
Open YY
South Korea · Est. 2020 · Mid-range
OPEN YY is a Seoul fashion brand created in 2020 by sisters Jiyoung and Boyoung Kim. It began as TheOpen Product and later adopted its current name, drawing “YY” from the sisters’ shared name element, “Young.” The label presents womenswear and unisex pieces with expressive details, alongside shoes, bags and accessories. For footwear shoppers, OPEN YY’s range includes ballet flats and other styles that follow its clothing collections. Its designs often use familiar shapes with changes to straps, cut-outs or proportions. The official shop separates shoes from clothing and provides product-specific measurements, which are useful because construction and sizing can differ between pairs. OPEN YY sells through its Korean and international websites and lists stockists in other markets. It also provides information about its Seoul store. Shoppers interested in a particular collaboration can browse the brand’s archive, which includes projects with Puma and Keen, while checking current listings to see what remains available. The company’s registered address is in Seoul’s Yongsan district, and Boyoung Kim is named in its business details.






