
Rujuta Sheth
USA · Est. 2015 · Mid-range
Rujuta Sheth is an American sustainable handmade clothing label for women, founded in New York in 2015 by Rujuta Sheth. Born in India, Sheth grew up surrounded by artisans, weavers, beaders and embroiderers, then studied at the Fashion Institute of Technology and worked with Donna Karan and Pamella Roland. After travelling through Gujarat and West Bengal to meet weavers, she launched her first capsule collection in January 2015, pairing traditional technique with modern, easy silhouettes inspired by the drape of the sari. The label makes colourful dresses, kaftans, wrap dresses, tops, pants and quilted jackets, including the Naya Kaftan Dress, the Nova Wrap Dress, the Heritage Jacket, Picnic tops and skirts and Rue pants, plus one-of-a-kind pieces. Every piece is designed in New York and handcrafted in India. Sheth uses almost entirely natural, organic and handwoven textiles, hand block printing in Jaipur and century-old techniques, and works with a fair-trade factory, creating jobs for skilled artisans. Rujuta Sheth was first picked up by Brooklyn boutiques such as Alter and Haus of Tova, and ELLE India named it a new fashion label to love in 2018.





















