
sønderhaus
USA · Est. 2022 · Mid-range
Sønderhaus is an ethical, minimalist American clothing label for women, founded in American Fork, Utah in 2022 by Olive Redd. Described as a slow fashion studio rooted in heritage, family and craftsmanship, the brand is run by three sisters and their best friend. Its designs draw on vintage silhouettes, Scandinavian heritage and lakeside summers in the Midwest, reflecting the values of kinship, simplicity and connection the founders were raised on. The collection covers dresses, sweaters, cardigans, tops, T-shirts, trousers, jeans, skirts, shorts, matching sets, sleepwear and swimwear, designed in Utah for everyday wear. Garments are produced in small batches with partner factories mainly in Turkey, China and Vietnam, along with India, and the shop also carries accessories from other small makers. Sønderhaus prioritises natural fibres such as cotton, linen and wool that can be recycled or composted, using only recycled synthetics when a garment's construction requires them. Every factory is vetted by its third-party partner Calico through self-assessments and regular quality checks. Its Sønderhaus Seconds initiative offers imperfect pieces to reduce waste while keeping quality clothing accessible.





















