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Mid-Range Clothing Brands – Page 8

Brands 169–192 of 599. Back to page 1 · Browse brands A–Z

599 brands

Aligne

UK · Est. 2020 · Luxury

Aligne is a UK designer clothing label for women, founded in London in 2020 by Dalbir Bains. It began as a wholesale womenswear brand with a focus on sustainable fabrics and accessible everyday pieces. Ginny Seymour joined in 2022, relaunched the label in 2023 with a direct-to-consumer focus and became CEO in 2024, shaping it around design-led clothes for confident, working women. The collection covers elevated denim, tailoring, blazers, coats such as the Giselle Trench Coat, knitwear like the Rhianna Ombre Knitted Jumper, dresses, trousers, skirts, waistcoats and leather pieces. Clothing is designed in its East London studio and made mainly in China, Turkey and Romania. Materials include denim, wool, linen, leather and organic cotton, and the label's early collections were built around more sustainable fabric choices. Aligne has partnered with England footballer Lucy Bronze since 2024, runs a Women in Sport content series and has collaborated with The Observer. In April 2026 it launched in the Irish department store Brown Thomas, marking a move back into physical retail alongside its own stores.

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perfectwhitetee

USA · Est. 2020 · Mid-range

Perfectwhitetee is a minimalist American basics label for women, founded in Los Angeles in 2020 by Lisa Hickey and Jen Menchaca. The two friends and colleagues have more than 30 years of combined experience in fashion: Menchaca previously founded a t-shirt brand in the women's contemporary market, and Hickey owns a multi-line New York showroom and three stores selling upscale casual basics. They launched on National White T-Shirt Day, 11 February 2020, with seven styles, three of which are still top sellers. The brand, styled perfectwhitetee, focuses on seasonless essentials that customers can restock year-round. Signature pieces include the Harley boxy crewneck tee, the Hendrix V-neck tee and the Blondie rib tank, alongside the Ziggy reverse fleece sweatshirt, French terry sweatpants, sweaters and Harper cropped jeans. About 90% of the line is produced in the US, with core tees made in Los Angeles from fabrics milled in California and a small share of sweaters and fleece sourced overseas. Materials include Supima cotton, modal and recycled fibres. Women-owned and run by its co-founders, perfectwhitetee sells online and through its store on Elizabeth Street in New York.

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Oori Ott

USA · Est. 2018 · Mid-range

Oori Ott is an American designer label for women, founded in Los Angeles in 2018 by Hannah Park. The Los Angeles-raised designer started it to make the nostalgic, glamorous pieces she couldn't find elsewhere. The brand is rooted in the harmony of opposites, East and West, past and present, maximalist glamour and everyday ease, drawing on traditional Korean dress, silver-screen icons and the excess of past decades to make clothes that feel dressed up without trying too hard. Styled OORI OTT, the label releases small drops of bodysuits, tops, skirts, shorts, trousers and dresses. Signature pieces include the Drive Bodysuit with shoulder pads, the Infinity Halter, the Petal Capri, the Bubbles Skirt, the hand-beaded Silk Rose of Sharon Skirt and the Tissue Dress, plus the Blossom Bag. As a slow-fashion brand, Oori Ott prioritises deadstock fabrics when available and produces most of its collections in Los Angeles with small, independently owned factories that value craftsmanship over volume. Styles that need specialised techniques are made in its small atelier in Seoul or at an audited, certified factory in Guangzhou. The independent label is owned and run by Park and sells through its own online store.

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Tamara Malas

USA · Est. 2018 · Affordable

Tamara Malas is an American designer label for women, founded in New York in 2018 by Tamara Malas. Malas graduated in fashion design from the School of the Art Institute of Chicago and has a background in sculpture and painting, which shows in her playful clothes. The brand was built on the idea that fashion should be for everyone, with inclusivity at its core and sizes running from 0 to 36. The label makes dresses, tops, bottoms, outerwear, swimwear, underwear and jewellery grounded in real life with a heavy dose of whimsy. Signature pieces include the Raya Raincoat, the Lola Pant, the Patch Jeans, the Penelope Dress and the Corset Tulle Top. Alongside its own designs, the shop also carries goods by other artists. Every piece is made in small batches through close partnerships with small factories, many of them in New York City, with some production abroad. The brand uses closed-loop production and limited runs to cut waste, chooses fabrics for hand feel and longevity, and calls its approach slow fashion. Tamara Malas is a women-owned small business with a flagship store at 143 Ludlow Street on New York's Lower East Side.

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Juana de Arco

Argentina · Est. 1998 · Affordable

Juana de Arco is an Argentine designer label for women, founded in Buenos Aires in 1998 by designer Mariana Cortés. Started in the Palermo Viejo neighbourhood, the brand makes colourful, hand-printed womenswear, yoga wear and lifewear, mixing contemporary design with Latin American textile techniques such as Paraguayan ñandutí lace. The range includes jumpsuits, dresses, T-shirts, hoodies, yoga leggings, skirts, denim and underwear, plus kidswear, homeware and art. Signature pieces include the Juana Mono, the Juana Dress, the Yoga Pocket Legging, the Yoga Parka and JDA Denim Macroñandutí. Collections are made in Argentina with local workshops and artisan cooperatives. The label's social projects give families work by turning fabric scraps into handmade pieces, so offcuts become new products rather than waste. Juana de Arco celebrated its 20th anniversary with an exhibition at the Museo de la Historia del Traje in Buenos Aires. It remains an independent, family-run business led by its founder, with a store on El Salvador street in Palermo Soho and sales in the US and Japan.

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Piet

Brazil · Est. 2012 · Affordable

Piet is a Brazilian streetwear label, founded in São Paulo in 2012 by creative director Pedro Andrade. It translates the urban spirit and artistic outlook of a restless generation, and it launched with the provocation "fvck-a-porter". Its work is driven by aesthetic experimentation and a dialogue between culture, design and behaviour, with each collection a manifesto on time, identity and experimentation. The range includes T-shirts, shirts, sweatshirts, pants, shorts, footwear and accessories. Collections such as Chaotical, The Beautiful Riot, Parasomnia and Variations on a Theme helped define its DNA, a territory where chaos, dream and reality meet. Piet's clothing is made in Brazil from materials such as cotton, polyester and nylon. The label bridges the handmade and the digital, the local and the global, moving between fashion, art and performance. Piet debuted at São Paulo Fashion Week in 2018 and is known for collaborations with Nike, Oakley, KidSuper, Budweiser, the NBA and Rider. The independent brand has a flagship store on Rua Padre João Manuel in São Paulo.

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One Wolf

Latvia · Est. 2012 · Mid-range

One Wolf is a Latvian unisex designer label, founded in Riga in 2012 by designer Agnese Narņicka. Its ready-to-wear collections blend functionality with wit, intelligence and asceticism, reflecting the designer's take on the savage aesthetics of the contemporary urbanite. Experiments with construction and silhouette break conventions of gender and clothing, mixing classic, casual and sporty pieces. Denim is its icon: raw and stone-washed jeans with bold lines and clever details. The range also includes bamboo T-shirts and shorts, sweatshirts, shirts, jackets like the Everyday Uniform Jacket, parkas, ponchos and vests for adults and kids, plus socks, beanies, tote bags and gift boxes. One Wolf is made in small factories in Latvia, providing work for experienced craftspeople and preserving local traditions. It uses high-quality textiles from Italy, Denmark and Belgium, including denim, organic cotton, wool and bamboo, with finishes such as stone wash, silk-screen printing and laser treatment. The label has shown at Riga Fashion Week and is listed among the Treasures of Latvia exporting brands. It remains independent and founder-led, with a philosophy of inspiring wearers to be bold, free and creative.

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Gimaguas

Spain · Est. 2018 · Mid-range

Gimaguas is a European designer clothing label for women and men, founded in Barcelona in 2018 by twin sisters Claudia and Sayana Durany. The name means twins, and the brand began as a side project in the sisters' early twenties, after they had studied in London. Today Sayana leads the creative and communication side while Claudia handles strategy, sales and growth. The label is known for relaxed silhouettes, technical knitwear and craft-inspired details. Its striped Été knitted halter minidress became an Instagram sensation in 2020, followed by the studded leather Franca bag, alongside jumpers, dresses, trousers, skirts, outerwear, swimwear, belts and shoes. Everything is designed in Barcelona, and most pieces are made in Spain, with some made in Portugal and India. Many collections are created with artists and artisans the founders admire, using materials such as merino wool, cotton, leather and denim, and new drops are released every few weeks. Gimaguas has been profiled by British Vogue and Vogue España and has collaborated with Havaianas. It runs stores in Barcelona, Madrid and Ibiza and has held pop-ups in Los Angeles and London.

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Selfi

South Africa · Est. 2009 · Mid-range

Selfi is a South African designer, sustainable clothing label for women, founded in Cape Town in 2009 by Celeste Lee Arendse. Arendse launched the ready-to-wear brand after graduating, designing with the modern woman in mind. Her approach is design-led but wearable, known for sculptural, playful shapes and a focus on making women feel good in their clothes. The collection includes dresses, tops, shirts, skirts, jumpsuits, trousers, jackets and coats. Signature pieces include the Asymmetric Boxy Shirt Dress, the Clay Pot Tassel Dress, the Sculptured Tassel Dress, the Sailor Puff Sleeve Top, the Two Wave Mini Skirt, the Oval Sleeve Jumpsuit, the Mohair Tailored Cargo Pants and the Two Wave Hooded Coat. Everything is made in South Africa. Selfi produces its clothing locally in South Africa and sells through its own online store, which offers free local shipping on larger orders. Arendse was a finalist in the 2009 Elle New Talent Awards, showing at South African Fashion Week, and won the British Council's Young Creative Entrepreneur award in 2014. Selfi has shown at Mercedes-Benz Fashion Week Cape Town, and its work has featured at the Zeitz MOCAA museum.

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Pomandère

Italy · Est. 2008 · Mid-range

Pomandère is a minimalist Italian designer label for women, founded in Zanè in 2008 by Carlo Zanuso. His family had spent more than 30 years making shirts for other brands in a historic Veneto fashion district before launching their own label, and that sartorial know-how still shapes its style, which the brand sums up as rigour and fluidity, androgyny and femininity: tailored pieces in pure geometries and soft, natural tones, made to be worn every day for years. The shirt is the heart of the collection, from striped poplin and habutai silk styles to shantung shirts in viscose, linen and silk. Around it sit shirt dresses, dresses, trousers, skirts, knitwear, coats, shoes and accessories. Production is entirely Italian, with most garments made in the family's own factory near Vicenza using local suppliers. Pomandère favours natural materials such as linen, cotton and silk, and shares its environmental work through its Pomandère for Green and Transparency Project pages. It also makes a line of fragrances for the home and the person. The brand opened its first flagship store at 26 Rue Saint-Sulpice in Paris's Saint-Germain neighbourhood, and sells online across Europe, the US and other markets.

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KAAREM

Vietnam · Est. 2013 · Mid-range

Kaarem is a Vietnamese designer label for women and men, founded in 2013 by Kathy Minh Bach and Chuong Pham. Started by a group of Vietnamese-American friends, it is a design and production studio based between Ho Chi Minh City, New York and Santa Barbara. Pham oversees the in-house production team in Ho Chi Minh City, while Bach has worked from its design studio in Brooklyn. Its artisanal designs are inspired by craft, community and its Vietnamese roots. Styled KAAREM, the label makes architectural, handcrafted dresses, jumpsuits, tops, trousers, jackets and skirts, many of them unisex. Pieces include hand-knotted silk halter tops like the Connect, hand-knitted Kết silk tops and tunics, silk organza dresses and the wide-leg Dalber pants. Everything is made in its own studio in Ho Chi Minh City, where each piece is cut by hand and finished with a blind stitch. Kaarem sources silk from Vietnamese mills, uses deadstock fabrics when possible and hand-dyes some natural fabrics with local dyes. Its SAP vessels with Ladies & Gentlemen Studio were commissioned by Sight Unseen for a 2018 benefit exhibition, and it has a store in Santa Barbara.

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Micaela Greg

USA · Est. 2009 · Mid-range

Micaela Greg is an American knitwear label for women, founded in Alameda, California, in 2009 by sisters Marie and Karen Potesta. The brand draws on their family legacy: their Italian grandparents were a seamstress and a shoemaker, and the sisters honour those values in timeless, functional designs that balance craftsmanship and utility. Micaela Greg believes in building a wardrobe of lasting pieces that can be rediscovered season after season. The collection is known for highly textural knitwear, such as the Sand Cashmere High Neck Sweater, the Boucle Zip Cardigan, the Ines Sweater and the Juna Tank, plus knit hoods, hats and scarves. Refined wovens include the Barrel Pant, the Panel Jean and the Field Short. Knitwear is made in the USA from fine Italian yarns and locally sourced trims, and in a women-run and owned workshop in Peru using alpaca and Pima cotton. Wovens are made in the USA and India. The label favours renewable, biodegradable materials such as cotton, cotton linen, alpaca and wool, sources about 90% of its denim from deadstock fabric in California and uses GOTS-certified dyes. Its Alameda studio offers shopping by appointment.

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Amanda Uprichard

USA · Est. 2008 · Luxury

Amanda Uprichard is an American designer label for women, founded in New York in 2008 by fashion designer Amanda Uprichard. She created the line in the heart of New York City's garment district, starting in a basement with a staff of one. Uprichard is inspired by the pulse of the city, by people on the street and by everything around her, and she designs for the strong, sophisticated woman who wants contemporary style with a touch of femininity. Amanda Uprichard makes occasion-ready dresses and outfits, many in silk. Its range includes maxi dresses such as the Esther, Cynthia and Ella, mini dresses like the Ace, Lily and Martha, rompers like the Audrie Silk, Mindy and Daisy, and tops like the Selia Silk and Leo, along with pants, skorts and shorts. The label describes itself as one of the rare designers still producing in New York City, where it makes most of its samples, while a few pieces are made in Italy. The designer-led label is run by its founder from an office in Manhattan's Garment Center that houses its design, production, marketing and sales teams.

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Ioana Ciolacu

Romania · Est. 2010 · Mid-range

Ioana Ciolacu is a Romanian designer label for women, founded in Bucharest in 2010 by designer Ioana Ciolacu. With a background in architecture, she approaches clothing through construction, proportion and movement, then lets something shift: a line runs further than expected, volume interrupts the body and structure gives way to softness. A London College of Fashion graduate, she has worked with Stella McCartney. The range includes dresses such as the Khaki Cable Dress, Dahlia Dress, Ripple Balloon Dress and Spiral Dress, blouses, corsets, crop tops, bodies, shorts and Balloon Trousers, plus the Fold Jacket. Accessories include gloves, socks, tights and bags. Each collection is developed through material experimentation and produced in Romania with a close network of local manufacturers. The label treats sustainability as a design constraint rather than a claim: fewer, considered pieces, local production, responsible materials such as deadstock fabrics, cotton, silk and linen, and garments made to last. Ciolacu won the Designer for Tomorrow award in 2013. The independent fashion house has been carried internationally by retailers including Farfetch, Moda Operandi and Zalando.

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Paper Label

Canada · Est. 2013 · Affordable

Paper Label is a Canadian minimalist clothing label for women, founded in Vancouver in 2013 by Teresa Lake. Lake started the brand to make modern, comfortable sleepwear in breathable fabrics, and it has since grown into a wardrobe of timeless, easy everyday wear and loungewear designed for comfort. The collection now spans sweaters, cardigans, tops, trousers, dresses, skirts and sleepwear. Pieces include the Serena Cropped Cardigan, the Cecilia Pullover, the Simone Button Up, the Lorne Oversized Sweatshirt, the Donna Shirt Dress and its Night Suit. Everything is designed and developed in Vancouver and manufactured overseas by a small group of long-term factory partners. Paper Label chooses fabrics by looking at their overall impact, from water and pesticide use to processing, care, longevity and biodegradability. It works with materials such as TENCEL, recycled nylon, organic and BCI cotton and LENZING ECOVERO viscose, lists certifications including GOTS, GRS, RWS and WRAP, and ships in compostable packaging to cut plastic waste. The independent label is woman-owned and women-run, and it sells online and through stockists across Canada and the US.

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Waltz Studio

USA · Est. 2014 · Mid-range

Waltz is a minimalist American designer clothing label for women, founded in San Francisco in 2014 by Danielle Colen. A native New Yorker with a background in landscape and architectural photography, Colen earned an MFA in fashion design at the Academy of Art University and worked as a patternmaker before launching her own line. Her love of strong lines and precise shapes runs through every collection, built on the belief that fashion should elevate the everyday without frills or excess. Inspired by the simplicity of menswear but cut for a woman's body, Waltz makes seasonless wardrobe staples: dresses, shirts, tops, trousers, jeans, skirts, jumpsuits, jackets and knitwear in natural fabrics such as cotton, organic cotton, linen, wool and lyocell. Patterns are cut in the San Francisco studio and garments are made in the USA. The label's ethical approach rests on domestic manufacturing, careful tailoring and long-lasting pieces designed to slip into an existing wardrobe rather than chase trends. Racked named Waltz a San Francisco womenswear brand to watch in 2016, and the label has been featured in Metal Magazine. Its collections have been stocked by West Coast boutiques including Voyager, Anaise and Anomie.

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Laing Home

New Zealand · Est. 2016 · Affordable

Laing is a New Zealand womenswear label specialising in cashmere and knitwear, founded in Auckland in 2016 by Anna Murray. A former marketing and advertising executive, Murray bought the sleepwear business of Barbara Laing in 2015, rebranded it and launched Laing in November 2016. Having started as a luxury sleepwear brand, it now designs elevated, uncomplicated and season-less pieces in New Zealand. The label is known for Grade A cashmere, including its Featherlight Cashmere V-necks, shirts and polos and oversized cashmere crewnecks. The range also includes merino pieces like the Sylvia Knit Cardigan, shirts, tops, T-shirts, linen wide-leg pants, the Invert Pleat Trouser, dresses and jackets, plus cashmere accessories such as beanies and bed socks. Laing produces in small batches of 50 to 150 units per style per season to avoid overproduction, and donates unsold items to Hospice New Zealand and the RSPCA. It focuses on natural fibres such as cashmere, merino, wool and linen, and shares guides on cashmere grading, quality and care. The independent brand is owned and run by Murray and sells online and through stockists in New Zealand, with its online shop also carrying a small edit of other brands.

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POSSE

Australia · Est. 2016 · Mid-range

POSSE is an Australian minimalist designer clothing label for women, founded in Sydney in 2016 by Danielle Mulham. Devoted to quality, material and make, Mulham and her female-led team are obsessed with cut, fit and construction, trying on everything before it goes into the world. The brand's world is shaped by curiosity, drawing on people and places, old books and films, antiques and forgotten objects, with a sense of nostalgia and lovely little details. POSSE designs seasonal collections of dresses, tops, shorts, skirts, trousers, knitwear and outerwear, plus L'Essentials, its permanent core range. Pieces include the Emma vest and skirt set, the Alice Mini Dress, the Esme Strapless Dress and the Beau Pant. Collections are designed in Sydney and made by suppliers in India, China and Indonesia. POSSE has full visibility of its supply chain, reproduces items only when guaranteed a full sell-through, and favours European flax linen, GOTS-certified organic cotton and responsibly sourced wool. POSSE sells through more than 80 global stockists including Net-a-Porter, Mytheresa, Selfridges and Nordstrom. It opened its first standalone store on Bleecker Street in New York in 2026 and counts Dakota Johnson, Sofia Richie and Katie Holmes among its fans.

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Katie Kime

USA · Est. 2013 · Mid-range

Katie Kime is an American print-based lifestyle label, founded in Austin in 2013 by designer Katie Kime. She remains the company's founder, CEO and creative director, and describes the brand as a place where classic prep meets the West. Its philosophy is that self-expression turns everyday life into art, and its colourful designs aim to inspire women to live artfully, every day. The brand is best known for colourful wallpaper and home goods, and its clothing centres on pyjamas and sleepwear in its signature prints. Its city toiles, illustrated for places such as Atlanta, Dallas and New Orleans, appear on pyjama sets and sleep shirts, alongside designs like the Seaside Stripe and Swim Club pyjama shorts sets. It also makes tops, collegiate shirts and dresses such as the Natalie Dress. Beyond apparel, Katie Kime sells wallpaper, fabric, phone cases, Lucite trays, ice buckets and other home decor, all in the same colourful, print-led style as its sleepwear. The privately held company is led by Kime and sells mainly through its own online store.

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Untitled in Motion

USA · Est. 2020 · Affordable

Untitled in Motion is an American designer clothing label for women, founded in Brooklyn, New York in 2020 by Marika Kandelaki and Virginia Craddock. Kandelaki is an artist and print designer with more than 20 years of experience in New York textile design, while Craddock is a fashion business consultant who previously founded the brand Kurt Lyle. The pair met at the Premiere Vision NYC trade show and began the label during the pandemic, approaching each collection as an artist approaches a canvas. The range covers dresses, tops, skirts, trousers, outerwear and knitwear, with simple, fluid silhouettes that showcase exclusive, limited-edition prints. The brand began with "wakewear" such as robes, shirts, shorts and sleep dresses meant for waking, sleeping and the creative time in between. Pieces are made in China. The prints draw on dream states, surrealism and architecture, referencing de Chirico's arches, Dora Maar's light play, Magritte's skies, Schiaparelli's trompe l'oeil and Matisse's cutouts. Many designs are digitally printed on vegan TENCEL Luxe, a lyocell from renewable wood, and the brand works with audited factories that pay fair wages for fair hours. Untitled in Motion has been featured by the art and fashion magazine Whitewall.

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Magpie Goose

Australia · Est. 2015 · Mid-range

Magpie Goose is an Australian ethical clothing label, founded in 2015 by Laura Egan and Maggie McGowan and based in Brisbane. The pair set up the brand while working in remote communities, aiming to create economic opportunities for Aboriginal and Torres Strait Islander people through art and clothing. Each limited-edition piece carries a design by an Aboriginal or Torres Strait Islander artist and tells the story behind the art and the community it comes from. The label makes shirts, shorts, pants, overalls, dresses, playsuits, jumpsuits, kaftans, T-shirts, baby rompers and kids' overalls, plus bucket hats and scrunchies. Pieces include the Aretha Brown Overalls, the Relaxed Pants in Bungwal Ferns, a Short Sleeve Collared Shirt printed with Aheyenenhe (Snakes) and the Woven in History Kaftan. All collections are designed, hand screen-printed and produced in Australia using natural textiles, and garment offcuts are made into accessories at Second Stitch in Melbourne. Since March 2021, Magpie Goose has been 100% Aboriginal owned by Amanda Hayman (Wakka Wakka/Kalkadoon) and Troy Casey (Kamilaroi), who run it as a family business and social enterprise. Its pieces are stocked at Aboriginal Art Co in West End, Brisbane.

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Priory

Canada · Est. 2011 · Mid-range

Priory is a Canadian designer sustainable clothing label, founded in Vancouver in 2011 by Eunice Quan, David Lin, Mei Liu and Armin Tehrani. Originally called Priory of Ten, it began as the in-house brand of the founders' small Vancouver boutique, Board of Trade, before the team closed the shop to focus all their attention on the clothing line. The team set out to make carefully tailored, timeless pieces with a modern touch. Priory makes relaxed, loose-fitting everyday clothing around hand-picked textiles, including tops, shirts, trousers, shorts, dresses, jackets and tote bags. Signature pieces include the Bell Jacket, quilted jackets in vintage jacquard, pleat trousers, the bowling shirt, the Ultra Sweatpant and the Egg Tote. Collections are sampled and manufactured in Canada, in a small family-run factory in Vancouver's Garment District. Fabrics are sourced locally on the west coast of Canada and the US, and the label uses deadstock fabrics, vintage jacquard, vegan leather and natural fibres such as linen, silk and wool to minimise its impact. The Vancouver Sun has covered the label turning heads in New York, and Daily Front Row named Priory of Ten a label to watch.

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Cleobella

USA · Est. 2006 · Mid-range

Cleobella is an American bohemian clothing label for women, founded in 2006 by Angela O'Brien and Jim O'Brien and based in California. Angela, a former model, and her husband Jim set off on a year of global travels in 2006, and the first Cleobella product was created in collaboration with artisans they met along the way. From the start, the vision was to offer globally inspired products that uplift the cultures and traditions of the people who make them. Cleobella makes dresses, tops, skirts, jackets and swimwear, plus bags, jewellery, children's clothing and homeware. Pieces include the Adria Ankle Dress, the Alicia Blouse, the Asher Leather Jacket, the Beckett swim top and the Casablanca Weekender, many featuring hand woodblock prints, embroidery, weaving, dyeing and beadwork. Everything is designed in California and handmade by artisan partners in India, Sri Lanka and Bali, Indonesia, and many of these relationships span more than a decade. Cleobella donates 1% of profits to organisations that empower women, such as CARE, and has partnered with Bloom India to fund pre-college STEM courses for young women. It is a family-run business with a flagship store in Sunset Beach.

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Metaphor Racha

India · Est. 2011 · Affordable

Metaphor Racha is an Indian designer, sustainable khadi label for women and men, founded in Bengaluru in 2011 by Brinda and Ravi. The self-funded brand began with a purpose to make Karnataka's khadi and craft accessible and relevant in daily life. It describes itself as a for-profit brand collaborating with craftspeople across Karnataka, not an NGO, and its work aims to connect rural hands with global cities through design. The range covers khadi shirts for men, kora khadi shirts, saree blouses, quilted blouses, block printed khadi sarees, dupattas, pants, skirts and lungis, plus home goods such as towels, napkins and hand-quilted bedspreads. Everything is made in India. Its fabric is certified handspun, handwoven khadi woven in Karnataka, with hand block printing from Sanganer, and it uses azo-free vat or natural dyes. The Bengaluru workshop produces minimal inventory against orders to avoid waste. Metaphor Racha holds Khadi and Village Industries Commission (KVIC) certification for authentic khadi. Its work has been covered by Ritz magazine, and Ravi Kiran has spoken about the brand at CreativeMornings Bangalore.

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