Location

South Korea

Founded

2020

Price range

₩150,000 – ₩350,000

Shipping

Worldwide

Open YY Footwear Brand Logo

Open YY

Independent brand — verified
About

OPEN YY is a Seoul fashion brand created in 2020 by sisters Jiyoung and Boyoung Kim. It began as TheOpen Product and later adopted its current name, drawing “YY” from the sisters’ shared name element, “Young.” The label presents womenswear and unisex pieces with expressive details, alongside shoes, bags and accessories. For footwear shoppers, OPEN YY’s range includes ballet flats and other styles that follow its clothing collections. Its designs often use familiar shapes with changes to straps, cut-outs or proportions. The official shop separates shoes from clothing and provides product-specific measurements, which are useful because construction and sizing can differ between pairs. OPEN YY sells through its Korean and international websites and lists stockists in other markets. It also provides information about its Seoul store. Shoppers interested in a particular collaboration can browse the brand’s archive, which includes projects with Puma and Keen, while checking current listings to see what remains available. The company’s registered address is in Seoul’s Yongsan district, and Boyoung Kim is named in its business details.

Brand Details

Not disclosed
South Korea
Last reviewed
Sep 2026
Independent brand
Verified
K
Kim Ji-young
K
Kim Bo-young

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Frequently asked questions

1. Who founded OPEN YY, and when was the brand launched?
OPEN YY was launched in Seoul in 2020 by sisters and creative directors Ji-young Kim and Bo-young Kim. The brand was previously widely presented under the name TheOpen Product.
2. What does the name OPEN YY mean?
The “YY” comes from the shared syllable in the sisters’ names, Ji-young and Bo-young. Its two meanings—brightness and flower bud—represent individuality, similarity and the different forms beauty can take.
3. What products does OPEN YY sell?
OPEN YY is a complete fashion label rather than a footwear-only brand. Its collections include women’s and unisex clothing, shoes, handbags and accessories, with both seasonal pieces and recurring essentials.
4. What materials are used in OPEN YY shoes?
Materials depend on the style and include cowhide, goatskin, pigskin linings, rubber outsoles and synthetic insoles. Natural leather may display veins, wrinkles, colour differences or minor surface variations.
5. How long do OPEN YY shoes take to produce?
Many OPEN YY shoes are made to order. Current product pages show production estimates of approximately 15–20 business days for some flats and up to 28 business days for selected boots.
6. How should customers choose their OPEN YY shoe size?
The brand provides Korean millimetre sizing with US, UK, European and Japanese conversions. Many styles recommend a true-to-size fit, but customers should always follow the advice provided for the individual design.

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