Location

Auckland, New Zealand

Founded

1998

Price range

$16.80 – $62

Shipping

Worldwide

Catalogue

173 products

Size range

S–L

Nature Baby Clothing Brand Logo

Nature Baby

Independent brand — verified
About

Baby is a pioneering New Zealand kids clothing brand founded in 1998 in Grey Lynn, Auckland, by Jacob and Georgia Faull, who returned from a visit to Planet Organic in London inspired to bring certified organic baby clothing to New Zealand for the very first time. Launched from their Grey Lynn flat and grown into a thriving national brand with three New Zealand stores, a Sydney flagship, and international stockists from the United States to Amsterdam and Hong Kong, Nature Baby produces beautifully crafted organic cotton and merino essentials for babies and toddlers free from harmful chemicals throughout. The brand also runs its innovative Worn Again initiative, allowing customers to return pre-loved Nature Baby garments for store credit and resale — embodying a genuinely circular approach to children's fashion. With 25 years of quiet pioneering, Nature Baby remains New Zealand's most beloved organic kids clothing brand.

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Brand Details

India, Fiji, China & New Zealand

Organic Cotton
Merino Wool
Pointelle
GOTS
OEKO-TEX Standard 100
Last reviewed
Sep 2026
Independent brand
Verified
J
Jacob Faull
G
Georgia Faull

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Frequently asked questions

When was Nature Baby founded?
Nature Baby is a pioneering New Zealand kids clothing brand founded in 1998 in Grey Lynn, Auckland, by Jacob and Georgia Faull, who returned from a visit to Planet Organic in London inspired to bring certified organic baby clothing to New Zealand for the very first time.
What is the price range of Nature Baby?
Nature Baby is positioned in the mid-range price range.

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