made a claim in 2013 nobody else in the country could: to be India's first one hundred percent vegan beauty brand. Based in Thane, Maharashtra, it has grown from that founding position into one of the most widely stocked homegrown names in Indian skincare, bodycare, haircare and makeup. The approach is deliberately science-led rather than tradition-led. Plum formulates its own products in its own lab, tests them on real skin starting with its own team, and builds around thoughtfully picked, carefully tested ingredients rather than heritage botanicals. The brand's stated purpose, balance, clarity and calm, describes both the formulations and the tone, and the range is designed for everyday use across a wide spread of skin concerns. Every product is one hundred percent vegan and vegetarian, and Plum is PETA certified, which covers both its vegan status and its cruelty-free position. Where Plum genuinely leads is packaging responsibility. Its Empties4Good programme offers free pickup of rinsed empty Plum bottles, caps and jars, crediting customers for returns, and the brand is unusually honest about the limits of what it does, stating openly that it uses conventional PET, PP and PE rather than claiming special biodegradable grades it does not use. It avoids SAN, ABS and PVC entirely. Priced in the affordable tier and made in India, Plum is a leading choice for affordable, vegan, PETA-certified cruelty-free beauty with a genuine take-back recycling programme behind it.

#vegan #cruelty-free

View

Beauty

P. Louise

United Kingdom · Est. 2014 · Affordable

P.Louise is a British beauty brand that grew from a single makeup artist into one of the most talked-about independent success stories in the UK industry. Founded in 2014 by Paige Louise Williams, who remains CEO, Creative Director and founder, it is based in Stockport and has built its reputation on products that perform far above their price point. The range is colour-led and artistry-focused, with the Base Sculpt concealer and the brand's eyeshadow palettes driving much of its following. The positioning is direct: high-quality makeup, skincare and beauty products that deliver, without the luxury price tag, encouraging customers to express their artistry and glow differently. Its animal welfare credentials are unusually rigorous. All P.Louise cosmetics and personal care products are Leaping Bunny approved by Cruelty Free International, and the brand maintains a dedicated page explaining what that involves: supplier monitoring, supply chain checks down to ingredient-manufacturer level, a fixed cut-off date and regular independent audits. The brand is also careful to explain that Leaping Bunny approval and vegan status are two separate matters rather than conflating them, which is more honest than the industry norm. Beyond product, P.Louise operates a Makeup Academy training working artists, immersive retail stores in Stockport and Trafford complete with a café, and one of the most successful live shopping operations in British beauty. Priced in the affordable tier, it is a strong choice for anyone seeking affordable, Leaping Bunny certified cruelty-free UK beauty from a women-owned independent.

#cruelty-free #women-owned

View

Beauty

Pacifica Beauty

United States · Est. 1996 · Affordable

Pacifica Beauty is an American brand that has been arguing for ethical, plant-based cosmetics since 1996, long before the market had a word for it. Founded by Brook Harvey-Taylor and based in California, it has been described as the godmother of ethically natural beauty, and after nearly thirty years it remains one of the most recognisable names in accessible clean beauty. The range is unusually broad: skincare, colour cosmetics, haircare, body care and a substantial fragrance line, all built on plant-based ingredients combined with proven actives. The brand's own framing, inspired by nature and informed by science, captures a position that has kept it relevant as the category matured around it. Every formula is one hundred percent vegan and cruelty-free. Its Compassion Standards exclude more than 1,800 ingredients the brand will never use, and its products have earned acceptance from both the National Psoriasis Foundation and the National Eczema Association, meaningful third-party recognition for sensitive skin. Sustainability is handled with specifics. Packaging uses post-consumer recycled plastic, glass and aluminium with FSC-certified paper cartons, and through a partnership with Plastic Collective the brand operates a plastic collection plan matching the total plastic used across its products. It supports The Gentle Barn, the Santa Barbara Wildlife Care Network and the ACLU, and calls its community beauty activists. Priced in the affordable tier, Pacifica makes vegan, natural, cruelty-free and sustainable American beauty genuinely accessible for everyday use rather than aspirational, and remains a benchmark for the category it helped create.

#vegan #cruelty-free

View

Beauty

PAC Cosmetics

India · Est. 2006 · Affordable

PAC Cosmetics is an Indian makeup brand whose name states its purpose directly: Professional Artist Cosmetics. Based in Mumbai, it was created to meet the demands of professional makeup artists and beauty enthusiasts in a market where artists had long been forced to import their kits or compromise on what was available domestically. The range is built for working artists first. Brushes and tools form a substantial part of the catalogue alongside complexion products, palettes, lip colour and eye products, with formulations tailored specifically for Indian skin tones rather than adapted from Western shade ranges, which remains the single biggest gap in globally distributed cosmetics. The brand describes itself as an Indian brand with global standards, and positions its products as premium while keeping them within reach. Its research, development, manufacturing and testing span international markets, giving it access to formulation technology beyond what a domestic-only supply chain would allow. PAC states that the majority of its products are crafted with a commitment to ethical and cruelty-free practices, and says it is continuously working to expand its vegan and cruelty-free range, which is a more measured claim than most competitors make. The brand is self-funded and has grown through its own retail and distribution rather than external capital. Priced in the affordable tier under the tagline an expression of you, PAC is a practical option for anyone seeking affordable, cruelty-free professional makeup designed for Indian skin tones, whether building a first kit or restocking a working one.

#cruelty-free #affordable

View

Beauty

OFRA Cosmetics

United States · Est. 1994 · Mid-range

OFRA Cosmetics is one of the longest-running independent beauty manufacturers in the United States, founded in 1994 by Ofra and David Gaito and still operating from its own facility in South Florida more than thirty years later. In an industry where most brands outsource everything, OFRA develops, manufactures and distributes from a single headquarters, which is the foundation of both its consistency and its longevity. The range is broad, spanning complexion, eyes and lips, with the brand's highlighters in particular achieving cult status and becoming the products most people encounter first. Alongside consumer retail, OFRA operates a substantial professional and business-to-business arm, and is a leading manufacturer of cosmetology school kits, supplying the students who go on to become working makeup artists. Its Pro Kits and skincare lines serve that same professional audience directly. The brand is one hundred percent cruelty-free, with a stated position that beauty should never come at the expense of animals, and its products are gluten-free. Materials are sourced globally while manufacturing remains domestic, and OFRA is explicit that its products are proudly manufactured in the USA. Priced in the mid-range tier, the brand offers professional-grade formulation at costs pitched for regular use rather than occasional treats, and the range covers everything from statement highlights to everyday must-haves. For shoppers searching for cruelty-free, locally made American beauty with genuine manufacturing heritage, three decades of continuous independent ownership and real professional credibility behind it, OFRA Cosmetics remains a dependable and unusually well-established name in the category.

#cruelty-free #heritage

View

Beauty

NOTO Botanics

United States · Est. 2016 · Mid-range

NOTO Botanics is an American beauty brand that set out to make cosmetics for people the industry had never bothered to picture. Founded by artist and makeup artist Gloria Noto in Los Angeles, and described by her as the work of a queer female first-generation small business owner, it is genderless by design and built on what the brand calls edited minimalism and radical self care. The range is deliberately small and multi-use: pigments, balms, oils and serums that work across lips, eyes, cheeks and skin, made for people who prefer fewer things that do more. The aesthetic is a direct rejection of glossy hyper-beauty culture, and the products behave accordingly, offering wearable colour and skin comfort rather than transformation. Everything is vegan and cruelty-free, formulated with natural, ethically sourced botanical ingredients and never with added artificial scents, fragrances or perfumes. Production is genuinely small scale: all products are made in small batches by hand by a small team in Los Angeles, which is where the brand's locally hand made claim comes from. NOTO has also introduced a refill station, letting customers top up rather than repurchase, and its give-back programme supports Planned Parenthood, the LA LGBT Center, the Trevor Project, the ACLU and Black Mamas Matter. Priced in the mid-range tier, it competes on integrity rather than volume. For shoppers seeking vegan, natural, cruelty-free and ethically made American beauty from a women-owned, handmade and genuinely minimalist independent, NOTO Botanics is one of the most distinctive brands operating today.

#vegan #cruelty-free

View

Beauty

Nomad Cosmetics

United States · Est. 2015 · Mid-range

NOMAD Cosmetics is an American beauty brand built on an idea most of the industry treats as decoration: that place genuinely shapes colour. Founded in 2015 by husband-and-wife team Carsten and Felicia Rintanen, it describes itself as a different kind of indie beauty brand, and its organising principle, universal beauty, locally inspired, runs through everything it makes. The range is best known for destination-themed palettes designed on location, each built around the palette of a specific city or landscape rather than a seasonal trend, alongside complexion products, lip colour and travel-friendly formats. This is makeup for people who actually pack a bag, and the compact, multi-purpose formats reflect that. Formulations centre on the brand's PureSource ingredients, naturally derived botanicals selected for both origin story and function, including Kakadu plum, rosehip, jojoba, sea buckthorn, manuka and prickly pear. Every product is vegan and NOMAD is PETA Certified Cruelty-Free, a third-party credential rather than a self-declaration. All products are free of parabens, phthalates and mineral oils, and contain neither talc nor gluten. Ethically, NOMAD is a certified 1% for the Planet business, committing a share of revenue to environmental causes, and it marked a decade in business with anniversary palettes revisiting its most requested destinations. Priced in the mid-range tier and designed for everyday wear rather than occasional use, NOMAD is a strong option for anyone seeking vegan, natural, paraben-free and PETA-certified cruelty-free American beauty from an independent brand with a genuine point of view.

#vegan #cruelty-free

View

Beauty

Neve Cosmetics

Italy · Est. 2009 · Affordable

Neve Cosmetics is an Italian independent beauty brand founded in 2009 in the province of Turin, between the hills and the view of the Alps, and it has spent fifteen years demonstrating that a young, creative, independent company can hold higher standards than the multinationals around it. The range is colour-led and art-inspired, spanning a well-regarded mineral makeup line, pressed and loose eyeshadows, lip products, complexion items, pencils and brushes. The brand emphasises authentic creations rather than imitations of what is already selling, and its collections are built around genuine colour concepts. All Neve Cosmetics products are vegetarian and fully vegan, containing neither animal ingredients nor anything derived from animal production. Milk, eggs, lanolin, beeswax, placenta, tallow and collagen are all excluded, and the brand notes that even beeswax is no longer used anywhere in the range. Brush fibres are synthetic only. Its cruelty-free position predates the law: Neve has never carried out animal testing, including before the Europe-wide ban took effect on 11 March 2013, and dermocompatibility testing is done exclusively on human volunteers. Formulations exclude petrolatum and silicones, nickel is not used as an ingredient, and several lines are gluten-free. Packaging is deliberately minimal, with the brand stating it dislikes secondary packs and unnecessary wrapping. Since 2013 its Cuore di Neve programme has supported animal shelters and kennels across Italy. Priced in the affordable tier, Neve is outstanding for vegan, silicone-free, cruelty-free European beauty that is genuinely locally made and designed in Italy.

#vegan #cruelty-free

View

Beauty

NEEN

United States · Est. 2021 · Mid-range

NEEN is an American beauty brand founded by Jeanine Lobell, the artist who created Stila and shaped a generation of colour cosmetics before returning to build something with a different set of priorities. The proposition is stated plainly: colours created by a pro, where eco-friendly meets red-carpet quality. The range is multi-tasking by design. Cream and powder colour products for eyes, cheeks and lips are built to work across skin tones and to be applied quickly with fingers, reflecting a professional's understanding that most people are getting ready in five minutes rather than an hour. Formulations are described as non-toxic and gluten-free, and the brand takes an unusual position on clean beauty marketing, explicitly rejecting label claims in favour of assessing each individual ingredient and excluding any it believes could be harmful. Products are cruelty-free, with no animal testing at any stage of development. Packaging is where NEEN is genuinely distinctive. Compacts are refillable and recyclable, with dedicated refill instructions, and the brand chose silicone as a primary material specifically because it is flexible, durable, washable and reusable by design. Wood, aluminium, Sulapac plant-based renewable plastic alternative and Oceanworks reclaimed ocean plastic all feature across the range, each selected for a functional environmental reason rather than an aesthetic one. Priced in the mid-range tier, NEEN offers professional-grade colour with refillable architecture built in from the start. For shoppers seeking cruelty-free, sustainable, recycled and refillable American beauty from a women-owned brand with real industry pedigree, it is a considered option.

#cruelty-free #sustainable

View

Beauty

NABLA Cosmetics

Italy · Est. 2013 · Mid-range

NABLA Cosmetics is an Italian indie beauty brand that built an international following by refusing to behave like the market expected. Based in Milan, it describes itself as born to be sincere to its clients, going well beyond normal market conventions, and that bluntness has become part of its appeal in a category built on gloss. The range is colour-led and technically ambitious. Highly pigmented eyeshadows, blushes, highlighters, complexion products and lip colour make up a catalogue the brand describes as high quality, highly efficient and totally safe, with formulas it characterises as extremely innovative rather than iterative. Ingredients are chosen for performance, with a stated preference for natural ones where they do the job better. Every NABLA product is vegan. The brand uses no ingredients or colorants of animal origin whatsoever, including carmine, which is unusual for a colour brand of this scale given how heavily the industry relies on it for reds and pinks. NABLA is also certified cruelty-free by PETA, and its policy is comprehensive: it does not test finished products or individual ingredients on animals, does not commission such testing on behalf of others, and does not sell in countries where animal testing is mandatory, which rules out a substantial commercial market on principle. Priced in the mid-range tier, NABLA sits alongside prestige colour cosmetics on payoff while remaining an independent Italian company. For shoppers seeking vegan, PETA-certified cruelty-free European beauty with serious pigment and no interest in industry convention, NABLA is a genuinely compelling choice.

#vegan #cruelty-free

View

Beauty

ModelRock Lashes

Australia · Est. 2013 · Affordable

MODELROCK Lashes is an Australian family-owned business that has become the country's best-known name in false eyelashes. Established in 2013 and based on the New South Wales Central Coast, it is owned and operated by directors Raelene and Jeremy, and grew out of Raelene's habit of cutting up basic lash styles and reworking them into shapes that did not yet exist commercially. That instinct still shapes the catalogue. MODELROCK offers an unusually wide spread of styles, from natural everyday sets to heavily dramatic strips, constructed from one hundred percent sterilised natural human hair, premium Faux Mink or the brand's BIONIC Faux Mink fibres. Every lash is one hundred percent handmade, produced by specialised lash artisans at five of the world's foremost faux eyelash manufacturers, hand-picked by the brand rather than sourced on price. The brand is cruelty-free, stating plainly that MODELROCK products are never tested on animals and are tested on and by humans only, a position it attributes to being animal lovers first. Its professional credentials are substantial: it describes itself as Australia's number one professional eyelash supplier, runs a dedicated PRO CLUB membership for working artists and salons, and was named Makeup Brand of the Year at the 2023 MAGAP awards. Pricing sits in the affordable tier, which has kept the range accessible to both consumers and professionals buying in volume. For shoppers searching for affordable, cruelty-free, handmade lashes from a women-led, family-owned Australian business with genuine professional standing, MODELROCK remains the category leader in its home market.

#cruelty-free #handmade

View

Beauty

Melt Cosmetics

United States · Est. 2012 · Mid-range

Melt Cosmetics is an American colour brand that helped define what independent beauty could look like. Founded in 2012 by Lora Arellano and Dana Bomar, two friends who identified that highly pigmented, ultra-matte bold lipstick shades were missing from the market entirely, it has grown into what the brand accurately describes as one of the biggest independent brands in existence, without ever selling out to a conglomerate. The range is built on saturation. Ultra-matte lipsticks in shades most brands would not risk, stackable eyeshadow palettes with genuinely unusual colour stories, and complexion products designed to support rather than compete with them make up a catalogue aimed at people who want makeup to be seen. The brand's cult following came from that refusal to soften, and its stated purpose is embodying the freedom of expression through makeup while empowering its community to be unapologetically themselves. Melt is Leaping Bunny certified cruelty-free, a third-party credential rather than a self-declaration, and does not test on animals at any stage. Most products in the range are vegan, clearly labelled under the ingredients tab on each individual product page rather than claimed across the board, and formulations including the lipsticks are paraben-free and talc-free. Melt also releases in considered drops rather than constant launches, and its shade names and collections have become collectible in their own right. Priced mid-range, it competes directly with prestige colour on payoff while remaining founder-led, women-owned and a reference point for vegan, paraben-free, certified cruelty-free American beauty.

#vegan #cruelty-free

View

Beauty

Maria Åkerberg

Sweden · Est. 1995 · Mid-range

MARIA ÅKERBERG is a Swedish skincare house that has been formulating since 1995 and describes itself as Sweden's leading brand in professional natural skincare. Founded by Maria Åkerberg and owned privately by Maria and Mikael Åkerberg, it remains a family business, producing everything at its own facility in Frillesås on the Swedish west coast. The formulation philosophy is uncompromising: all-natural minerals and plant-based ingredients, nothing else. The proprietary Deepskin Organics approach underpins a range covering face, body, hair and treatment products, and the brand deliberately excludes synthetic thickeners, silicones, synthetic preservatives, chemical plasticizers and GMOs, relying on vitamins and essential oils as natural alternatives. Organic credentials are genuinely verified at ingredient level, with cultivated inputs certified under COSMOS, Soil Association, NaTrue, KRAV, ABCERT, BDIH, EU Organic Farming, RSPO and Australian Certified Organic among others. Products are not tested on animals. The range is largely plant-based, with honey and beeswax the only non-vegan ingredients. Environmentally the brand goes further than most. Corrugated cardboard is recycled, bottles and tubes use one hundred percent plant-based sugarcane bioplastic that binds four times more carbon dioxide than conventional plastic, the factory runs on solar and geothermal energy, and ingredients are sourced locally to reduce transport. The company adheres to the UN Global Compact and applies strict supplier codes of conduct. Maria Åkerberg was named Entrepreneur of the Year in Sweden in 2017, and the brand sells largely through trained skincare professionals rather than mass retail. Priced mid-range, it is compelling for natural, organic, silicone-free and sustainable European skincare.

#natural #organic

View

Beauty

Made by Mitchell

United Kingdom · Est. 2020 · Affordable

Made by Mitchell is a British colour cosmetics brand founded in 2020 by Mitchell Halliday, the Manchester makeup artist known online as Mmmmitchell, and it has become one of the fastest-growing independent beauty success stories in the UK. The brand exists because of where he started. Halliday's early days working in a salon with limited resources shaped a conviction that professional-quality products should not be locked behind professional pricing, and the entire range follows from that. Blursh, the cream blush that became a genuine viral phenomenon, remains the hero product, joined by complexion items, lip products, eye colour and tools. The formulas are pigmented, blendable and forgiving, designed for people teaching themselves rather than for trained artists, and the brand's stated mission is to create high-quality professional products that are affordable, accessible and easy to use for everyone. Its creative positioning is equally direct: a world where colour meets texture and self-expressionism never ends. Made by Mitchell does not conduct animal testing in the developing, manufacturing or marketing of its products, and the brand maintains a dedicated cruelty-free page setting out that commitment. Pricing sits firmly in the affordable tier, which is central to the proposition rather than a consequence of scale, and the brand has built its audience through live selling and direct community engagement rather than conventional advertising. It has expanded rapidly into major UK retailers while keeping its pricing and its founder's voice unchanged. For shoppers searching for affordable, cruelty-free UK beauty with genuine professional credibility, Made by Mitchell is a standout.

#cruelty-free #affordable

View

Beauty

M2U NYC

United States · Est. 2020 · Affordable

M2Ü NYC is an American beauty brand built by someone who spent a decade inside the industry before deciding to do it differently. Founder Amy grew up in Asia, moved to the United States in her early twenties and worked as a beauty executive for L'Oréal and Estée Lauder, and she launched M2Ü to make skincare-infused makeup that was genuinely affordable rather than affordable-adjacent. The range is deliberately practical: high-performing, multi-tasking products designed to be easy to use, with the chic New York sensibility the name suggests. Complexion products, lip colour and eye products all carry skincare benefits rather than sitting inertly on skin, and the catalogue stays small enough that everything in it earns its place. Every product is one hundred percent vegan, and the brand is certified by PETA as both vegan and cruelty-free, never testing products or ingredients on animals. Formulations are paraben-free and gluten-free, and made entirely with FDA-approved ingredients. Sustainability is handled with unusual pragmatism. M2Ü eliminates secondary packaging entirely, uses reusable or recyclable materials, and deliberately produces in small batches specifically so it does not end up destroying large quantities of excess inventory, a waste stream most beauty brands never acknowledge. Products are designed in New York City, sold directly online and through selected retailers, with shade ranges built to suit a wide spread of skin tones. Priced in the affordable tier, M2Ü NYC is a thoughtful option for vegan, paraben-free, PETA-certified cruelty-free American beauty from a women-owned small-batch business.

#vegan #cruelty-free

View

Beauty

Lunar Beauty

United States · Est. 2018 · Mid-range

Lunar Beauty is an American colour cosmetics brand founded in 2018 by Manny Gutierrez, better known as Manny MUA, one of the most visible figures in the modern beauty industry and among the first male creators to build a genuine following in a category that had largely excluded him. The brand exists as a direct response to that exclusion. Its founder is described plainly on its own site as a gay Latino man, and Lunar is built on the principle that beauty belongs to everyone: no labels, no rules, beauty has no boundaries. Where many creator brands treat inclusivity as a marketing layer, here it is the founding premise. The range is cosmic and unapologetically bold. Eyeshadow palettes, including the widely praised Life's a Drag, lip products and complexion items make up a catalogue built around saturated colour and high payoff rather than restraint, and every custom formula is developed by the founder himself and personally approved before release. All Lunar Beauty products are cruelty-free and vegan, containing no animal-derived ingredients, and the brand takes pride in its bunny certification and its commitment never to test on animals. Launches are treated as events rather than routine restocks, and community engagement remains largely direct through the founder's own platforms. Priced in the mid-range tier, Lunar sits alongside prestige colour while remaining independent and founder-led rather than conglomerate-owned. For shoppers searching for vegan, cruelty-free American beauty from a genuinely LGBTQ-founded and Latino-founded independent, with palettes built for creativity rather than caution, Lunar Beauty is among the most distinctive brands available.

#vegan #cruelty-free

View

Beauty

Lük Beautifood

Australia · Est. 2012 · Mid-range

Luk Beautifood is an Australian natural beauty brand founded on an idea nobody else had properly pursued: that makeup could be made from food. Established in 2012 in Sydney by Cindy Lüken, a qualified food scientist who later received a Prime Minister's award for innovation, the brand built its range around cold-pressed fruit, nut, seed and spice oils rather than petrochemical bases. The catalogue covers lip nourish crayons, lipsticks, lip oils, complexion products and fragrance, all designed for a simple routine, an understated look and a healthy glow. The formulations use natural or one hundred percent natural-origin, plant-based and organic ingredients, and the cold-pressed oils are certified organic. The Lipstick Crayons are manufactured in Italy under the COSMOS ORGANIC standard. Luk is PETA Cruelty Free certified and Australian Certified Toxin-Free through Safe Cosmetics Australia, and carries Australian Made certification, with more than ninety percent of products manufactured domestically. Its Dirty List excludes parabens, silicones, SLS, talc, phthalates, PEGs, synthetic fragrances, dyes, formaldehyde, aluminium and heavy metals. The brand is explicitly female founded, owned and operated, made with love for women, by women. Sustainability runs deep: crayon wood shavings compost at home, boxes are Australian-made from FSC-certified board printed with vegetable dyes and one hundred percent recycled, and the office and warehouse run on Green Accredited Power. Luk also supplies pharmacies and clean beauty retailers across Australia, and its fragrance range applies the same food-derived philosophy. Priced mid-range, Luk leads for natural, organic, vegan, paraben-free and silicone-free Australian beauty that is genuinely locally made.

#natural #organic

View

Beauty

Live Tinted

United States · Est. 2018 · Mid-range

Live Tinted is an American beauty brand founded by Deepica Mutyala to serve people the industry had spent decades ignoring. It grew out of a 2015 video in which she demonstrated using red lipstick to neutralise dark under-eye circles on brown skin, a piece of practical knowledge that went viral precisely because no brand was offering it. The brand's mission, change the beauty narrative and celebrate beauty for all tints, translates into formulas that work across the full range of tinted skin rather than being adapted for it afterwards. HUEGUARD, its invisible mineral SPF, became a category-defining product for people whose sunscreens had always left a grey cast, and the range extends through complexion, colour and skincare-infused hybrids built with hyaluronic acid, vitamins C and E and squalane. Every product is vegan and cruelty-free, and Live Tinted is Leaping Bunny Certified, a third-party credential rather than a self-declaration. Pigments are carmine-free, and the brand adheres to both EU and Ulta Conscious Beauty clean standards. Ethical sourcing is stated in detail: every ingredient throughout the supply chain is reviewed and vetted to be ethically, humanely and as sustainably sourced as possible, with mica sourced domestically from Hartwell, Georgia. Most products are made in the United States. The brand builds its campaigns around a genuinely diverse community rather than a token one, and its education content addresses concerns rarely covered by mainstream beauty media. Priced mid-range, Live Tinted is a strong option for vegan, clean, cruelty-free and ethical American beauty from a women-owned business.

#vegan #cruelty-free

View

Can't find what you're looking for?

We add new sites every week but if you have a specific request, let us know.