Metaphor Racha Clothing Brand Featured Image
Clothing Brands

Location

Bengaluru, India

Founded

2011

Price range

₹1,400 – ₹6,900

Shipping

India, USA, Canada, UK, EU, Australia, New Zealand, Japan, Singapore, Hong Kong, South Korea, UAE +

Catalogue

72 products

Size range

XS–XXL

New arrivals

24 this month

Metaphor Racha

Independent brand — verified
About

Metaphor Racha is an Indian designer, sustainable khadi label for women and men, founded in Bengaluru in 2011 by Brinda and Ravi. The self-funded brand began with a purpose to make Karnataka's khadi and craft accessible and relevant in daily life. It describes itself as a for-profit brand collaborating with craftspeople across Karnataka, not an NGO, and its work aims to connect rural hands with global cities through design. The range covers khadi shirts for men, kora khadi shirts, saree blouses, quilted blouses, block printed khadi sarees, dupattas, pants, skirts and lungis, plus home goods such as towels, napkins and hand-quilted bedspreads. Everything is made in India. Its fabric is certified handspun, handwoven khadi woven in Karnataka, with hand block printing from Sanganer, and it uses azo-free vat or natural dyes. The Bengaluru workshop produces minimal inventory against orders to avoid waste. Metaphor Racha holds Khadi and Village Industries Commission (KVIC) certification for authentic khadi. Its work has been covered by Ritz magazine, and Ravi Kiran has spoken about the brand at CreativeMornings Bangalore.

Tags
#everyday#hand-crafted#locally made#natural#affordable

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Brand Details

India
Khadi Mark
Last reviewed
Oct 2026
Independent brand
Verified
B
Brinda
R
Ravi

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Frequently asked questions

What kind of clothing does Metaphor Racha make?
Metaphor Racha is an Indian brand making simple, breathable clothing and home goods from certified handspun, handwoven khadi. It makes shirts, saree blouses, sarees, pants, skirts and lungis, plus towels, napkins and bedspreads.
What shirts and other pieces does Metaphor Racha sell?
Metaphor Racha's shirts include full-sleeve and half-sleeve khadi shirts for men and kora khadi shirts. It also sells the Khadi Blouse, the Quilted Khadi Blouse, the Block Printed Khadi Saree, Khadi Pants, the Khadi Skirt, the Dobby Border Khadi Lungi and hand-quilted khadi bedspreads.
How much does Metaphor Racha cost?
Metaphor Racha is a mid-range brand, with lungis from about ₹1,400 INR and khadi shirts up to about ₹4,900. Its saree blouses cost about ₹2,200–₹3,400, pants and skirts about ₹2,750–₹2,950 and block printed khadi sarees about ₹6,900.
Where is Metaphor Racha located?
Metaphor Racha is based in Bengaluru, Karnataka, India, where its workshop makes small batches against orders. It sells online.
Who founded Metaphor Racha?
Metaphor Racha was founded in Bengaluru in 2011 by Brinda and Ravi.
Who owns Metaphor Racha?
Metaphor Racha is an independent label founded and run by Brinda and Ravi.
Where is Metaphor Racha made, and is it sustainable?
Metaphor Racha makes its products in India, with khadi woven in Karnataka and block printing from Sanganer. It holds KVIC certification for authentic khadi and keeps inventory minimal by producing against orders.

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