
Ere Perez
Australia · Est. 2002 · Mid-range
Ere Perez is an Australian natural beauty brand that has been quietly ahead of the industry since 2002. Founded in Bondi Beach by Ere Perez, whose Mexican childhood included a grandfather who practised traditional medicine and a mother with a gift for home remedies, the brand combines that inherited botanical knowledge with modern formulation science. The range spans natural skincare and colour cosmetics built on plant and botanical ingredients, with Australian native botanicals featuring throughout. Multitasking essentials define the catalogue, designed to be gentle on sensitive skin and worn every day rather than saved for occasions, and the brand's stated philosophy is unapologetically less-is-more. Its ethical credentials are among the strongest in Australian beauty. Ere Perez is certified cruelty-free by both PETA and Choose Cruelty Free Australia, and has been a certified carbon neutral beauty brand since 2016 through the Carbon Reduction Institute. It is a signatory to the UN Global Compact. The brand is predominantly vegan, using no animal-derived ingredients. Packaging is where it goes furthest. Plastic-free makeup pencils, zero waste skincare, prioritised post-consumer recycled and recyclable plastics, refillable natural compact powders and biodegradable plant-based sponges and boxes all feature, and one dollar from every order funds ocean cleaning. The brand has expanded steadily into international markets without diluting those standards. Priced in the mid-range tier, Ere Perez offers a natural beauty brand old enough to have proved the model works. For shoppers seeking vegan, cruelty-free, sustainable and genuinely natural Australian beauty from a women-owned business, it is a benchmark.





















