Location

New York City, New York, United States

Founded

2021

Price

Mid-range

Shipping

USA

Catalogue

26 products

Size range

2 sizes

NEEN logo

NEEN

About

NEEN is an American beauty brand founded by Jeanine Lobell, the artist who created Stila and shaped a generation of colour cosmetics before returning to build something with a different set of priorities. The proposition is stated plainly: colours created by a pro, where eco-friendly meets red-carpet quality. The range is multi-tasking by design. Cream and powder colour products for eyes, cheeks and lips are built to work across skin tones and to be applied quickly with fingers, reflecting a professional's understanding that most people are getting ready in five minutes rather than an hour. Formulations are described as non-toxic and gluten-free, and the brand takes an unusual position on clean beauty marketing, explicitly rejecting label claims in favour of assessing each individual ingredient and excluding any it believes could be harmful. Products are cruelty-free, with no animal testing at any stage of development. Packaging is where NEEN is genuinely distinctive. Compacts are refillable and recyclable, with dedicated refill instructions, and the brand chose silicone as a primary material specifically because it is flexible, durable, washable and reusable by design. Wood, aluminium, Sulapac plant-based renewable plastic alternative and Oceanworks reclaimed ocean plastic all feature across the range, each selected for a functional environmental reason rather than an aesthetic one. Priced in the mid-range tier, NEEN offers professional-grade colour with refillable architecture built in from the start. For shoppers seeking cruelty-free, sustainable, recycled and refillable American beauty from a women-owned brand with real industry pedigree, it is a considered option.

Brand Details
American Beauty
J
Jeanine Lobell

Shop NEEN

Picked by the brand. Checkout happens on NEEN’s own site.

Frequently asked questions

Who founded Neen?
Jeanine Lobell, who founded Stila Cosmetics in 1994 and sold it to Estée Lauder in 1999, launched Neen after watching online tutorials reshape how people learn makeup.
What's the bigger story behind Neen?
Neen's compacts are made from sand and oxygen rather than standard plastic, and the brand's US factory partner turns returned packaging into playground mats.
Is Neen cruelty free and vegan?
Neen states it doesn't test on animals at any stage, including through its manufacturers, though that claim rests on the brand's own word rather than a Leaping Bunny certification.
What makes Neen different?
Neen ships makeup with a subscription postcard system: five models with different skin tones wear the same shade differently, each linking to a video tutorial the model narrates.
Is Neen's quality actually good?
Neen earns praise for gloriously pigmented pressed pigments and a non-sticky lip gloss, though its eyeliner range is currently limited to just two shade options.
When and where was Neen founded?
Neen launched in February 2024, formulated in a California lab, marking Jeanine Lobell's return to the industry years after leaving her original Stila Cosmetics venture.

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