Location

Pompano Beach, Florida, United States

Founded

1994

Price range

$7 – $149

Shipping

Worldwide

Catalogue

500 products

Size range

XS–2XL

New arrivals

2 this month

OFRA Cosmetics Brand Logo

OFRA Cosmetics

Independent brand — verified
About

OFRA Cosmetics is one of the longest-running independent beauty manufacturers in the United States, founded in 1994 by Ofra and David Gaito and still operating from its own facility in South Florida more than thirty years later. In an industry where most brands outsource everything, OFRA develops, manufactures and distributes from a single headquarters, which is the foundation of both its consistency and its longevity. The range is broad, spanning complexion, eyes and lips, with the brand's highlighters in particular achieving cult status and becoming the products most people encounter first. Alongside consumer retail, OFRA operates a substantial professional and business-to-business arm, and is a leading manufacturer of cosmetology school kits, supplying the students who go on to become working makeup artists. Its Pro Kits and skincare lines serve that same professional audience directly. The brand is one hundred percent cruelty-free, with a stated position that beauty should never come at the expense of animals, and its products are gluten-free. Materials are sourced globally while manufacturing remains domestic, and OFRA is explicit that its products are proudly manufactured in the USA. Priced in the mid-range tier, the brand offers professional-grade formulation at costs pitched for regular use rather than occasional treats, and the range covers everything from statement highlights to everyday must-haves. For shoppers searching for cruelty-free, locally made American beauty with genuine manufacturing heritage, three decades of continuous independent ownership and real professional credibility behind it, OFRA Cosmetics remains a dependable and unusually well-established name in the category.

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Brand Details

In-house
USA
Leaping Bunny
PETA Beauty Without Bunnies
Reusable
Refillable
Last reviewed
Oct 2026
Independent brand
Verified
O
Ofra Gaito

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Frequently asked questions

Is OFRA's quality actually good?
OFRA's highlighters draw praise for opaque, one layer pigmentation, but the brand faced reputational damage in 2021 when its founders stepped down over a resurfaced hate symbol photo.
Who founded OFRA Cosmetics?
Ofra Gaito trained in cosmetology across Germany, France, and the US before founding her namesake brand with husband David, originally supplying kits to cosmetology schools rather than consumers directly.
When and where was OFRA Cosmetics founded?
OFRA Cosmetics was founded in 1994 in South Florida, starting as a professional supplier to beauty schools before pivoting into direct to consumer retail in 2015.
What makes OFRA different?
OFRA became known for influencer collaboration highlighters, especially its 2017 launch with NikkieTutorials, a partnership popular enough that a rival celebrity brand was later accused of copying its packaging.
Is OFRA cruelty free and vegan?
OFRA earned PETA's global animal test free and vegan certification in 2021, and also holds Leaping Bunny certification, though some earlier product formulas reportedly weren't fully vegan.
What's the bigger story behind OFRA?
Sony Music sued OFRA Cosmetics in 2023 over hundreds of allegedly unauthorized songs used in its Instagram and TikTok ads, including tracks by Mariah Carey and Beyoncé.

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